How to Write an Elevator Pitch for Interviews

Your first and last impressions matter more than you think in an interview. This is because of biases. Let me explain. As humans, we are full of biases. Biases are how we make sense of the world. Two that are well-known are called primacy and recency bias. 𝐏𝐫𝐢𝐦𝐚𝐜𝐲 𝐛𝐢𝐚𝐬: People tend to remember the first thing they see or hear. 𝐑𝐞𝐜𝐞𝐧𝐜𝐲 𝐛𝐢𝐚𝐬: We also remember the last thing vividly. That is why the way you start and end an interview is important. And if you use some strategy while in your interviews, you can turn these biases into an advantage. 𝐏𝐫𝐢𝐦𝐚𝐜𝐲 𝐁𝐢𝐚𝐬 The initial impression sets the tone for the rest of the interview. A strong opening can build trust and interest, while a shaky one might take the rest of the conversation to recover, if you can at all. Here's how to make it work for you: 💡Ensure you have a prepared introduction (which can be part of the "Tell me about yourself" answer). This will be your elevator pitch. It should highlight who you are, what you bring to the table, and why you’re excited about this role. Practice it until it feels natural. 💡Your appearance communicates more than words ever could. Research the company culture and dress slightly above their standard to convey professionalism. 💡Engage the interviewer right away. Smile and greet your interviewer by name. It’s a small gesture, but it shows respect and warmth. 💡Be enthusiastic (but do not go overboard). Employers want to hire people who genuinely want to work for them. Let your interest in the role and the company shine through from the very beginning. 𝐑𝐞𝐜𝐞𝐧𝐜𝐲 𝐁𝐢𝐚𝐬 Your interviewer will remember the last thing they see or hear from you. That means the end of the interview is your final opportunity to leave a positive, lasting impression. Here's how to make it work for you: 💡Talk about how you can solve their problems. Don’t leave the interview without reminding them why you’re the best fit for the role. You have discussed this all during the interview, but briefly highlight your most relevant skills and accomplishments at the end. 💡Take the opportunity to ask thoughtful questions. Ask insightful questions about their goals, challenges, or team culture. But not anything you should have learned from your initial research. Dig deeper into what is going on and how you can help. 💡Say thank you. A sincere thank-you goes a long way. Let them know you appreciate their time and are excited about the opportunity to contribute to their team. 💡Ask for the job. Tell them you want this. Something as simple as, “I’m excited about the opportunity and can’t wait to join the team,” can leave a strong impression. First impressions set the tone, and last impressions can seal the deal. Use this to your advantage. What other biases can you use to your advantage? ----- I am Shelley, a recruiter turned career coach. I help you find a job where you can thrive and not just survive.

𝗜𝗳 𝘆𝗼𝘂𝗿 𝗲𝗹𝗲𝘃𝗮𝘁𝗼𝗿 𝗽𝗶𝘁𝗰𝗵 𝘀𝗼𝘂𝗻𝗱𝘀 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂𝗿 𝗿𝗲́𝘀𝘂𝗺𝗲́, 𝘆𝗼𝘂’𝗿𝗲 𝗶𝗻 𝘁𝗿𝗼𝘂𝗯𝗹𝗲. Not because it’s bad. Because it’s boring. This week, an MBA student sent me hers. It was polished. Impressive. Strategic. Clear. And completely forgettable. It sounded like a cover letter with good posture. Here’s what most pitches sound like: “I studied X. I did Y. I managed Z users. Now I want to …” That’s a résumé recap. But interviews (or elevator encounters) aren’t about information. They’re about 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻. After decades of interviewing candidates, mentoring professionals, and hiring for my own company, I can tell you this: The people I remembered weren’t the most scripted. 𝗧𝗵𝗲𝘆 𝘄𝗲𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗵𝘂𝗺𝗮𝗻. Interviewers don’t remember competence. They remember energy. They remember why your eyes light up. They want to know your WHY. So I asked her: What made you care about customer experience in the first place? Have you ever felt ignored by a company? Ever been onboarded so badly you wanted to scream? Ever had a support interaction that made you loyal for life? Start there. Her "pitch" could start with a question: “Have you ever loved a product but hated the experience of using it?” Now I’m leaning in. Now you’re human. Now I care. In this market, competence is assumed. Start with what sparked you. 💥 That’s what makes you memorable. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗵𝗶𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗻𝗼𝘁 𝗯𝘂𝗹𝗹𝗲𝘁 𝗽𝗼𝗶𝗻𝘁𝘀.

