Excited to see the first Stagwell creative for OneDome go live! Developed under Goodstuff’s integrated accelerator model, ‘The New Way’ brings together media, strategy and creative in a more agile, unified approach, debuting OneDome’s Homebuyer Service and challenging the status quo in UK homebuying. As James Denton-Clark, our Chief Growth and Client Officer in Europe, puts it: "Our accelerator model enables brands to tap into specific capabilities as and when required from the foundation of a media or tech platform. Connecting data, ideas and deployment from day one. That model allows us to build specialist teams around the right tasks for the right amount of time, and working with OneDome puts this to the test as we bring media and creative together to drive accelerated growth." A great example of collaboration in action with Forsman & Bodenfors leading creative and Channel 4 helping bring it to scale. Read more about it on LBBonline - Little Black Book. Link below in the comments. ⬇️
Stagwell
Advertising Services
New York City, NY 114,910 followers
Stagwell is the global challenger network transforming marketing through AI.
About us
Stagwell is the global challenger network transforming marketing through AI.
- Website
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http://www.stagwellglobal.com
External link for Stagwell
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York City, NY
- Type
- Public Company
- Specialties
- Marketing Services, Private Equity, Digital Media, and Holding Company
Locations
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Primary
Get directions
One World Trade Center
Floor 65
New York City, NY 10007, US
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1808 I St NW
Washington, District of Columbia 20006, US
Employees at Stagwell
Updates
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Stagwell reposted this
Feeling salty in the best way possible. DonerColle Partners is officially the Creative AOR for The Hershey Company’s salty snacks portfolio. SkinnyPop. Pirate’s Booty. Dot’s Homestyle Pretzels. LesserEvil. We're ready to help shape what’s next for the snacks we always end up finishing in one sitting. Read more in Ad Age at the link in the comments.
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Stagwell reposted this
Mondelēz International 🤝 72andSunny Iconic brands. Ambitious partners. Kind people. Finding optimism in challenges. The importance of craft and culture. It's the kind of stuff 72andSunny was made for. 🎙️ Marianne Malina, North America CEO, 72andSunny, “We’re inspired and grateful for the opportunity to partner with the Mondelēz team on their iconic brands like Oreo and Ritz. Our shared ambition and belief in creativity as a business driver is already the bedrock of a strong relationship - the key to delivering impact globally. Our team is energized and ready to dig in.” 📣 Shoutout to our Stagwell partners for their ongoing support and belief in the transformational power of human-driven creativity. More details via Ad Age: https://lnkd.in/gHzVMip8
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Stagwell reposted this
Going global requires more than a great product - it demands brand performance driven by cultural resonance and strategic intent. Assembly Thailand's CEO, THANAWAT MEESAWAT, recently joined the Thailand DITP (Department of International Trade Promotion) at the #IDEALAB9 event to help local SMEs prep for the world stage. The session focused on why strategic brand performance is the engine behind global growth: Strategic Communication: Moving beyond noise to create intentional, high-impact messaging. Cultural Intelligence: Mastering the nuances that turn a foreign brand into a local favourite. Unforgettable Experiences: Building brand trust by prioritising how a brand feels at every touchpoint. A huge thank you to the DITP for the invitation. We’re excited to see these Thai brands transform their global potential into measurable performance. #AssemblyAPAC #BrandPerformance #DITP #DITPValueCreation #SMEs #InternationalBusiness #Strategy #Growth #Global
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Stagwell reposted this
Introducing The Leadership Lab A dedicated Consulum training suite for communications and leadership - delivered by global, world-class coaches. How it works • 30+ modules and a network of expert coaches • Bespoke programmes tailored to your team's needs • Data-led to track real outcomes • Suitable for leaders and communications professionals at all levels Skills gaps are now a defining constraint in the workplace: 63% of employers cite them as their biggest barrier. The Leadership Lab is built to address the gap - helping individuals move from pressure and uncertainty to calm, confident leadership and communications. To learn more or discuss your team’s needs, contact: transformation@consulum.com #Transformation #StrategicCommunications #Training #LearningAndDevelopment
