SEEHER

The holiday season has a way of bringing memories rushing back. Family traditions, familiar roads, and moments that stay with us long after the season ends. Chevrolet’s Memory Lane holiday spot reminds us that it is often the everyday moments that become the memories we hold onto most. Proud to see this kind of storytelling from our member General Motors this holiday season. Wishing everyone a warm and joyful season filled with moments worth remembering. 🎄❤️ #SeeHer #HolidaySeason #Chevrolet #MemoryLane #BrandsThatCare #HappyHolidays

Caregiving is a reality that shapes how millions of women make decisions — about time, trust, and the brands they rely on. This work from CVS demonstrates how accurate, empathetic portrayals of caregivers can do more than resonate emotionally; they strengthen brand relevance and credibility with a powerful audience. When brands reflect women’s real responsibilities and lived experiences, they don’t just tell better stories. They drive stronger connections and long-term value. Proud to spotlight this work from our member CVS Health.

Women’s sports fans are more influential than many marketers realize. What does the data actually show, and how should brands respond? 🎥 Watch the full session featuring Christine Guilfoyle, Emily Paschal Williams (MRI-Simmons), and Leah Montner-Dixon (VAB).

A look back at 2025, a look ahead to 2026, and the moments and members shaping the future of accurate portrayal.

The 2025 Forbes Power Women list makes one thing clear: women are steering the systems shaping AI, global markets, monetary policy, supply chains, and culture, yet remain underrepresented in the highest tiers of power. Women are essential to the world’s next decade of progress, but our decision-making structures haven’t kept pace with their impact. Accurate, human representation helps close that distance by making women’s real leadership visible. Recognizing these leaders underscores both how far we’ve come, and how far we still have to go to ensure women are fully seen and represented. Read more: https://lnkd.in/evQgPwjS #SeeHer #ForbesPowerWomen #WomenInLeadership #RepresentationMatters #WomenLead #GenderEquity #WomenInBusiness

We’re proud to spotlight our member L'Oréal as they celebrate the 20th Anniversary of Women of Worth, a program that has become a benchmark for authentic, purpose-led storytelling. For two decades, Women of Worth has elevated extraordinary nonprofit leaders and brought national visibility to grassroots changemakers. This year’s milestone celebration honored ten remarkable women whose work is transforming their communities, alongside L’Oréal Paris’ global ambassadors who highlighted the power of representation, service, and self-worth. At a time when consumers expect brands to lead with authenticity and impact, Women of Worth shows how values-driven initiatives can strengthen trust, deepen relevance, and drive enduring brand affinity. Congratulations to the entire L’Oréal Paris team on this milestone and for continuing to set the standard for championing women’s stories with purpose and scale. Learn more about the 20th-anniversary celebration and honorees here: https://lnkd.in/euaM_jCt #WomenOfWorth #BrandTrust #CelebrateWomen #CommunityChangemakers #PurposeDriven

What resonates with women resonates in the market. CVS Health’s newest campaign taps into that truth by portraying a pivotal moment in womanhood through the lens of support, care, and connection. When brands show up with this level of authenticity, they strengthen loyalty and deepen their impact with the audiences who matter most. Proud to spotlight our member for elevating stories that reflect real women’s lives, and why they deserve to be seen. #SeeHer #BrandImpact #RepresentationMatters #WomenInMarketing #CVS

Bringing the SeeHer member community together was a powerful reminder of the commitment and leadership driving this movement forward. Thank you to everyone who joined us for our SeeHer Year-End Gathering at Omnicom Media Group, and who engaged with the team throughout the year.    A special thank-you to the Omnicom team for generously hosting. We were honored to hear from Chrissie Hanson, CEO of OMD USA, Suzanne Irving, President of Integrated Investments at OMD, and SeeHer President Christine Guilfoyle, whose insights — resonating across the broader Association of National Advertisers network — reinforced why accurate representation remains a business imperative and a driver of growth.

“GEM® was developed to keep the industry accountable… to more accurately portraying women and girls in media advertising… and was intended to be open source so everyone could measure how accurately women and girls are portrayed.” — Yatisha Forde, Vice President, Insights & Thought Leadership, SeeHer The latest Ipsos × SeeHer Strive for More 2.0 findings reinforce a powerful truth for every marketer: 💡 Accurate, human portrayals drive stronger attention and brand equity 💡 Authenticity increases purchase intent across every age group ⚠️ The portrayal gap is widening, and it’s costing brands directly If you're shaping upcoming strategy, it’s critical to understand what this research signals about consumer expectations, brand performance, where the opportunities are — and where brands are falling short. Read and download the full report to see the findings: https://lnkd.in/gp_G2Gsu