In a conversation with Sara Lara and Lauren Anderson at Brand Masters | ICONS, this session explored how the iconic brand Lexus created an unforgettable cultural moment with Amazon Ads through a standout campaign featuring jazz star Laufey.
Association of National Advertisers
Non-profit Organizations
New York, NY 52,172 followers
Shaping the future of marketing
About us
Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.
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https://www.ana.net
External link for Association of National Advertisers
- Industry
- Non-profit Organizations
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1910
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708 3rd Avenue
New York, NY 10017, US
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2020 K Street, NW - Suite 660
Washington, DC 20006, US
Employees at Association of National Advertisers
Updates
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Association of National Advertisers reposted this
We partnered with the Association of National Advertisers to release the 10 Positive Pitch Principles, a guide designed to improve transparency and respect in the agency review process. The principles address issues such as budget transparency, agency compensation for speculative work and intellectual property ownership. As Matt Kasindorf of the 4As notes, "This is one of the most important decisions a client is going to make -- and one of the most important decisions an agency is going to make. Setting up the pitch to be a respectful, thoughtful, open and accountable process helps that relationship, once it's decided upon, really get off to a good start." Read about it in Cecilia Garzella's piece on Campaign US: "The ANA and 4As Want to Fix the Pitch Once and for All" https://lnkd.in/ecgGbCjd Check out the guide here: https://lnkd.in/dXgRz9Qd Grateful for the collaborative partnership with Greg Wright, ANA and the support from Michelle Tang, Donna Wiederkehr and members from the 4As National Large Agency New Business Committee and the ANA task force. #pitchprocess #agencypitch #pitchingstrategies #agencyclientpartnership
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Association of National Advertisers reposted this
Another great Association of National Advertisers Brand Masters ICONs event. Amazing insights and friendships gained. Brand is the moat that protects value. DISCO Neilsen Company PwC Jordan Callais InterContinental Hotels & Resorts Gerald Fils Lane Soelberg Yan Rozovsky Terri Walter Armen Adjemian Fordham Gabelli School of Business Seton Hall Stillman School of Business
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Association of National Advertisers reposted this
Yesterday at the ANA ICONS Summit, Kimberly-Clark's Jeff Long joined our CEO Imri Marcus on stage to share how Kimberly-Clark built one of the most advanced AI visibility programs in CPG, in under a year. It was a full house. 12 of 12 Kimberly-Clark brands now rank top 3 in their categories across AI engines. 🏆 This category is being defined by leaders like Jeff and Kimberly-Clark. Jeff Long Imri Marcus Association of National Advertisers
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Association of National Advertisers reposted this
Michelle Chin shares how Applebee's Neighborhood Grill + Bar is going to take back the 'neighborhood'. Familiarity doesn't guarantee relevance, and nowadays preference eats familiarity. Being different is not enough - need to be meaningfully different #dialupdistinction, move at the speed of culture - listen, act quickly, stay authentic. Association of National Advertisers #ANABrandMasters
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Association of National Advertisers reposted this
The best brands are not built on tactics. They are built on systems, and the 2026 Association of National Advertisers Brand Masters Conference is making that crystal clear. Our VP of Sales and Brand Partnerships, Jaime Frank, has been on the ground in Los Angeles for the ANA Brand Masters Conference, and the conversations coming out of this event are ones every marketer needs to hear. Across two days of panels featuring CMOs from McDonald's, Dove, YETI, Keurig Dr Pepper Inc., Saatva, and more, a few themes kept rising to the top. AI is no longer a channel. It compresses the entire customer journey into a single interaction, and brands that treat it as SEO 2.0 will fall behind. Authenticity at scale is possible, but it requires a brand strategy clear and strong enough that real moments can be identified and amplified without losing integrity. Community depth beats awareness breadth every time. And premium investment pays off when the right measurement infrastructure is in place. The overarching message? The brands winning right now have traded short-term performance thinking for long-term system building. Invest in roots before canopy, and the tree takes care of itself. More takeaways to come as the conference wraps! #ANABrandMasters #InfluencerMarketing #CreatorMarketing #BrandStrategy #AIMarketing #InfluencerMarketing #AI
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At the 2026 ANA Brand Masters | ICONS conference in Los Angeles, Jonathan Mildenhall discussed how Rocket evolved from an overlooked brand into a cultural leader through bold storytelling, creative ambition, and strategic risk-taking.
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Harley-Davidson Motor Company Chief Brand Officer Marcus Fischer shares how iconic brands can evolve without losing the culture, community, and identity that made them legendary at the 2026 ANA Brand Masters | ICONS conference in Los Angeles.
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Applebee's Neighborhood Grill + Bar’s CMO Michelle Chin shares insights on building authentic community connections and driving viral success on social media at the 2026 Brand Masters | ICONS conference in LA.
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Speed to market is still one of marketing’s biggest challenges, even as workflows become more advanced and AI accelerates production. So where does the breakdown happen? In a new article, Sue Wolski examines the reasons behind operational friction, disconnected workflows, and unclear handoffs that continue to slow down marketing. Read more. https://lnkd.in/gs6Y7VMR
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