30th & Broadway just got a little more GORGIE. 💛 Alix on a full corner wrap in the heart of NYC 🗽 A year ago this was a vision board, today it's a city block. 🏨 couldn't be prouder of this team and this partnership. 🤗
About us
👋👋👋 Meet your new best friend! GORGIE, an energy drink with benefits from a brand with benefits. ✨✨✨ A Community, a brand, a platform on a mission to make wellness fun! We believe that wellness, energy, supplements and good for you products should no longer be a sacrifice in taste, vibe or aesthetic. We are a brand with benefits creating beverages with benefits, and we are starting with ENERGY. What started out as a product for intense fitness performance is now evolving to become a go-to want and need for all day, everyday life - growing into a $40B industry. Energy drinks are now for Monday morning motivation, pre workout boosts, 3pm pick me ups, and Saturday night dance parties. 💃💃💃 It has women's wants and needs written all over it, yet there is not a single brand focused on building with a truly women-first lens. We want products that give us energy, yes, but with added benefits we love for health, wellness and mindfulness. We want products that are good for you and look good with you! We want communities and brands that speak to us visually and show up reliably, with digital moments and IRL experiences we care about. And we want a brand that is built by women for women, yet inclusive for the whole household! 👯♀️👯♀️👯♀️ GORGIE started community first. We crowdsourced every moment of this journey thus far, and we plan to do so every step of the way. We’re a brand built by followers and friends, driven by community. We're talking IG surveys, Tiktok competitions, and Geneva conversations for input on products, flavors, visuals, compelling names! Our community has chosen it all, and we’re just getting started… GORGIE is launching January of 2023 and already the community is building and bursting. We are inviting you to join this mission, this journey, and this brand that is about to change the world 🚀
- Website
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getgorgie.com
External link for GORGIE
- Industry
- Food and Beverage Retail
- Company size
- 2-10 employees
- Type
- Privately Held
Employees at GORGIE
Updates
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Spending the summer in the Hamptons? ☀️ We’re looking for a creative, organized, high-energy Events Intern to join us on the ground this summer overseeing pop-ups, community events, sampling moments and more. This role is perfect for someone who loves brand building IRL, managing creators, activating community, and bringing unforgettable experiences to life. You’ll be hands-on in helping us scale and elevate the GORGIE brand across the Hamptons while making sure every touchpoint feels thoughtful and elevated. If you thrive in fast-paced environments, love event production and are fueled by GORGIE fill out the form below 💛 https://lnkd.in/eaGRn9v5
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GORGIE reposted this
With the advent of GORGIE ‘s new energy + protein product, Gorgie positioned itself at the intersection of strength and serenity. To celebrate the new product release, Wolfpack Films creates a visually immersive ad that shows an exchange between Karsun Barrett and Mary Holland Nader that takes a turn. Thank you to the great collaborators at Gorgie for pushing this foward, Michelle Cordeiro Grant, Enlil Shalimoon, Melissa Wasser , Emma Casey. Most notably the ones who I worked closest with on this creative; Sarah Sullivan and Madi Lieber for the continued encouragement and trust.
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not a no, just a brb grabbing a GORGIE 💗 special thanks to Jimmy Derner and Wolfpack Films for creating our amaze commercial with the one and only Mary Holland Nader super bowl next!?!? 👀🏈
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ENERGY MEETS PROTEIN 💥🤸♀️ this one didn’t stay a secret for long 👀 our new GORGIE protein flavors officially launched at TARGET, but the launch started started leaking early and once they did, it was game on. what was planned for January quietly showed up in december… and within the first week we were already hitting meaningful six-figure sales 🚀 same sparkling gorgie energy. now with protein built in. a launch that proved when product, timing, and community align, momentum follows ✨ huge credit to our team, partners, and the community who found it first and shared it anyway 🤍 this is just the beginning. 👀
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✨ Big News at GORGIE ✨ We’re thrilled to share that Alix Earle has joined GORGIE as a strategic investor. This partnership goes far beyond visibility. Alix has been a genuine consumer of GORGIE for years, and her belief in the brand comes from real experience. As Alix shared: “I’m so excited to partner with GORGIE. I have been a consumer of the brand for years, but my time on ‘Dancing With the Stars’ allowed me to stress-test the product,” Earle said in the official press release. “GORGIE didn’t just keep me awake, it sustained a demanding training schedule without the crash ‘ve experienced from other energy drinks. I quickly realized that GORGIE is more than an energy drink, it’s a category disruptor, and I’m thrilled to work alongside Michelle to scale her vision for the brand.” - Alix Earle Founder & CEO Michelle Grant added: “We are just so thrilled to have her join our team, mission and journey in spreading energy with wellness to all. She has inspired all of America and our team with what she has accomplished thus far in her career and we know what is to come is just beyond our wildest dreams. Together, Gorgie will become the go-to energy drink for U.S. consumers and, soon, the world” Michelle Cordeiro Grant We’re excited for what’s ahead as we continue building the future of better-for-you energy. ✨⚡️
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So honored to be included! Thank you to The Lead for the recognition.💖✨
Congratulations to GORGIE for their selection to The Lead's Foremost 50 List! The Foremost 50 List recognizes fast-growing challenger brands that are redefining fashion, beauty, home, and consumer industries. See the full list here: https://lnkd.in/emHj4ypj Meet The Foremost 50 honorees at The Foremost 50 Forum on January 29th in NYC! Together we’ll celebrate the CEOs, marketing and digital leaders at this exclusive event defined by a curated day of discussions, presentations, meaningful connection, and an unforgettable awards ceremony. Learn more: https://lnkd.in/dKz7uXdZ #TheForemost50 Michelle Cordeiro Grant
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