Networking in the Creative Industry

Being surrounded by the right people is the best hack for ultimate growth. Your circle determines your ceiling. Everything shifted when I found mentors who were 10x my level. Their "normal" became my new baseline. Their problems became my new targets. Their thinking became my new standard. Environment is stronger than willpower. Here are 6 ways to upgrade your circle today: 1. Join Communities of High-Performers Seek environments where excellence is the minimum standard, not the exception. I've found that when you're the least accomplished person in the room, your growth accelerates exponentially. High-performance communities create natural accountability that no app or system can replicate. 2. Attend Events Where Your Heroes Gather The magic rarely happens during the presentations, it's in the lobby conversations, the dinners after, the unexpected connections. I met one of my most influential mentors not during his keynote, but while waiting for coffee at an event I almost didn't attend. Proximity creates possibility. 3. Create Value Before Asking The moment you shift from "what can I get?" to "what can I give?" everything changes. I spent six months helping others in my industry before ever asking for anything in return. This approach built a reservoir of goodwill that continues to overflow years later. 4. Share Your Work Publicly Building in public isn't just about transparency, it's about signaling. When you openly share your journey, values, and systems, you naturally attract aligned people while filtering out those who don't resonate. My most valuable relationships began when someone reached out after seeing something I'd shared. 5. Be Genuinely Curious Curiosity is the hidden superpower in relationship-building. I've found that asking thoughtful questions and truly listening creates deeper connections than any amount of impressive talking. People remember the person who made them feel understood, not the one who tried to sound intelligent. 6. Invest in Relationships The relationships that transformed my business weren't built over a single coffee meeting, they developed through consistent investment over time. I block time every week specifically for relationship nurturing, treating it with the same importance as any business-critical activity. I've seen this play out over and over with founders in our community. When they upgrade their circle, their business transforms almost automatically. Your network isn't just your net worth. It's your thinking, your standards, your opportunities, your energy, and ultimately, your future. Who are you surrounding yourself with? __ Enjoy this? ♻️ Repost it to your network and follow Matt Gray for more. Want to become better at networking? Join our community of 172,000+ subscribers today: https://lnkd.in/e7xR_ZTu

Stop (only) applying for jobs. I'm serious. While everyone will help, here is what actually works: ✅ Spend that time building relationships with people at companies you want to work for. Here's the math no one talks about: 100 applications = 2-3 callbacks (if you're lucky) 10 genuine connections = 5-7 opportunities How do I know? Hiring and getting hired are very similar. So far, all my hires were referrals and introductions. All my clients came through the same. I've placed hundreds of designers. The ones who got hired fastest? They weren't the ones with the most applications. They were the ones who: → DMed designers at target companies about their work (I've hired people who did this at Miro) → Commented thoughtfully on posts from hiring managers → Asked for 15-minute coffee chats, not job talk at first → Built relationships BEFORE they needed them (that's the actual gold here) Real example from last week: The designer spent 3 months engaging with the design lead's content. When a role opened up? She got a DM: "We have something perfect for you." Never even posted publicly. Meanwhile, 847 other designers are fighting over the LinkedIn posting 👹 But here's the part no one teaches you — WHO to reach out to: ✓ Someone I aspire to get to know ✓ Someone's career I aspire to have ✓ Someone who works where I'd like to work ✓ Someone who may be going through similar challenges ✓ Someone I will have lots to talk about And here's how I prioritize companies and roles: First, I map out my network: → Find all my previous colleagues — where do they work now? → Find all open roles — what's relevant and what sounds like the best fit? → What can I see about those environments from JDs and career websites? This gives me a targeted list of: ✨ Companies where I already have warm connections ✨ Roles that actually match my skills ✨ Environments I'd thrive in (not just survive) Smart networking > no applications > successful hires. Every. Single. Time. The best jobs aren't advertised. They go to people already in the conversation. So stop being application #248. Start being the person they think of first. Your time is better spent building one real connection than sending 20 applications into the black hole. Trust me on this one. 💬 How did you get your last role: application or connection? Tell me and let's do some market research together ⬇️

