Building Connections at Industry Events

How could I build a career if I couldn't even handle a "simple" networking event? Twenty years later, I'm CHRO. And I still hate networking events. But I cracked the code. Traditional networking assumes collecting 50 business cards equals success. For introverts? One deep conversation beats 50 shallow hellos. Quality over quantity isn't just our preference. It's our superpower. So I built my own system. ——————————————— → The 100-Point Energy Budget Every event, you start with 100 energy points: • Random small talk: -15 • Meaningful conversation: -5 • Pretending to laugh at bad jokes: -20 • Finding a fellow introvert: +10 • Strategic "email break": +5 Hit 20 points? Leave. That's not quitting. It's resource management. ——————————————— → The 3-Deep Rule While extroverts collect 50 cards, I build 3 real connections. They get names. I get allies. They get LinkedIn adds. I get coffee meetings. They get forgotten. I get remembered. One meaningful conversation > 50 forgettable handshakes. Tell people you're "gathering insights for research." Now it's an interview, not small talk. Arrive 15 minutes early. Quieter room, better conversations. ——————————————— → The Opener That Works "I'm testing a theory that admitting you're an introvert at networking events creates better connections. You're participant seven." People lean in. They want in on your experiment. Ask what matters: "What problem are you tackling right now?" "If you weren't here, what would you rather be doing?" ——————————————— → The Lighthouse Strategy Don't circulate. Plant yourself somewhere visible. Let people come to you. Or volunteer at check-in for 30 minutes. Meet everyone, defined role, then disappear. Set 45-minute alarms. Energy check. Below 5? Bathroom break. ——————————————— → Permission Granted You can officially: • Leave after 52 minutes • Eat lunch alone at conferences • Say "I need to recharge" • Build your network through LinkedIn • Skip events that don't serve you My biggest deals came from 1-on-1 coffees, not cocktail parties. My best hires came from deep conversations, not speed networking. ——————————————— → The Truth Successful introverted executives didn't learn to act like extroverts. They learned to network like strategists. My record? 12-minute holiday party appearance. Two conversations. Both mattered. Still got promoted. Once had my assistant call with an "urgent client matter" 45 minutes into a dinner. The client was my cat. Zero regrets. Your quiet nature isn't a bug — it's an executive feature. Your energy management isn't high maintenance — it's self-leadership. The revolution isn't about becoming louder. It's about quiet leaders writing the rules. From a comfortable distance. Through screens or deep connection. Like the evolved professionals we are. ♻️ Share to save an introvert from networking hell 📩 Get my Networking Energy Toolkit → https://lnkd.in/dfhfHWe5

If networking makes you anxious, here’s one of my favorite confidence shortcuts: Confidence comes from purpose. When I used to go to big conferences, the breaks were the hardest part. Everyone wandering around, trying to figure out who to talk to… and I’d freeze. So I gave myself a simple purpose: Get in line. Any line. I’d stand in the longest Starbucks line, grab a tiny coffee, then get in another line for a snack, then another line for a treat. Every time I stood in line I talked to the person ahead of me or behind me (whichever one seemed less interested in their phones). And it worked. I ended up meeting dozens of people this way. Lines give you a gentle, built-in way to talk to people without the pressure of walking up cold. I’d say something simple, “Learn anything cool at this conference so far?” This worked super well for quickly getting to do a chemistry check with someone. If it worked, we would sit down together or take a walk. If not, we wished each other well. But the real magic trick is this: After you get your coffee or snack, stand near the spot where people step out of the line. That moment when someone turns back toward the room — drink in hand, scanning for who to talk to — that’s your opening. You can make it super easy and warm: • “Love that coffee. Is it good?” • “What brings you here today?” • “Such a fun event, right?” They’re relieved someone spoke first. You’re relieved you had a purpose. And the conversation flows naturally. It becomes a win-win. Networking doesn’t have to feel scary. It just needs purpose. At your next event: • Find a line • Chat with the people around you • Say hello to the person who steps out next It’s one of the easiest ways to have great conversations without forcing a single moment.

