Fake off!
Trust on.

switch

Fakes look real and appear everywhere. No matter how experienced you are, you can fall for them and lose money and personal data.

We need proof of what's real.

A system that makes authenticity verifiable.

#trstd

Fake Shop Finder

If a shop uses the #trstd login, authenticity is proven.

If not, Trusted Shops provides a continuously updated database of known fake shops to check before any interaction.

Check Fake Shops

You won’t catch every fake.

But #trstd helps you reduce the risk as much as possible.
By giving you the knowledge you need and keeping you up to date.

Phishing: The Typical Entry Point

How emails, messages and ads lead people to fake shops.

Phishing is often the first step in online fraud. Scammers send emails, text messages or social media posts that appear to come from trusted brands. These messages create urgency — a special offer, a delivery problem, or a limited-time discount. When you click the link, you are taken to a fake website that looks like a real online store. Once there, people may place an order or enter personal data without realizing the site is fake.

How Fake Shops Work

How scammers imitate real online stores.

Fake shops imitate real online stores to trick people into placing orders. They copy brand logos, product photos and layouts to make the website look legitimate. Often the prices are unusually low to create pressure to buy quickly. After payment, the product never arrives — or the shop disappears completely. AI tools now make it easier to create convincing fake shops at large scale.

How to Spot a Scam

Typical warning signs fake shops reveal.

Fake shops often show warning signs. Prices that seem too good to be true. Recently registered domains. Missing or incomplete company information. Unusual payment methods such as prepaid transfers. However, modern fake shops can look almost identical to real websites. That's why visual checks alone are becoming unreliable.

Protecting Elderly Family Members

Helping parents and grandparents stay safe online.

Older family members are often targeted by online scams. They may be less familiar with how fake shops or phishing sites work. Talk openly about common online scams and show them simple ways to verify websites. Tools like the #trstd app and #trstd login help them see instantly whether a website is genuine.

AI Search and Shopping

Why AI can also be fooled by fake websites.

#trstd provides trust signals — visible to humans and machine-readable for AI agents acting on your behalf. AI is increasingly helping people search for products and shops. But today AI can be fooled just like humans. Fake websites can appear in AI-generated results. Malicious AI agents may also try to interact with online shops.

Safe Online Shopping Checklist

Simple checks before placing an order.

Before placing an order online: Check whether the website is genuine. Look for verified reviews from real customers. Be cautious with unusually low prices. Avoid unknown or unusual payment methods. Be careful with links in emails or messages. Verify the website using tools like #trstd login. If something feels wrong, take a moment to double-check before completing the purchase.