Ever wondered how a 30-second military sitrep could be your secret weapon in the civilian job market? In the military, we had to master the art of the sitrep... giving a situation report quickly and clearly. Little did I know how valuable that skill would be in the civilian world. Enter the elevator pitch, your 30-second mission brief to potential employers or networking contacts. I'll never forget fumbling through my first elevator pitch at a job fair. The recruiter's eyes glazed over as I rambled about my military achievements. That day, I learned that an effective elevator pitch isn't about listing what you've done, it's about translating your value to your audience. Over the years, as I've helped hundreds of veterans transition, I've developed a battle-tested approach to crafting a killer elevator pitch. Here's what I've learned: 🔸I began my pitch with, "I empower transitioning veterans to unlock their full potential and secure rewarding civilian careers." This immediately tells people what value I bring. 🔸Follow up with 1-2 key achievements that support your mission statement. I mentioned helping 100+ veterans secure civilian jobs in the past year and developing a resume workshop that increased interview rates by 40%. 🔸Instead of saying "conducted after-action reviews," I said "performed performance evaluations." Translate your military experiences into terms that resonate with civilian employers. 🔸Just as we adjusted our tactics for different missions, adjust your pitch for different career fields. I emphasize leadership skills when discussing management roles, and problem-solving abilities for technical positions. 🔸In the military, every brief ended with next steps. Same goes here. I often end with, "I'd love to schedule a strategy session to discuss how I can help you navigate your career transition." 🔸I encourage my clients to rehearse their pitch until it feels as natural as reciting their service number. The goal is to sound confident and authentic, not scripted. Remember, your elevator pitch is your first line of attack in the job search battle. It should be clear, concise, and compelling. Crafting your elevator pitch is just the beginning. The real test comes when you're face-to-face with a potential employer, and they start asking tough questions. But don't worry, I've got you covered. In my next post, I'll be sharing strategies for handling challenging interview questions. From the dreaded "Tell me about yourself" to "Why should we hire you?", I'll give you the intel you need to navigate these potential minefields with confidence. Are you a transitioning service member struggling to translate your military experience into a compelling elevator pitch? Let's connect!

Talking to people doesn’t intimidate me…that much. All of my jobs have been people facing roles. Networking though? I’ll need a copy of the questions that’ll be asked and a minimum of 24 hours to prepare. I’m someone who easily forgets everything about myself when asked, including but not limited to, my career history, my ambitions, where I’m from, my birthdate and my name. Yes, even my name. It doesn’t help that I’m slightly introverted with a low social battery. If I talk to people without being mentally prepared, I sometimes go into panic mode, combust, and in .0000005 seconds, my brain goes control + alt + delete. I’m hoping that this changes once my frontal lobe fully develops. In the meantime though, scripts of elevator pitches have worked for me. It has saved me numerous times when asked the infamous “tell me about yourself?” question during coffee chats, interviews, or at networking events. I don’t memorize everything that I write but I have a few pointers I keep tucked away in case I do get asked. That way, I don’t feel too awkward when my hippocampus attempts to sabotage me. If you’re also an introvert & want to write an elevator pitch, here are some things I include: 1️⃣ Name (haha) 2️⃣ Current field (professionally or academically) + specialities 3️⃣ My why (why I do the work that I do) 4️⃣ 1–2 skills + core value I bring to the field 5️⃣ How I’m contributing + the impact I want to have 6️⃣ Areas of interest 7️⃣ If I know the person, I try to connect how my work aligns with them 8️⃣ End with a question (so I don’t feel like I’m monologuing) 💡Extra tips I’ve learned along the way: ✅Have a go-to opener: Name + role + what you do + specialty. Simple and hard to forget. ✅ Keep 3 bullet points handy: Who you are, what you do, what you want next. ✅ Use “bookmarks”: Short phrases that guide you, instead of memorized scripts. ✅ Practice, but don’t memorize: Think of your pitch as Lego blocks you can rearrange. ✅ Anchor your “why” in a story: Stories stick more than titles. ✅ Highlight impact, not tasks ✅ End with curiosity: Flip the spotlight with a question, it makes conversations stickier and takes the pressure off you. Even with an elevator pitch, I still sometimes blank, forget everything, and say something awkward. But it’s still been super helpful!! Hope this helps all fellow introverts! 🛜 I’m always looking for new tips for networking as an introvert so I’d love to hear what tactics have worked for others!

