OMD

🏆 Congratulations to Omnicom for Philips on winning Best Use of Insights and Data at the Retail MediaX Awards 2026. The winning work, Driving Incremental Growth with AMC-Led Audience Targeting, saw OMD EMEA, Flywheel, and Philips optimize OneBlade performance in Germany through Amazon Marketing Cloud, using privacy-safe data collaboration to drive a 67% increase in new-to-brand traffic. Learn more about the work here: https://bit.ly/4wD10O9 At a defining moment for commerce media, this recognition shows what creating what’s next looks like in action: connected data, smarter retail media strategy and measurable business growth. As retail media continues to reshape how brands connect advertising, commerce, customer experience and growth, this work reflects the power of building more intelligent commerce ecosystems. Congratulations to everyone involved. 🚀 #Omnicom #Philips #OneBlade #RetailMedia #CommerceMedia

Promise Oduh joins the Cannes Lions International Festival of Creativity 2026 Media Shortlisting Jury. A proud moment for mediaReach OMD Nigeria and our global network. 🚀 Congratulations to Promise Oduh, Director of Strategy at mediaReach OMD Nigeria, on being selected for the Media Shortlisting Jury at Cannes Lions 2026. This recognition reflects Promise’s strategic excellence, creative judgment, and commitment to work that moves culture, drives impact, and creates what’s next for our industry. As part of the Media Shortlisting Jury, Promise will help evaluate standout work from around the world, bringing the strength of OMD Nigeria’s talent, perspective, and ambition to one of the industry’s most prestigious global stages. Please join us in celebrating Promise on this well-deserved achievement. 👏 #WeCreateWhatsNext #CannesLions2026 #OMDNigeria #MediaStrategy #CreativeExcellence

Media is moving from automation to accountability, and what comes next will demand both intelligence and judgment. 🚀   OMD USA CEO Bradley Rogers will join senior leaders at Beet.TV Retreat Berkshires at Troutbeck Estate Resort for three days of focused conversation on where advertising is headed next.   This year’s agenda reflects the operating decisions shaping every CMO’s roadmap: agentic media, commerce, CTV, identity, data, first-party relationships, and the move from impressions to measurable business impact. These are not future-facing hypotheticals. They are the decisions brands are making now — and the decisions that will define how we create what’s next.   Register to join the conversation: https://lnkd.in/ewhG-SSV   #WeCreateWhatsNext #MediaLeadership #AIInMarketing #CommerceMedia #CommercialImpact

The OMD network has brought home 13 trophies at the 2026 Festival of Media APAC Awards — six golds, three silvers, and four bronzes — for campaigns that turned strategy into real cultural moments across Australia, Hong Kong, Malaysia, New Zealand, and Singapore. 🚀 OMD Hong Kong's "Back to the Beginning" campaign for McDonald's was a standout at this year's competition. The campaign earned three gold trophies for transforming a brand's 50th anniversary into a city-wide nostalgia experience that moved people. It's a reminder of what's possible when media, creativity, and cultural insight converge. Across the network:   McDonald's took home wins for eight categories across four different markets.  Love Better - Ministry of Social Development (MSD) (OMD New Zealand) won gold and silver for "Love Creep" — moving audiences on a campaign that mattered. Kiwibank (OMD New Zealand), Singtel Singapore (OMD Singapore), and Wellcome - DFI Retail Group (OMD Hong Kong) each brought home recognition for work rooted in real audience insight and media excellence. 👏 A huge thank you to our teams and to Love Better, McDonald's, Kiwibank, Singtel Singapore, and Wellcome for trusting us to bring these ideas to life.   See the full list of winners here : https://lnkd.in/eQwaDiku #WeCreateWhatsNext #FestivalOfMedia #Awards #MediaLeadership

Savannah Voci’s path into media buying has been unconventional. That’s exactly what makes her work stand out. 🚀 Named one of Ad Age’s 11 NextGen Media Buyers to Know in 2026, Savannah has charted her own path in the industry, bringing a rare mix of psychology, organic social, influencer marketing, and paid media expertise to her role as Associate Director of Social Investment at OMD. For brands like Gap, Savannah has helped build a test-and-learn framework that connects quality, cultural relevance, and audience behavior to stronger media performance. Her work has turned cultural signals into measurable opportunities, from using TikTok Smart+ to more than double year-over-year social traffic during Cyber Week, to moving quickly on the Katseye denim campaign through boosted organic content, to creative strategies that capitalize on real-time opportunities to connect across an integrated media approach. In a market where social moves fast, the advantage belongs to teams that can read culture, act with precision, connect with audiences, and drive measurable business outcomes. Congratulations to Savannah on this well-deserved recognition. 👏 Read more → https://lnkd.in/eMrwZ2Sc #OMD #WeCreateWhatsNext #SocialMedia #AdAge 