My candidate landed a ₹15 LPA offer at a top MNC without even applying. No resume drop. No job portal. How? ✅ She unlocked the hidden job market that most candidates never see. So, how did she do it? Not with luck. But with a strategy anyone can use: 1. She built her brand before she needed a job. She shared her wins, projects, and insights on LinkedIn consistently. Example: Every Friday, she posted a carousel breaking down a real-life analytics problem she solved at work, tagging teammates and sharing key takeaways. This made her visible as a problem-solver in her field. 2. She reached out to industry peers, not just HR. No generic “Hi, can you refer me?” Instead, she started real conversations about trends, challenges, and solutions in her field. Example: She messaged a data scientist at her dream company, commenting on a recent paper he’d published: 👇 “Hi Raj, I loved your article on predictive analytics in retail. I’ve been working on similar models for FMCG clients and would love to exchange notes!” This led to a meaningful chat, not a cold request. 3. She gave before she asked. She offered feedback on others’ work, shared resources, and celebrated others’ milestones. Example: She congratulated connections on promotions, shared helpful webinars in group chats, and offered to review a peer’s resume before asking for any help herself. 4. She followed up, politely and persistently. After every conversation, she sent a thank-you note: 👇 “Thanks for your insights, Priya! I’ve already started applying your advice. Hope we can catch up again soon.” She stayed top of mind, not just top of the inbox. You don’t need a massive network. You need genuine connections, a clear story, and the courage to show up before you need help. If you’re still waiting for the “perfect” job post to appear, you’re already late. The best opportunities are shared in DMs, whispered in meetings, and offered to those who are already visible. Start building your presence, your relationships, and your reputation today. #jobsearch #jobopportunities #jobinterview #careergrowth

Stop asking strangers for referrals! It's NOT working. Seriously. Think about it. Would YOU vouch for someone you've never met? Probably not. Why not? Because you're asking people to put their reputation on the line for someone they don't know. Here's how to ACTUALLY get referrals that land you the job: 🟢 Tap into your existing network. Start with the people who know you, your work ethic, and your skills. Think former colleagues, classmates, even that awesome barista who remembers your order. (They might know someone, too!) 🟢 Nurture those connections. Don't just reach out when you need something. Engage with their content. Offer your help. Build genuine rapport. → Relationships are a two-way street. 🟢 Provide value FIRST. Share helpful articles, offer insights, or connect people within your network. People are more likely to reciprocate when you've already given them something valuable. 🟢 Be specific in your ask. When you DO ask for a referral, don't be vague. Clearly state the role and company you're interested in, and why you're a good fit. Make it easy for them to say yes. 🟢 Remember the power of the "warm intro." Instead of asking for a direct referral, ask if they'd be willing to introduce you to someone in their network. This is a lower-pressure ask that can lead to great opportunities. Remember, QUALITY over quantity. One strong referral from someone who truly believes in you is worth more than a hundred from strangers. Stop chasing empty leads and start building meaningful connections. Tap into your REAL network. The power is right there!

The old approach of sending resumes and hoping for the best isn't working anymore. Thousands of talented engineers are competing for fewer positions. In this market, being skilled isn't enough. You need to be visible. The engineers who are landing roles fast aren't necessarily the most qualified. They're the ones who know how to promote themselves and stand out from the crowd. That's why I created this 5-𝘀𝘁𝗲𝗽 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗿𝗶𝘀𝗲 𝗮𝗯𝗼𝘃𝗲 𝘁𝗵𝗲 𝗻𝗼𝗶𝘀𝗲: 📍 Step 1: Optimize Your LinkedIn Profile ↳ Your headline should immediately showcase your specific expertise. ↳ Quantify your achievements. ↳ Make yourself discoverable when recruiters search. 📍 Step 2: Build a Killer GitHub Portfolio ↳ Create 3-4 production-grade projects with detailed READMEs. ↳ Show your thinking process. ↳ Prove your skills instead of just listing them. 📍 Step 3: Write Technical Content Document what you learn. ↳ Share project walkthroughs. ↳ Write about common mistakes. 📍 Step 4: Share Strategically Post your insights with context. ↳ Explain why topics matter. ↳ Document your learning journey consistently. 📍 Step 5: Grow Your Network ↳ Connect with recruiters proactively. ↳ Engage meaningfully with posts daily. ↳ Build relationships before you need them. The result: Instead of competing with hundreds of identical resumes, you become the engineer they already know and want to hire. This system works because it positions you as a known solution, not an unknown candidate. 📌 Want the complete breakdown with actionable tips? Download the full guide here: https://bit.ly/4mZk17A I really hope this is useful. Share this with someone in your network who could benefit from these strategies. 💬 What's the biggest challenge you're facing in this competitive market?