A lot of the value of attending or speaking at a conference doesn’t come from being there. It comes from what you do afterwards. How many times have you come back from a conference or event and thought, “I should’ve done more to maximize that experience”? Not just attending the sessions or showing up at the networking receptions, but turning it into something meaningful for your visibility, your relationships and your business development efforts. Me too 🙋🏼♀️ It’s easy to get caught up in our busy lives, especially after returning from a conference and then move on to the next thing without following up. What you proactively do after the event is what can turn conversations into relationships and visibility into opportunity. Here are some ways to make the most of attending your next conference: ✔️ Prioritize the people you met and follow up with context on LinkedIn or by email, referencing your conversation and suggesting a clear next step ✔️ Follow up with organizers to share feedback and express interest in speaking or getting involved in future programming ✔️ Turn your conference notes into key takeaways and share them as content (LinkedIn post, blog post or short video) connected to your work, your clients or what you’re seeing in the market ✔️ Host your own webinar to recap key themes and extend the conversation ✔️ Interview speakers or attendees whose perspectives stood out and use that content in a webinar, blog post or on social media ✔️ Host an internal recap to share key insights and connect them to your team’s work ✔️ Turn questions or conversations from the event into content or targeted outreach ✔️ Share insights from the event in an email newsletter ✔️ Add relevant new contacts to your email list so you can stay visible with them ✔️ Create a simple system to stay in touch with the people who matter most ✔️ Review the attendee list and reach out to people you didn’t meet ✔️ Follow up with speakers you admired, even if you didn’t connect in person ✔️ Identify one trend or theme you kept hearing across conversations and proactively share that perspective with clients or colleagues You already put in the time and energy to be there. This is how you carry that momentum forward. Which of these ideas resonated most with you? #LegalMarketing #ClientDevelopment #LinkedInTips #BusinessDevelopment #PersonalBrandingTips

Most professionals chase the biggest stage they can find. My friend Phillip Van Nostrand had the opposite goal: get into the smallest rooms possible. While others networked their way toward conference keynotes and packed auditoriums, Phil deliberately sought intimate gatherings. Ten people max. Sometimes five. It sounds backwards, but Phil understood something most people miss: Depth compounds in ways scale never will. You can shake 200 hands at a conference and walk away feeling productive. Or you can have three dinner conversations where people actually remember what you said six months later. The handshakes become forgotten faces. The dinner conversations turn into referrals, partnerships, and opportunities that surface when you least expect them. Here's why smaller rooms create bigger influence: ✅ Choose depth over volume ↳ Ten people who understand your thinking beat a hundred who recognize your name. Deep connections advocate for you in rooms you'll never enter. ✅ Make large events smaller on purpose ↳ Host a dinner during the conference. Organize breakfast for five key people. Turn the massive gathering into multiple intimate moments. ✅ Optimize for substance, not visibility ↳ Long-term recognition comes from changing how people think, not from being seen by the most people. Quality conversations create lasting impressions. In smaller rooms, everything changes. You listen more carefully. You contribute more thoughtfully. You build relationships that compound over years instead of connections that disappear by next Tuesday. The biggest opportunities often happen in the smallest spaces. ➕ Follow Dorie Clark for insights on building influence and relationships that compound over time.