When the CEO asked me, '𝙒𝙝𝙖𝙩 𝙙𝙤 𝙮𝙤𝙪 𝙙𝙤?'  I was ready with a response that left an impression. I didn’t say how many years I had been with the company. 🙄 Or recite my role description. I communicated my VALUE. This sparked an engaging conversation, that allowed him and other leaders to learn more about me, creating a memorable interaction that helped me stand out.  Here’s the framework I used to confidently articulate my value: 1️⃣ 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗸𝗻𝗼𝘄𝗻 𝗳𝗼𝗿. Titles can be misleading. Think about your biggest strength and the impact of your work day-to-day. Including metrics or measurable results when talking about what you’re known for shows how you are delivering to company goals. 2️⃣ 𝗦𝗵𝗮𝗿𝗲 𝘄𝗵𝘆 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂.   What makes you great to work with? This is an easy way to highlight your skills and why people trust and value your input.  3️⃣ 𝗘𝗻𝗱 𝘄𝗶𝘁𝗵 𝘄𝗵𝗮𝘁 𝗲𝘅𝗰𝗶𝘁𝗲𝘀 𝘆𝗼𝘂.  Tie it to your passion or what drives you professionally and/or personally.  Here is an example of what I would say today: 𝘏𝘪, 𝘐’𝘮 𝘚𝘦𝘭𝘤𝘩𝘪𝘢, 𝘵𝘩𝘦 𝘌𝘮𝘱𝘭𝘰𝘺𝘦𝘦 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘓𝘦𝘢𝘥 𝘧𝘰𝘳 𝘓𝘈𝘛𝘈𝘔. 𝘐’𝘮 𝘬𝘯𝘰𝘸𝘯 𝘧𝘰𝘳 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘰𝘯𝘣𝘰𝘢𝘳𝘥𝘪𝘯𝘨 𝘢𝘯𝘥 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘵𝘩𝘢𝘵 𝘨𝘦𝘯𝘶𝘪𝘯𝘦𝘭𝘺 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘰𝘶𝘳 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘸𝘰𝘳𝘬 𝘢𝘯𝘥 𝘩𝘦𝘭𝘱 𝘵𝘩𝘦𝘮 𝘴𝘶𝘤𝘤𝘦𝘦𝘥 𝘧𝘳𝘰𝘮 𝘥𝘢𝘺 𝘰𝘯𝘦. 𝘐 𝘳𝘦𝘤𝘦𝘯𝘵𝘭𝘺 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥 𝘯𝘦𝘸 𝘩𝘪𝘳𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘪𝘵𝘺 𝘪𝘯 𝘵𝘩𝘦 𝘳𝘦𝘨𝘪𝘰𝘯 𝘣𝘺 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘐𝘛 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘦 𝘯𝘦𝘸 𝘩𝘪𝘳𝘦𝘴 𝘳𝘦𝘤𝘦𝘪𝘷𝘦𝘥 𝘦𝘲𝘶𝘪𝘱𝘮𝘦𝘯𝘵 𝘰𝘯 𝘋𝘢𝘺 1, 𝘪𝘮𝘱𝘳𝘰𝘷𝘪𝘯𝘨 𝘧𝘢𝘷𝘰𝘳𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘳𝘢𝘵𝘪𝘯𝘨𝘴 𝘧𝘳𝘰𝘮 84.1% 𝘵𝘰 88.5% 𝘵𝘩𝘪𝘴 𝘺𝘦𝘢𝘳. 𝘗𝘦𝘰𝘱𝘭𝘦 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦 𝘸𝘪𝘵𝘩 𝘮𝘦 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘐’𝘮 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩𝘢𝘣𝘭𝘦, 𝘮𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴 𝘣𝘢𝘤𝘬𝘨𝘳𝘰𝘶𝘯𝘥 𝘢𝘭𝘭𝘰𝘸𝘴 𝘮𝘦 𝘵𝘰 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘐 𝘣𝘳𝘪𝘯𝘨 𝘢 𝘨𝘭𝘰𝘣𝘢𝘭 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦—𝘸𝘩𝘪𝘭𝘦 𝘬𝘦𝘦𝘱𝘪𝘯𝘨 𝘵𝘩𝘦 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘢𝘵 𝘵𝘩𝘦 𝘩𝘦𝘢𝘳𝘵 𝘰𝘧 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘐 𝘥𝘰.  𝘐’𝘮 𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘢𝘣𝘰𝘶𝘵 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘸𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦𝘴 𝘸𝘩𝘦𝘳𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘧𝘦𝘦𝘭 𝘷𝘢𝘭𝘶𝘦𝘥, 𝘢𝘯𝘥 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘩𝘳𝘪𝘷𝘦. 𝘞𝘩𝘪𝘭𝘦, 𝘩𝘢𝘷𝘪𝘯𝘨 𝘢 𝘵𝘰𝘥𝘥𝘭𝘦𝘳 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘬𝘦𝘦𝘱𝘴 𝘮𝘦 𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘢𝘣𝘰𝘶𝘵 𝘭𝘰𝘤𝘢𝘭 𝘤𝘰𝘧𝘧𝘦𝘦 𝘴𝘩𝘰𝘱𝘴. 𝘉𝘶𝘵 𝘴𝘦𝘦𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳𝘴 𝘴𝘶𝘤𝘤𝘦𝘦𝘥 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘐 𝘩𝘦𝘭𝘱𝘦𝘥 𝘤𝘳𝘦𝘢𝘵𝘦? 𝘛𝘩𝘢𝘵’𝘴 𝘸𝘩𝘢𝘵 𝘥𝘳𝘪𝘷𝘦𝘴 𝘮𝘦. ✨ 𝗣𝗿𝗼 𝘁𝗶𝗽: Tailor your pitch to the audience, too. For senior leaders, focus on outcomes. For networking, emphasize unique skills or passions.  Let’s practice, drop your introduction using this framework in the chat. ✍

