Chefadora

Her mum's recipes came through in WhatsApp voice memos, blurry photos, and scattered messages. Not ideal, but it sparked something. Sanjam Kohli built Chefadora, a platform where home cooks and food creators can share recipes and actually get paid for it. 55% of ad revenue goes back to creators. That's new for this space. What's interesting is how she uses AI: as infrastructure, not the product itself. Not to generate recipes, but to remowve barriers. "...recipes aren't just instructions. they're memories, traditions, identities.. Food is one of the most universal connectors we have... " And it's working. 500+ creators, 12,000+ recipes across 100 cuisines, 100,000 monthly users. Still bootstrapped. Worth a read. Written by Amanda Smith. https://lnkd.in/eiDSUgqS #AIFounders #FounderStory

Feeling really grateful to be named a finalist for the 7NEWS Australia SA Young Achiever Awards. What makes this especially meaningful is seeing Chefadora, and what we’re building at the intersection of food and AI, being recognised. We’ve already launched the world's first AI cooking assistant built directly inside recipes. And now it’s evolving into something much bigger: true hyper-personalisation around how people cook, eat, and connect with food. Still early days, but really excited about where this is going. Grateful for everyone who’s been part of this journey so far 🤍 #yayforYAA #YoungAchieverAwards

Last week, we sent the wrong email to 1000+ people. It was not a typo or a broken link, but an entire wrong campaign. We meant to send a St. Patrick’s Day email to our US users… and instead, they got our old Super Bowl email from weeks ago 🫠 By the time I realised (the next night)… it was already out. And if you’ve ever sent a mass email, you know there’s no undo button. Four people reviewed it. We obviously sent out test emails and hit send. Turns out on customer.io, saving/updating a campaign isn't the same as publishing it. We were reviewing a saved draft, not what was actually queued to send. 😭😭😭 I was obviously furious, and genuinely convinced someone had to be blamed (mostly customer io). . But that's the annoying thing about UX problems: they rob you of someone to be angry at. If four reasonably careful people all miss the same thing, it stops being carelessness pretty quickly. It's just a bad interface. Oh and a few people did reply, basically saying 'wtf'. So we're obviously switching email platforms, and if you have recommendations, I’m all ears 😅

Your best recipe post. Gone in 48 hours! Food creators, does that ever bother you? 🤔 And we’re not just talking about getting views for a few hours. We mean your work living somewhere - searchable and structured, even long after you posted it. For most creators, that place doesn’t exist. The ones doing the most meaningful work - documenting family recipes, writing with craft, developing recipes, deserve more than a feed that forgets them by tomorrow. That’s exactly what Chefadora is built for. Because if you’ve been creating quietly and consistently - We’re building for you ✨ #foodcreators #recipecreators #creatoreconomy #contentcreators

Is your innovation solving a problem, or just automating one? In the race to scale AI, we have reached a critical inflection point: How do we reward the human intelligence that powers the machine? This International Women’s Day IWD 2026, I am looking at a disruptive model coming straight out of Adelaide’s booming innovation corridor at Lot Fourteen. Sanjam Kohli, CEO of Chefadora, isn't just building a food-tech platform. She’s architecting a new standard for the creator economy. Here's why this matters - The Ethical Data Loop: Chefadora leverages AI to scale, but returns a percentage of revenue generated through the platform, back to its content creators. It’s a masterclass in equitable tech and long-term sustainability of the innovation model. Scaling soul, not just code: By integrating tech with cultural preservation, Chefadora is transforming 'hidden' human wisdom and long forgotten cultural knowledge into a sustainable asset class through co-intelligence. Adelaide as the Silicon Valley of Australia: Proving that global-scale disruption doesn't need a Silicon Valley zip code to challenge the status quo in innovation, tech disruption and entrepreneurship. Adelaide has a thriving startup ecosystem that's growing fast everyday especially with startup companies headquartered at Lot Fourteen and ThincLab. Sanjam’s work is a case study in how female-led startups are moving from "participation" to "architecture" redesigning how value flows through the tech stack in the modern world. Deep dive into the full conversation here: https://lnkd.in/gjBYRPim Stay tuned for: Soul & Strategy's YouTube channel for a series of Shorts breaking down the tech behind the mission at Chefadora. #IWD2026 #TechDisruption #StartupEconomy #EthicalAI #AdelaideTech #CreatorEquity #WomenInTech #Innovation #AdelaideStartups Stone & Chalk Lot Fourteen #WomenEntrepreneurs #Entrepreneurship #Sustainability #CulturalHeritage #Culinary #CoIntelligence Dane McFarlane Ben Colley Zrinka Tokic Sabina Zeynalova #ThincHer Australian Institute for Machine Learning (AIML) Department of State Development #SouthAustralia https://lnkd.in/gjBYRPim

A recipe that took you 6 hours to make will get 6 seconds of attention on social media. That's the reality for most food creators today! Great food. Great content. Zero shelf life. If you create food content and you're tired of the hamster wheel - Chefadora is built for you. Here's how it works ↓ #foodcreators #creatoreconomy #recipecreators

We’re proud to share that Chefadora has officially joined the Pledge 1% movement, pledging 1% of our time and profits to give back to the communities that inspire us every day. 💛 At Chefadora, food has always been more than recipes, it’s a way to bridge cultures, spark understanding, and build connection. This pledge is our small step toward making that belief real: supporting creators, communities, and causes that use food to bring people closer together. Many of the creators who share their recipes on Chefadora are women, stay-at-home parents, migrants, and refugees - people who use food to stay connected to their roots and to create new opportunities through their creativity. Joining Pledge 1% allows us to give back to them and to the wider community in a meaningful, sustained way. If your organisation is doing work that aligns with our mission, around food, culture, or community, we’d love to connect and explore ways to collaborate.