7 Icebreakers That Actually Work At Networking Events: 1. “What’s Something Exciting You’re Working On?” This is so much better than "So, what do you do?" This shows genuine curiosity and invites people to talk about what matters to them. You’ll often uncover hidden projects, side hustles, or cool trends in their industry. 2. “What Inspired You To Attend This Event?” This question gets past the surface quickly and helps you understand their goals. And that gives you a window to offer meaningful value. This shows genuine curiosity and invites people to talk about what matters to them. You’ll often uncover hidden projects, side hustles, or cool trends in their industry. 3. “How Did You Get Into Your Field?” People love telling their origin story. It gives them a chance to reflect and helps you learn something valuable. Bonus: It opens the door to career path tips or industry insights. Use it to start meaningful convos instead of awkward intros. 4. “What’s A Challenge You’re Facing Right Now?” This one is powerful if asked appropriately. Frame it lightly, “anything you’re trying to figure out these days?” If you can help them solve it or connect them to someone who can? They’ll owe you one big time. 5. “What’s Something People Misunderstand About Your Role?” This sparks a surprisingly fun convo, especially with folks in niche or technical roles. It lets them vent (in a good way) and gives you interesting insights. Plus, it shows you care enough to go deeper than surface-level stuff. 6. “Who Should I Meet Before I Leave?” This is a networking power move. It creates a flywheel where every conversation turns into two. And it helps narrow the focus of your networking to the people who matter most. Bonus: Ask them if they’d be willing to make an introduction! 7. Comment On The Moment If all else fails, comment on what’s around you or a potential shared experience from the event. “Did you try the [insert snack or drink]? Surprisingly good for one of these events.” “Not sure how I feel about these name tags, kind of feel like I'm at prom.” Humor = connection. —— ➕ Follow Austin Belcak for more 🔵 Ready to land your dream job? Click here to learn more about how we help people land amazing jobs in ~3.5 months with a $44k raise: https://lnkd.in/gdysHr-r

#Networking is underrated but it single handedly helped me get my a) My First job, 2) My first client (and many more clients) and also our 3) Mentor, Ravi - amongst many other aspects of my personal and professional life #PowerOfNetworking cannot be underestimated. And its never about exchange business cards or linkedin handles - it's about building relationships, about learning and having a meaningful conversation in the few minutes that you get. First, select the right kind of #events to network a) Start with smaller #LocalMeetups and events b) Then select #IndustryConferences relevant to you. For eg, in Marketing there is Internet and Mobile Association of India (IAMAI), exchange4media, Social Samosa, Ad Clubs c) #ManagementAssociations have a mixed crowd but one can meet like-minded individuals there. Eg. Bombay Management Association, Confederation of Indian Industry (CII), Young Indians, The Indus Entrepreneurs (TiE) So how do you start the first conversation 1. #Reading - This may seem like it has nothing to do with Networking but it has everything to do with it. Often, being well read is a good segway to an opening conversation. Be it business news, industry trends or even reading non fiction books. I regularly read The Ken in combination with select publications that I track via Google Alerts 2. Craft a #PersonalIntroduction - First impressions matter. Having a concise, interesting, and relevant introduction can help others remember you. It should encapsulate who you are, what you do, and what value you bring 3. #JustDoIt - Quoting Nike's slogan here. Don't think about what will the other person think if you start talking to them. The worst that can happen is that they will keep the conversation short. So if you seen an opening where someone is alone, just say hello and introduce yourself. That's all it takes 4. Researching the #Speakers is another easy win. It allows you to have specific questions and conversations that you may want to have with them. Ofcourse, most attendees want to meet the speakers, so be patient 5. #Quality Over Quantity - While it's tempting to meet as many people as possible, quality always trumps quantity. I focus on having fewer, more meaningful conversations rather than trying to meet everyone in the room. That's how I met the Head of HR at Taj Hotels & eventually landed my first job 6. #OfferValue Before Expecting It - This could be in the form of an introduction, or sharing a relevant piece of content. When you help others, you build trust and goodwill, which often comes back in many forms. And this can happen over the years. 7. #FollowUp is equally important - The real magic of networking often happens after the event. Sending them a Linkedin connection request or an email or Whatsapp just helps keeps the conversation going. Commenting on their Linkedin posts can keep you on their radar too Over the years, I've had met some amazing individuals through networking. Wishing you the best with it!

