What's the most impactful thing you can do for the planet this earth day? Hint: Look for the multipliers. Changes you make in your workplace can be hundreds or even thousands of times more effective than what you do at home. In FMCG data mismatch between food manufacturers and supermarket retailers drives tonnes of food waste every day. Let's change that together.
Promosync
Software Development
Adelaide, SA 1,444 followers
The shared operating system for FMCG trade promotions.
About us
Trade promotions are the biggest commercial lever in FMCG. Yet managing them remains one of the most painfully manual processes in the industry. Every yellow ticket on every shelf in every supermarket starts with someone typing data into a spreadsheet. Multiply that across thousands of products, dozens of retailers, and different formats for every single one, and you get the reality that commercial teams live every day: millions of data points entered by hand, reconciled by hand, and disputed by hand. The industry has spent years chasing better prediction. We think the bigger opportunity is execution. PROMOSYNC is the infrastructure layer between suppliers and retailers. We automate the commercial transactions to ensure every deal is delivered as agreed. No manual data entry. No spreadsheet errors. No late nights fixing what should have worked the first time. We exist to engineer harmony into the most complex commercial relationship in FMCG. Suppliers and retailers need each other. The systems between them should reflect that. Sales teams get their time back. Finance teams get visibility. Commercial leaders get confidence that what was planned actually happened. Better prediction gets the headlines. Better execution gets the results.
- Website
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https://www.promosync.ai
External link for Promosync
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Adelaide, SA
- Type
- Privately Held
- Founded
- 2024
- Specialties
- Trade Promotion Management, CPG, and FMCG
Locations
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Primary
Get directions
Adelaide, SA, AU
Employees at Promosync
Updates
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Thanks to the Department of State Development and Stone & Chalk for spotlighting Promosync in the start-up investor showcase at AFL - Australian Football League's Gather Round Festival. Great to see our industry peers like Chemist Warehouse, Coles Group and Bunnings supporting Gather Round and the community. Conversations on the day highlighted 3 reasons why Australia is one of the best places in the world to build a start-up right now (besides the Footy!): 1. Stable geopolitical environment 2. Resilient economy 3. Amazing talent We couldn't agree more!
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AI in retail isn't coming, it's already here. The Deloitte 2026 Global Retail Outlook makes it clear. 1. Pilots are over. Most retailers like Coles Group, Woolworths Group, Walmart and Tesco are already deploying AI or will be within 12 months. 2. Agentic AI is next. 68% of retailers expect to adopt agentic AI within the next 12–24 months. 3. How people shop is changing. AI chat tools already drive 15–20% of referrals for some retailers and agents could influence 25% of global e-commerce sales by 2030. Talk to Promosync about how our intelligent platform bridges the gap between suppliers and retailers making more powerful AI optimisation possible. www.promosync.ai #GlobalRetail #FMCG #CPG
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Australia's food & grocery sector looks healthy on paper — but dig deeper and the picture is more complex. The Australian Food and Grocery Council's Towards 2030 snapshot revealed three things every industry professional should know: 1. Real growth is stagnating: 6.3% CAGR since 2020 drops to just 3.9% adjusted for inflation. Volume growth is modest at best, and rising input costs are quietly hollowing out the gains. 2. Margins are shrinking: profit-to-turnover has declined steadily, and manufacturers are earning less per dollar of revenue. 3. R&D investment remains stagnant: investment is lower today than 2009-10, accelerating our shift toward commodity exports over high-value food. With oil prices rising, the pressure is only increasing. Technology is the most powerful lever available to FMCG businesses right now. At Promosync, that's exactly what we're built for. What is your business doing to drive growth in these conditions? www.promosync.ai #FMCG #AustralianManufacturing
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What a buzz at SOUTHSTART! 🚀 Our CEO Henry Choo and CTO Divyanshu Chauhan took centre stage at the startup showcase. A huge thanks to everyone who stopped by to connect.
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Promosync reposted this
On Night One of SOUTHSTART • RESONANCE (17 March) from 5pm, a handful of Adelaide-based founders will take the spotlight at Lot Fourteen to showcase the bold ideas being built right here at home. Meet the founders who've been chosen to participate, thanks to the support of the Department of State Development & Adelaide Economic Development Agency. Jesse Cordoma • Qusion Pty Ltd • Reinventing cocktails with the world’s first multi-capsule cocktail maker. Stephen Blakeney • Affinyx • Advancing IVF success through breakthrough reproductive immunology research. Anna Falkiner • Cropify • Using AI and computer vision to modernise grain grading worldwide. Kelly Yeoh• Blue Dwarf Space • Simplifying space mission approvals with AI-powered regulatory tech. Jim Hannon-Tan • Near field Circuit • Building NFC objects that create secure, tap-to-verify proof of physical presence that cannot be faked by AI. Alexander Wright, PhD • AFTdynamics • Building next-gen rocket engines for a more efficient space future. Harrison Box • Paladin Space • Tackling space debris with modular, mission-ready payloads. Martin Potter-Denton & Sean Killian • UING • Enabling touch-free, gesture-based interaction across enterprise and healthcare. Dr Jonathan Hall • QUBIGEN • Designing next-gen targeted medicines with federated AI and advanced computation. Hamish C. • AccuFind • AI-powered legal and policy intelligence for government and legal teams. Divyanshu Chauhan & Henry Choo • Promosync• Using AI to optimise FMCG trade promotions and unlock supply-chain data. Seshnie Taylor • Vocare • a language tech company transforming how skilled migrants in Australia build confidence and clarity in English at work. Harry Carpenter • Corcillum Pty Ltd • Transforming cardiology with AI-driven insights to prevent heart attacks and save lives. Want to meet them and learn more about their startups? Grab your tickets 👉 https://lnkd.in/gSFrZpyT
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🟥 Red pill or blue pill? What if we told you… you never have to fill in a Coles PAF manually again? We’ve just launched PAF Sync - an automated connector that links your ERP system directly with Coles’ PAF submission process. No more spreadsheets. No more formatting chaos. No more human error. Just one smooth, AI-powered workflow from approval → sync → sent. Built for the sales teams who’ve had enough. 👊 Plug it in. Break free from the Matrix.
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