A packed room this morning at Brands&Culture London for OMD EMEA and Tinder’s session on how brands turn culture into attraction. Mark Murray Jones, Chief Strategy Officer at OMD EMEA, and Paolo Lorenzoni, VP EMEA Marketing and Board Member at Tinder, explored how culture is accelerating, fragmenting and reshaping the way people connect. 🎤 In culture, authenticity is becoming more important than consistency. From fandoms and communities to creators, spontaneity and shared experiences, the session explored why brands can no longer simply interrupt culture; they need to participate in it meaningfully. The job of the brand is to champion and accelerate cultural movement. A brilliant conversation, fantastic audience engagement and an exciting way to kick off the day at Brands & Culture London. 🚀 #WeCreateWhatsNext #BrandsAndCulture #CulturalRelevance #Tinder #CreativeMedia

🚀 What’s next for programmatic?   A year ago, AI agents were still unfamiliar to many marketers. Today, it’s increasingly clear they will play an important role in programmatic advertising workflows.   But where should clients start? And where should they go from there?   Join OMD at the Digiday Programmatic Marketing Summit for OMD’s “Getting Started” Guide for Clients Applying Agentic AI to Programmatic Advertising, where Emily Proctor, Managing Director, Data & Technology Solutions at OMD, will share the agency’s playbook for bringing clients on board with agentic AI in their programmatic practices.   In this session, moderated by Tim Peterson, Emily Proctor will break down where clients can begin, what to prioritize, and where agentic AI can go next in programmatic advertising.   📅 May 8, 2026 📍 Palm Springs, CA 🎯 9:25 a.m. PT, Ritz-Carlton Ballroom   → Register now: https://lnkd.in/dHdw4A-G #OMD #ProgrammaticMarketing #AIAgents #DigitalTransformation #FutureOfMarketing

📍 The old playbook was built for visibility. The next one is being built for attraction.   OMD returns to Brands&Culture London for our second year on May 6 from 9:35 to 10:05 AM for “Spark Something New: How Brands Turn Culture Into Attraction,” with special guest Tinder. 🎤   Together, Paolo Lorenzoni, Vice President EMEA Marketing and Board Member at Tinder, and Mark Murray Jones, Chief Strategy Officer at OMD EMEA, will explore how culture, communities, and shared experiences are reshaping connection, and what that means for brands looking to build relevance beyond awareness.   For marketers, cultural fluency is becoming a critical part of creating what’s next: helping brands understand where attention is forming, why moments matter, and how to show up with greater resonance. 🚀   📅 Register here: https://lnkd.in/euFhsed6   #WeCreateWhatsNext #CulturalRelevance #CreativeMedia #CommercialImpact #OneOMD

Last week, OMD EMEA hosted an intimate client dinner bringing together senior marketers and our leadership team for a focused conversation on the forces reshaping growth.   Grounded in We Create What’s Next, the evening explored how brands can unlock advantage in a landscape defined by fragmentation, cultural relevance, connected commerce, and diversified discoverability, and what it takes to stay ahead, not just respond 🚀   A highlight was Omnicom Media's proprietary research, The Global Rise of Gen AI, shared by Chelsea Horncastle, unpacking how AI is transforming the path from discovery to decision, and redefining how brands are found, chosen, and connected. 🤖   Thank you to Natalie Bell, Mark Murray Jones, Candice Odhams and Mark Brennan for leading such a valuable discussion, and to our clients for an open and engaging evening. 🙏    #WeCreateWhatsNext #FutureOfGrowth #BuildTogether

We’ve officially wrapped up the 2026 season of eLevate, the Digital Commerce Upskilling Program co‑created by Omnicom and Beiersdorf. From January to April, across nine intensive weeks, 156 Beiersdorf participants from 17 different markets progressed through a structured journey designed to turn knowledge into real, measurable capability. The program's focus on application, collaboration, and impact meant that every stage encouraged participants to move beyond learning and theory and into action, by: - Building strong foundations in Amazon Advertising  - Developing practical skills through expert‑led webinars  - Applying learning to real brand challenges  - Showcasing strategic thinking through team collaboration A huge thank you to everyone involved: to the participants who showed up with curiosity and commitment, demonstrating just how quickly capability grows when learning is structured, practical, and shared. Thank you as well to the Beiersdorf sponsors and Omnicom experts, whose expertise made the experience truly impactful. Special thanks to our EUNA Omnicom & Beiersdorf sponsors, Parweez Mulbocus and Christian Skaar, for championing the vision and making it possible, and to the eLevate team - Alice Marchetti, Federica Eccher, and Miray Sarı Ciğerli, for outstanding execution. A shared reflection on the journey from Beiersdorf VP Commerce, Christian Skaar: “Season one of eLevate elevated our eCommerce capabilities - and even more importantly, ignited a new level of passion and crossfunctional collaboration, breaking silos across the organization.” Looking forward to continuing to build what’s next together 🚀 #DigitalCommerce #RetailMedia #Upskilling #LearningAndDevelopment #AmazonAds #Collaboration #Omnicom #Beiersdorf