For 16yrs I played it safe as an Administrative Assistant. Then one choice changed everything. Here's what helped me become visible and open to opportunities... Last week an EA in my mentoring program asked me this question (we agreed I could share it): "How do I get noticed without feeling fake"? 🤔 💡I shared the exact method that transformed my thoughts and led me towards new opportunities in my role and at events - not away from them... 1️⃣ Strategic Presence Instead of: Forcing yourself to speak in every meeting Try this: Submit one thoughtful insight before each meeting My method: "Points to consider for today's XXX call " email Result: Showcases your strategic thinking without real-time pressure 2️⃣ Thoughtful Connection Instead of: Overwhelming yourself at networking events Try this: My 3-2-1 method Connect with 3 people Have a deeper convo with 2 people there Follow up with 1 after Result: Quality relationships that last 3️⃣ Quiet Leadership Instead of: Hoping your work "speaks for itself" (It won't) Try this: The 5-minute Friday Wins tracker My approach: Simple phone notes of weekly achievements Result: Confidence-building evidence of your impact ❓Which approach resonates most with your style? Drop a 1️⃣, 2️⃣, or 3️⃣ below and add your thoughts 👇 ♻️If you found value in this post, engage, leave a comment and follow me along my journey for more relatable insights 💥 P.S. A photo of me and four powerhouse industry leaders, trainers and business owners proving that quality relationships are born from simple introductions at networking events. If I can do this as a confident introvert, I know you can too 💥 #WatchWithPremium

Early in my career, I started going to networking events, and as friendly and extroverted as I am, they always made me nervous. People already knew each other and, even worse, I was often one of the few vendors in the room (cue the Jaws music). But a few things changed these events for me - 1. How can I help? - I found networking was easier when I had a task, so I joined a Legal Marketing Association committee, a vertical I'd chosen to focus on. Suddenly, I had tasks that let me get to know a few of the members that then snowballed into easier networking. I ended up serving four years on the DC board as well and making some of my best friends along the way. - As a speaker, I want the chance to network with the attendees, so upon check in, I ask, "Do you need a pair of hands for something?" It lets me be part of the action, while also helping my pursuit of being different - I suspect it's a rarity that a speaker offers to be of extra help. 2. Ask questions, make intros. In a booth? When they pop into your booth, you're the host, make them feel welcome. Use my trick of getting a peek at their name tag, too - "Hi, I'm Sam, how's it going?!...oh sorry, I didn't quite catch your name" (squints at name and company politely). Then, find a way to show them you know them by connecting dots on their co. or location, or simply say, "Thanks for swinging by our booth - do you much about us or is there anything I can help with?" At happy hour and don't know a soul? Look for the equally "ugh, who can I talk to?" nervous person and befriend them. "Hi! I'm just going to come over because it ALSO looks like you know no one here - I'm Sam!" ^^ask questions - people love to talk about themselves. 😉 Steer away from "What do you do" and find a way to focus on them/event. "Where are you coming in from?" "What session are you most excited for tomorrow?" "What did you think of Sam's keynote this morning, brilliant, right?!" 😏 Talking to a new friend and see the old friend walking by? Make eye contact and pull that person in to help them make new contacts. "Oh, here comes Mary, do you know her?...Mary, hi! Come meet Bill!" All the above will make people want to talk more to you and include you in invites because they know you can help them socialize and bring energy into a room. Bonus: In a conversation you're desperate to get out of... My go to: "Would you excuse me for a minute, I need to run to the restroom" and hope they don't say, "Me too! I'll go with you!" 😉 3. Don't talk about your own work when speaking with existing prospective clients. I know this sounds counterintuitive, but if I see someone I've been prospecting or that's in an active deal cycle, the last thing I want them to think is that every time I approach I'm doing so with a pitch (see Jaws music from above). So, I make it about building our relationship, getting to know them and doing most of what's above in point 2. If they want to talk work, they'll let me know. #samsales