Few months ago, I was on a flight and the person next to me asked, “what do you do for work?” The old me would’ve awkwardly engaged in small talk, such as thinking: what do I say? How do I say it? Is it even interesting? However, over the years I’ve discovered one of the best ways to engage is to make it relatable. Instead of saying I work for this company, with this title, and I do ABC, I learned the better structure is actually this: 🔵 Talk about the issues you solve 🔵 The solutions you offer 🔵 Name drop proof You can even use this formula, “You know how (state issue)? So what I do is (share solution). For example (give proof).” Personally, this is what I said: “You know how communicating clearly and confidently is one of the most important workplace skills, but so many people and teams struggle with it? I have a communication book coming out and I speak at conferences about developing leadership communication skills for business growth. It’s where I’m headed to now.” Suddenly, he had so many questions about the book and the work because he could relate. Next time you have to think about crafting a compelling introduction or talk about your work, follow this easy structure. How would you fill in the blank? Let me know below 👇🏻 #smartnotloud #book #communication #smalltalk #elevatorpitch

“Can you help me with an #elevatorpitch, Phil?” I got asked this last week – and then got told by the person who asked what they thought an elevator pitch was. And I mean literally – the 30 seconds speech they thought they should give if they found themselves in an elevator with someone they want to sell to. They wanted help to stop waffling and to tell their story. OK - a great elevator pitch has FOUR principles. 1️⃣ First principle – make me curious. Because you want me to want to speak with you again. Think about how you can do this. You can begin with a big bald fact, or tell me you have a unique solution to a problem you think I’ve got. I help founders fundraise, so I would try this opener with a founder: “There are over 20,000 angel investors in the UK (UKBAA) but still 90% of founders fail to raise. I mean totally fail…” (13 seconds) 2️⃣ Second principle – tell me how you solve a problem that’s important to me, but in a unique way. Tell me your unique value proposition. So, I would say: “I use the psychology of persuasion to help angels see you as the prize they’re looking for in the fundraising contest…” (12 seconds) 3️⃣ Third principle – be absolutely clear about who you help. Know who your ideal customer is. My next sentence would be: “I work with founders from pre-seed through to Series A…” (5 seconds) 4️⃣ Last principle – tell your prospect what the next step they should take is (like sign up, take a trial, meet up, etc.) Lastly I would finish with “If you’re raising, we should have a conversation that will help you become a winner. Can we do that?” (9 seconds). (Business cards or connect on LinkedIn or exchange numbers etc.) So, here’s what I’ve done. Here’s what I’ve demonstrated.   👉 Whole thing – under 40 seconds. 👉 No waffle. 👉 No elaborate story about me (yet). 👉 Straight to the problem. 👉 Interesting hook as part of my unique value proposition / why I’m different. 👉 Carefully chosen words – prize, contest, winner 👉 Clear outcome for customer - I’ve shown what success could look like. 👉 Clarity over who I work with. 👉 I’ve told you the next steps. 👉 Clear ask. This is what you have to polish. You’ll probably never be in an elevator but you’ll be at a networking event, or you’ll have an opportunity to introduce yourself or possibly someone else on a stage or platform and you can snatch 30-40 seconds. You have to be prepared. Be punchy. Be crisp. Get your message across. #mentor #coach

