Chillhouse

Founder & CEO of Chillhouse , Cyndi Ramirez-Fulton has transformed self-care into a lifestyle movement. At our Beauty & Wellness Panel, she’ll share how authenticity and vision built one of today’s most talked-about beauty brands. Join us Friday, February 27th, 2026 at The Ritz-Carlton, South Beach! 🎟 Tickets available now — https://lnkd.in/eX_MBaFw #womenspowerseries #womenspowerbreakfast #ritzcarltonsouthbeach #wellnessentrepreneur #beautyfounders

Small Circle X Chillhouse Since its founding, Chillhouse has played a meaningful role in redefining modern self care, evolving from a cafe meets spa in New York into a design led nail and wellness brand with a clear cultural point of view. Under the leadership of founder Cyndi Ramirez-Fulton, Chillhouse has built a world that treats beauty as personal, expressive, and communal, not prescriptive. That ethos continues to shape everything they put their hands on. Super Tint is a natural extension of that philosophy. A collection of functional nail shades that delivers sheer, buildable color with real nail care built in, Super Tint is designed to strengthen, hydrate, condition, and enhance the nail’s natural glow. It sits intentionally between treatment and color, reflecting Chillhouse’s instinct for nuance, wellness, and everyday wearability. We partnered with the Chillhouse team to support the launch of Super Tint by bringing the product story to life visually across stills and motion, working within an already well defined brand universe and extending it into a cohesive launch system. Our role focused on campaign execution and launch visuals, including: • Development of key campaign visuals grounded in the Super Tint concept • Product photography, including pour shots, capturing texture, tone, and finish with accuracy and restraint • A hero animation introducing the collection through motion, color, and rhythm, alongside individual product animations • E commerce and product recommendation imagery to support retail storytelling • Nail photography with hand models highlighting shade, application, and wear across skin tones Every asset was designed to extend the brand rather than reinvent it, creating clarity, cohesion, and flexibility across channels, while allowing the product and the Chillhouse voice to lead. It’s always a pleasure to collaborate with teams who are deeply thoughtful about their product and their audience. We’re proud to support the Super Tint launch and grateful to Chillhouse for the opportunity. 🎥 hit play for a quick video case study