How to network and connect at games events A lot of younger gamers have asked for tips on how to navigate socializing at industry events, although I also believe most of this is generally applicable to any industry or situation. The truth is, the best networkers aren’t focused on networking at all. They’re just great at having genuine, meaningful interactions with others. Here are a few things I’ve learned from the best at it over 25+ years, since my first internship: 1. Relationships are least about talking about business. Unless it’s a specific work discussion, the best relationship-builders spend most of their time telling stories, having fun, and making others feel at ease. Don't make people feel like they are in an interview or a timeshare pitch in what is a social situatiom 2. Make space for the other person. Everyone enjoys talking about themselves at some level. Ask questions, listen, and give them a chance to share too 3. Read the room and recognize different social styles. For example, some senior people just want to relax with existing close friends - not the best time to pitch them or talk shop. Like you, there are many I would die to talk to. But they are human just like you and me and it is kind to give them space - imagine how you would feel if everywhere you went everybody wanted to say the same things to you about how they are such a big fan. And then some are very approachable - it simply varies a lot Also, some folks thrive on high-energy conversations, while some prefer deeper 1:1 discussions. Some people engage more after a few casual interactions, while others are ready to dive into meaningful topics right away. The better you pick up on these cues, the smoother your conversations will be 4. Be prepared for common topics. Expect people to ask what you’re playing, what you think about the industry, or what your company is up to. Have something thoughtful to say so you’re not caught off guard 5. Know your social style too. In large groups, I’m often quieter. I thrive more in 1:1 or small group settings. I think that’s okay - I don’t force myself too far outside my comfort zone 6. Be (appropriately) real. It’s a balance - don’t overshare, but if someone asks how you’re doing and you trust them, be honest. Some of the best connections I’ve made came from having real conversations on shared interests or concerns. 7. Give people your full attention. No looking at your phone, no scanning the room, no appearing distracted. Nothing will happen in the 30 or 60 minutes you’re together that can’t wait. Go device-free and be present - it makes a difference 8. You’re not a robot - be natural. Even with everything above, there’s an approach, not mannered or fake, to doing this well. The goal is to be prepared without sounding canned, to have awareness without being overly calculated, and to engage meaningfully without forcing it. It takes time. 9. Kindness and humility Self-explanatory 10. Total authenticity People can tell

I MISSED THE OPPORTUNITIES! There was a time when I would speak at events and not fully seize the opportunities before me. Too focused on the performance of my talk, I overlooked the chance to build my network and meet potential collaborators. I realised I needed to make the most of each speaking opportunity. So I put together a strategy to connect more effectively with my audience, ensuring every interaction could lead to deeper relationships and future collaborations. Here’s how I changed my approach to audience engagement: ONE ↳ Meet and greet networking - I started actively networking with my audience, treating it like a meet and greet. This face-to-face interaction made my presence more memorable and personal. TWO ↳ Resource kit via QR Code - I created a QR code for attendees to scan, giving them access to a resource kit related to my talk, like a parting gift that keeps giving. This could be my slides or additional content to help them take further action. THREE ↳ Business literature - I ensured that everyone could leave with my contact information through well-crafted business literature, making it easy for them to reach out later. FOUR ↳ Collaboration with organisers - I worked with event organisers to feature in their follow-up emails. This not only reinforced my message but also kept my name in circulation among the attendees. FIVE ↳ Post-talk conversations - Staying behind to answer questions or have further discussions showed my commitment to the audience beyond just delivering a talk. And guess what? It worked. These steps didn’t just enrich my speaking engagements; they turned each appearance into a networking opportunity. I started building a strong network, discovering great opportunities, and developing long-term relationships. Now, every time I step off the stage, the conversation isn’t over; it’s just beginning. Engaging with the audience post-talk has taught me that the true value of speaking engagements often comes after the applause stops. It’s all about the follow-up. To anyone looking to make the most out of their speaking opportunities: Don’t just share your knowledge, be ready to build lasting connections. It’s these relationships that will carry your message further and open new doors. To your successes, Zoe