In my early career, I thought networking was all about building as many connections as possible. But I quickly learned that effective networking isn't about the quantity of your connections—it's about the quality. Throughout my career, the connections that have truly made a difference weren’t the ones where I just asked for help—they were the ones where I made it easy for others to want to help me. If you want to make others genuinely want to help you, it’s crucial to move beyond simply asking for favors. Instead, focus on creating value and building relationships where both parties benefit. So, how can you do the same? Here are four tactical tips to help you network effectively: ✅ Do Your Homework Before reaching out, research the person or company you’re interested in. Understand their work, challenges, and how you can add value. For instance, instead of asking a connection for job leads, do your own research first. Identify specific roles and companies you’re targeting, and then ask if they can help with an introduction. This approach shows initiative and respect for their time. ✅ Be Specific in Your Ask Whether you’re asking for an introduction, advice, or a referral, be clear and concise about what you need. For example, instead of asking, “Do you know anyone hiring?” say, “I noticed [Company Name] is looking for a [Role]. Would you be open to introducing me to [Person]? I’m happy to send you my resume and a brief write-up you can pass along, too.” This shows that you’ve taken the initiative and makes it easier for your contact to say yes. ✅ Offer Mutual Value When requesting a meeting or advice, frame it as a two-way conversation. Instead of saying, “Can I pick your brain?” try something like, “I’d love to exchange ideas on [specific topic] and share some strategies that have worked for me.” This not only makes your request more compelling but also positions you as someone who brings value to the table. ✅ Follow Up with Gratitude After someone has helped you, don’t just say thank you and disappear. Keep them in the loop on how their help made an impact. Whether you got the job, secured the meeting, or just had a great conversation, let them know. This closes the loop and makes them more inclined to help you in the future. Your network is one of your greatest assets—nurture it well, and it will be there for you when you need it most. What’s one networking tip that’s helped you build stronger connections? *** 📧 Want more tips like these? Join Career Bites - free weekly bite-sized tips to supercharge your career in 3 minutes or less: lorraineklee.com/subscribe 📖 You can also get behind-the-scenes stories, updates, and special gifts for my upcoming book Unforgettable Presence: lorraineklee.com/book

Most UX portfolios are dead on arrival. Yes, I said it. Because they all look the same. Dribbble shots. Pixel-perfect mockups. Zero context. Zero story. Zero impact. And guess what? That’s why 90% of designers keep applying… but never get hired. Here’s the truth recruiters don’t tell you 👇 They don’t want pretty screens. They want: - Proof you can solve problems. - Clarity in your process. - To see results, not just designs. So… how do you stand out in this noisy market? You need a UX portfolio that screams value. Not another cookie-cutter PDF. I broke it down into the Anatomy of the Perfect UX Portfolio. 👉 Start with your target role. What position are you aiming for? Product Designer?  UX Researcher?  Interaction Designer? Be crystal clear. 👉 Define what problems you solve. Complex navigation? Poor onboarding? Broken flows? Show them you get it. 👉 Show what hiring managers want to see. Your process. Your problem-solving. Your measurable outcomes. No fluff.  Just substance. 👉 Build around the 5 Portfolio Formats that win jobs: Prove you can fix issues. Share your story & struggles. Show frameworks & decision-making. Real outcomes, real numbers, real feedback. Step-by-step breakdown of how you work. Because hiring managers don’t just hire skills. They hire you. So stop making portfolios that look like portfolios. Start making portfolios that look like proof you can deliver. That’s how you: Land interviews without begging. Turn recruiters into fans. Grow your career. If you’re serious about landing your next UX role… This infographic is your blueprint. PS. Which of these 5 formats do you already use in your portfolio?

People ask me all the time how to network. Here’s a short, tactical guide on how to actually do it - grounded in real data, real results, and 3,500+ jobs found through relationships. 🎯 The #1 misconception Networking is not: “Let me ask you for a job.” It is: “Let me have a real, human moment with someone in this industry.” ✅ What actually works This is how you build meaningful professional relationships - the kind that lead to real opportunities: 1️⃣ Be around. Events, Discords, social posts, games projects, ticket giveaways, community coaching - just show up. Start by being visible. Over time, become memorable for the right reasons. 2️⃣ Don’t pitch. Connect. Ask questions. Be genuinely curious. You’re planting seeds, not harvesting. This takes months and years. There are not shortcuts to building real relationships. 3️⃣ Look sideways, not up. A junior colleague can often help you more than a C-level exec. Build trust, first, with people at your level or just above it. 4️⃣ Follow up like a human. Send messages that matter: “Just played [X] - loved the level design.” “Your GDC talk really stuck with me - thank you.” “Noticed you moved from QA to design - would love to hear how.” 5️⃣ Give before you get. Share insights, leave helpful comments, support others’ work - anything that builds trust and makes you recognizable. 6️⃣ Say hi when there’s nothing to gain. That’s the best time. No stakes, no pressure - it’s when real relationships start. 7️⃣ Don’t just “shoot your shot.” ❌❌❌❌❌ Never reach out with “Can you get me a job?” That closes doors, fast. Lead with curiosity and conversation, not a transactional, cold ask. 🔥 If I wanted to be provocative… I’d say this: Applying to jobs without connective tissue is very inefficient. Particularly for early career and more senior folks. Instead of asking, “What should I apply to?” - ask, “Where can I build a relationship?” Posting about hundreds of applications is understandable, but it misses the point. Focus on how many real connections you’ve made - then work backward to the right applications. 🧠 Avoid the Dream Company Trap Too many people focus only on the one studio they love - and end up pinging the same five people as everyone else. I always ask: Where do I already have network strength? Where can I go that everybody else isn’t going? We track 3,000+ game studios. 1,000+ of them hire. Go outside the top 50. 🪜 Think in ladders and sidesteps Instead of aiming straight at your target studio, look at who owns that studio. Think conglomerates. Think sister teams. Adjacent verticals. 📊 The data backs it up. Across our community: Cold apps: ~1–2% yield Apps with any warm connection: 10–20x+ better odds 🧭 The shift is simple Spend more time building bridges than sending résumés. Relationships are the infrastructure of hiring. Build that first. The first thing I ask anyone who's stuck is: Are you spending 80%+ of your effort building relationships? If not, do that.