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Proud to be part of Campaign UK’s Media360 this year. Tom Manning joined the panel “The future of brand meaning in the age of AI,” with Lucy Shelley moderating, and shared Assembly Global’s perspective on one of the biggest shifts in marketing today: the move from a traditional search mindset to an algorithm-led, answer-first world. People now discover information in fundamentally different ways. Brands no longer just drive clicks — they must show up, credibly and consistently, across generative platforms where decisions start. This shift sits at the heart of Stagwell Search+ — our platform that helps brands compete in an AI-driven search environment. It brings together search, content and commerce to keep brands visible and relevant as discovery becomes more dynamic and decentralised. Assembly Europe Bridget Hopkins Alex Boniface Elizabeth Petra Learn more in the report at the link below in our comments. ⬇️
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As Asia-Pacific continues to reshape the global business landscape, what does it take to build brands that lead? Filmed at CNBC Converge in Singapore - CNBC’s global platform convening influential leaders to explore the forces that shape the future of business - this conversation features Randy Duax, Managing Director, APAC at Stagwell. Part of CNBC’s CMO NOW series, which spotlights leading marketing voices and their perspectives on the industry’s evolution, Randy discusses Asia-Pacific’s growing role as both a launchpad and export engine for global brands, and the role of AI in enabling real-time, data-informed creativity with measurable impact. CNBC International Brand Studio Watch the full segment at the link in the comments below. ⬇️
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Stagwell reposted this
AdForum Summit New York (part 4) From zero to $3 billion in 10 years. Then they built an AI operating system for marketing. I spent the morning with the Stagwell team and left with the distinct feeling I had just seen what the next generation of marketing infrastructure actually looks like. First, the context. Stagwell grew faster than Apple, Netflix, and Google did at equivalent stages. Last year alone: $476 million in net new business. Fresh off the press, one of two global creative partners for Heineken. A client roster that reads like a Fortune 100 list. This is not a scrappy challenger anymore. But the most interesting part of the conversation was not the growth story. It was The Machine. Arjun Kalyanpur walked us through what is essentially an AI powered marketing operating system: a unified platform that connects people, tools, and data across the entire marketing workflow. It does not ask you to learn a new interface. It works inside Google, Microsoft, Figma, Photoshop and more. It enriches briefs, builds audiences, plans media, recommends influencers, and scales creative assets, all in one orchestrated flow. Mircosoft and Beam Suntory are amongst the clients already using it. The live demo was genuinely impressive. Layered on top are proprietary tools worth knowing: Bera.ai connects brand equity to revenue outcomes by tracking 5,000+ brands daily. Pulse gives communications leaders real time narrative intelligence to get ahead of emerging risks. And a Search Plus product that maps brand visibility across AI search environments, something almost no one is solving for yet. Slavi's point on media landed hard too: the traditional funnel has collapsed. Media now targets both humans and bots simultaneously. Speed is the new strategy. What kept the conversation grounded was Diane Bradley from Jemini, Stagwell's change design consultancy, reminding the room that technology without behavior change is just expensive software. Their work with Target, Nike, and McDonald's proved the point. And through all of it, founder led creative agencies like 72andSunny and Anomaly remain intact and stronger than ever. Technology enabling creativity, not replacing it. That balance is rarer than it sounds. How is your organization managing the shift from creative intuition to data driven marketing? Thank you Ryan Linder, Alexis Vickers, Arjun Kalyanpur, Diane Bradley,Elspeth Rollert, Winston Binch, Jay Leveton #adforumsummit
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More data hasn’t solved the decision problem - it’s raised the bar for judgment. In this piece by Connie Chan, the challenge is clear: when data is abundant, clarity at the moment of decision can still be elusive. The answer isn’t more input. It’s the ability to extract signal, apply context, and make accountable decisions in real time. As AI reshapes how information is surfaced and shaped, that capability can become a defining advantage - and a clear signal of where modern marketing is heading. Read more on Branding in Asia. Link below in the comments. ⬇️
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According to our latest HarrisX research, 1 in 3 consumers used AI tools during their most recent vehicle purchase. Read more in this week's edition of Ray Day, APR’s WHAT THE DATA SAY: https://bit.ly/4tJEdgV #data #whatthedatasay #insights
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