Trust for people.
Trust signals for AI.

Trust that drives growth.

Give certainty.
Prove your site is real.

With the #trstd login, people challenge a website. When activated on the site, the genuine one reveals the personal #trstd secret – or the #trstd app notifies when the site is visited.

Phishing sites can't.
Brand impersonation loses its power.

Protect your customers and your brand.

Integration is simple. After verification, you'll get your one‑line code snippet. Plugins are available for many shop systems.

Get verified.
Get your #trstd profile.

step-1-verified

Verified Website. #trstd confirms the authenticity of your site and business.

step-2-feedback

Open to Feedback. Listening and responding builds trust.

step-3-review

Review score. Your reviews form a clear rating based on verified transactions.

step-4-ai-summary

AI Summary. See the big picture without losing the details.

Higher plans for customization and review invites.

A small star.
A powerful trust signal.

#trstd reviews reflect verified transactions.

Verified 30K+ shops
Trusted by 40M+ members
Based on 160M+ reviews

 

Trusted because they're real.
Verifiable for everyone. Machine‑readable for AI.

Your trust signals become data.
AI visibility means GEO.

signals-canonical

Canonical Trust Profile Schema.The source of all trust signals and their issuing authority.

step-3-json-lid (new)

Structured Data (JSON‑LD). Trust signals published as schema.org markup.

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Machine‑Readable Trust Signals. On our site – ready for yours.

Explore plans for business.

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The strongest shop signal:
buy-with-guarantee

Shops awarded the >Trusted Shops Trustmark come with the Money‑Back Guarantee, regardless of the payment method. Trusted by 40M+ people.

The easy‑to‑integrate Trustbadge includes the #trstd login. Your signal becomes data – machine‑readable for AI agents.

Verified for #trstd login. Ready for the #trstd <protocol>.

AI sentiment analysis.
Actionable Smart Insights.

step-1-sentiment

Service Rating Analysis. See how your service is perceived and spot issues early.

step-2-pattern

Patterns & Sentiment. See what customers love – and where problems repeat.

step3-topics

Recommendations. Clear next steps based on your reviews.

step-4-trends

Review Invitations. Improve response rates over time.

Don't block AI agents.
Control them.

#trstd. Two layers of control.
TRANSPORT Layer

Know who's asking

Requests from AI agents authorized by #trstd carry a TSAI-based trust level. This lets you decide how to respond – including rejection.

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INFORMATION Layer

No interpretation

Authorized AI agents receive deterministic trust signals about your site: buy, human‑review, neutral or no‑buy.

#trstd

Just add the #trstd login – ready for the #trstd <protocol>

How AI sees your business

With 50+ checks across technical factors, content quality, trust signals, reviews and off‑site authority, the AI Trust Audit shows how ready your domain is for AI.

You receive clear recommendations on which trust signals are missing and how to improve your visibility.

GEO / GEP Readines Check
Trust Signal Analysis
AI Visibility Score
Recommended Action Plan

Trust drives growth.
#trstd scales it.

Choose the plan that fits your business.

Websites

Verify your website, get your #trstd profile and protect your visitors with the #trstd login.

Register for FREE

Online Shops

Start with the website plan, or go straight to e‑commerce plans with options like the Trusted Shops Guarantee.

Enterprise

Tailored trust infrastructure, custom integrations and dedicated support for large organisations.