A lot of the value of attending or speaking at a conference doesn’t come from being there. It comes from what you do afterwards. How many times have you come back from a conference or event and thought, “I should’ve done more to maximize that experience”? Not just attending the sessions or showing up at the networking receptions, but turning it into something meaningful for your visibility, your relationships and your business development efforts. Me too 🙋🏼♀️ It’s easy to get caught up in our busy lives, especially after returning from a conference and then move on to the next thing without following up. What you proactively do after the event is what can turn conversations into relationships and visibility into opportunity. Here are some ways to make the most of attending your next conference: ✔️ Prioritize the people you met and follow up with context on LinkedIn or by email, referencing your conversation and suggesting a clear next step ✔️ Follow up with organizers to share feedback and express interest in speaking or getting involved in future programming ✔️ Turn your conference notes into key takeaways and share them as content (LinkedIn post, blog post or short video) connected to your work, your clients or what you’re seeing in the market ✔️ Host your own webinar to recap key themes and extend the conversation ✔️ Interview speakers or attendees whose perspectives stood out and use that content in a webinar, blog post or on social media ✔️ Host an internal recap to share key insights and connect them to your team’s work ✔️ Turn questions or conversations from the event into content or targeted outreach ✔️ Share insights from the event in an email newsletter ✔️ Add relevant new contacts to your email list so you can stay visible with them ✔️ Create a simple system to stay in touch with the people who matter most ✔️ Review the attendee list and reach out to people you didn’t meet ✔️ Follow up with speakers you admired, even if you didn’t connect in person ✔️ Identify one trend or theme you kept hearing across conversations and proactively share that perspective with clients or colleagues You already put in the time and energy to be there. This is how you carry that momentum forward. Which of these ideas resonated most with you? #LegalMarketing #ClientDevelopment #LinkedInTips #BusinessDevelopment #PersonalBrandingTips

I wrote a book called The Referral Engine to make the case that referrals should be your #1 lead source—but there’s a catch. Early in my career, I thought doing great work was enough to keep clients coming. And for a while, it worked. One happy client led to another, and I stayed busy. Then, one day, the referrals slowed down. And I found myself wondering: Where’s the next client coming from? That’s when I realized something many business owners eventually figure out: Referrals don’t just happen. They have to be built into your marketing system. Too many businesses think referrals are random. They do great work, cross their fingers, and hope happy clients will spread the word. Yes, that better be happening. But that’s not a strategy. I started asking myself some different questions. ~ How do I make referring me the easiest thing my clients can do? ~ How do I teach my best customers to tell the right story about me? ~ How do I bake referrals into every stage of my client experience? Just thinking this way changed everything. Instead of waiting for referrals, I created a system to generate them. Here’s what I figured out. First, people don’t refer businesses. They refer experiences. If your work is just “good,” no one is talking about it. If your process is clunky, no one is bringing their best contacts into it. The easiest way to get more referrals is to create something worth talking about. Second, most people would be happy to refer you, but they don’t know how. If you want more referrals, you have to make it easy. Give people the right language to use. Create a process that naturally encourages introductions. Make referring you feel like a win for them, not a favor to you. Finally, the best way to generate more referrals is to teach before you sell. Create content that positions you as the expert people want to send their friends to. Be the person people naturally think of when someone asks, “Who do you know that does great work in this space?” When someone tells me their lead generation is inconsistent, I don’t tell them to start cold calling. I tell them to make referrals a system, not an accident. So I’m curious—what’s one thing you do to make referrals a natural part of the customer journey?