Kale

Community isn’t a buzzword. It’s your messaging distribution channel. If your customer isn’t talking about you, your brand isn’t growing. At Kale, we transform brand consumers into communities and creators who produce authentic content that actually converts. Get in touch here: https://lnkd.in/es7p_-ue

In the lead-up to Super Bowl 2026, DoorDash partnered with Kale to turn fandom into a full-blown marketing engine around their 50 Cent campaign. Instead of relying on traditional influencer plays, they activated superfans through a tournament-style experience—rewarding lightweight actions like purchases, reposts, and story shares to build real momentum. 🥬 The result: every 6.6 minutes, a Kale user was engaging with the 50 Cent reel—making it DoorDash’s most engaged post ever. The top 50 participants earned exclusive prizes and merch, while the campaign drove 8–10% video engagement (20x higher than typical influencer benchmarks), +426% reach on TikTok, +368% follower growth on TikTok, +123% follower growth on Instagram, and a +95% lift in share of voice ahead of the Big Game. This is what happens when you turn your most passionate customers into your most powerful growth channel! If you want to learn more, request a demo today: https://lnkd.in/es7p_-ue

Day 1 of ADWEEK Social Media Week is officially underway, and we’re kicking things off surrounded by some of the most innovative marketers in the social space. It’s always a pleasure to connect, share ideas, and get a pulse on where the industry is headed! We’ve already loved meeting so many of you and hearing how you’re thinking about community, creators, and the future of influence. We’ll be here all week, so if you’re around, come find the Kale booth! Spin the Kale wheel for a chance to win prizes from some of our incredible brand partners and hang with the team. More to come—see you soon! 🥬 Special shoutout to our partners: DECIEM | THE ABNORMAL BEAUTY COMPANY (The Ordinary), VITAMASQUES, Brooklyn Delhi, Chillhouse, Free People, GORGIE, Mezcla, JUNKLESS® Foods LLC, GOODLES, David, Thrive Market, SEPHORA, Welch's

It’s been an incredible start to the year at Kale, and we’re excited to welcome a new cohort of brands to the Kale Collective. 🥬 From food and beverage to wellness and travel, we’re proud to partner with leading brands that are leaning into community led marketing, elevating real customer voices, and showing up in authentic, everyday moments. Welcome to the Kale Collective. We’re excited to build with you! Want in? Spots are now open for Q2 → kalecard.com/brands Southwest Airlines, Pantene (Procter & Gamble), Panera Bread, The Magnum Ice Cream Company, Head and Shoulders (Procter & Gamble), David, Dave & Buster's Inc., Paris Baguette North America, Pret A Manger, KFC, Lotus Plant Power, Protein Pints, FitJoy, Taylor Farms, Super Nature (Procter & Gamble)

Kale co-founder Isha Patel argues brands are missing their most powerful channel: existing superfans who want to post but have no way in. A DoorDash campaign run through Kale's gamified Tournament format drove 368% TikTok follower growth during the Super Bowl. Read more here: https://lnkd.in/eZ3bx9Qu #CreatorEconomy #InfluencerMarketing #FanMarketing #BrandStrategy #ContentMarketing

Kale’s Annual Data Report reveals share of voice is a key driver of category leadership. The report showcases how marketers are prioritizing share of voice and engagement to fuel their brand’s rapid growth by shifting toward superfan-driven, scaled creator strategies. 💡 📈 https://lnkd.in/e2rDyTMi

🗞️🗞️🗞️ "Before platforms like Kale, fan advocacy existed largely as an afterthought. Brands recognized their customers as powerful drivers of word-of-mouth, but had no systematic way to activate them. There was no reward structure, no tracking, no mechanism to turn enthusiasm into output. Kale’s model gives fans a structure for participation: campaigns with clear deliverables, cash rewards for sharing content, and real-time analytics for brands to track reach and engagement." Net Influencer: https://lnkd.in/eZ3bx9Qu

The best creator content doesn't start with a brief, it starts with genuine product love. The future of creator marketing isn’t just about reach or follower counts. It’s about engaging content that feels unique and individual. That's why at Kale, we generate authentic content from real brand customers. Our CEO, Isha Patel, shared a few thoughts with Net Influencer on what it actually takes to build creator partnerships that last. Alongside insights from 70 other industry leaders, the article dives into how brands can move beyond one-off campaigns and toward more authentic, long-term relationships with creators. Read the full piece here 👉 https://lnkd.in/g6Etdnfh

"Brands might struggle wrangling hundreds of creators and the reams of data they’ll produce, while creators participating in various programs could experience burnout, or a lack of ROI. The scale and fatigue problem is where a content-focused company like Kale comes into play. Kale offers a low-lift option to work with a variety of brands, rather than individually signing up for different programs and creating content on different platforms." https://lnkd.in/e4v4Nnvc

🥬 We have welcomed a new cohort of brand partners who believe the most powerful marketing doesn’t come from a studio - it comes from everyday people and moments. Across categories, these brands are activating their communities to drive authentic storytelling, discovery, and cultural relevance. Curious how it all works? Connect with us → kalecard.com/brands Pantene (Procter & Gamble), Nivea (Beiersdorf), Suave Brands Company, Insomnia Cookies, Jimmy John's, Harmless Harvest, and many more!