A typical elevator pitch explains the problem and how you solve it. But the pitch is too generic and can be full of jargons. So how do you still make an impact on the person you're talking to, without launching in a full essay of what you do? Here’s how I tackled this - I customised my elevator pitch. For every networking event that I went to, I assessed the person I was speaking to. And I then tailored my elevator pitch for that person. For example, if the person was a startup founder, I spoke about my personal experience with my 1st startup that led me to launch 26Tech. This helped them to relate to what I do and trust me to solve the same problem for them. If that person was a solopreneur, I spoke only about what we do for businesses like theirs. I was able to explain to them in simpler terms what we can do to help them grow. This ensured that the pitch conveyed the key points about my company, without overwhelming the other person with information. What do you do to make your networking more effective? #networking #elevatorpitch #buildingconnections P.S. This was a picture from a recent Aspire For Her networking event, where I was able to put my customised elevator pitch into practice 🙂

How I craft memorable elevator pitches —  I call the magic pitch potion. Here's my recipe. I used to wonder what I would say when someone asked me to introduce myself. How far back should I go? How personal should I make it? Is there anything I have to say? Is there anything I shouldn't say? Years ago, I was curious about MBAs. I wasn't sure if it was something I wanted to pursue or not. But I learned about a website: PersonalMBA dot com. A collection of books meant to cover MBA-related topics. I bought 5-10 of the books on that list. I read each one cover to cover. One of the books I read was "Getting Started In Consulting" by Alan Weiss. In his book, Weiss described things like writing proposals and networking. It had a few interesting tidbits I still use today. But the big idea was to be memorable. Simple enough. But how do I do that exactly? Early on, I learned that I can remember stories without even trying. I can remember stories better than lists of facts. I noticed when I tell people stories they remembered them. I found out our brains are wired for stories. That's when I realized I had to get good at telling a story: my story. That's when my framework for elevator pitches was born. I'm calling it The Magic Pitch Potion (because I'm a geek that loves fantasy role playing games): 1. Who or what inspired you to be you? 2. Why do you do the things you do? 3. How do you make an impact? 4. What are three examples? 5. Why this company? 6. Why this role? 7. Why now? I rarely got rejected during phone screens. I made it to final rounds more often than I could count because I had a memorable pitch. Lesson If you want to make a good first impression, don't win your intro. Prepare it. Rehearse it. It makes a big difference. Application Shoot for a 3-minute pitch — a little under or a little over is fine. Rehearse it in front of a mirror or record yourself. Rehearse with a friend. Ask them if it was easy to follow. -- #techjobs #jobseekers #newgrads #students #interviewpreparation

'Walk me through your resume.' 🎤 80% of interviews start here. Most people blow it in 30 seconds: I've coached 1,000+ job seekers through mock interviews.  The biggest mistake?  Turning this simple question into a career autobiography. Here's what happens: ❌ They start from college graduation ❌ List every job chronologically  ❌ Ramble for 5-7 minutes ❌ Lose the interviewer's attention ❌ Miss the chance to control the narrative ✅ HERE'S THE 90-SECOND FRAMEWORK THAT WINS: 1️⃣ THE HEADLINE (15 seconds): 'I'm a [role] with [X years] experience in [industry], specializing in [your superpower].' Example: 'I'm a marketing manager with 8 years in B2B SaaS, specializing in demand generation that drives pipeline.' 2️⃣ THE HIGHLIGHT REEL (45 seconds): 'In my current role at [Company], I [biggest achievement]. Before that at [Company], I [second biggest achievement]. Early in my career, I [foundation/credential].' Example: 'At Salesforce, I built a content strategy that generated $3M in qualified pipeline. Before that at HubSpot, I increased organic traffic 400% in 18 months. I started my career at Google in their rotational program.' 3️⃣ THE BRIDGE (30 seconds): 'That's why I'm excited about this role — I see an opportunity to apply my experience in [skill] to help [Company] with [specific challenge]. I'd love to tell you more about any of those areas.' Then STOP TALKING. 🤐 💡 WHY THIS WORKS: • Creates a clear narrative arc • Highlights only relevant wins • Shows you've researched their needs • Invites dialogue vs monologue • Demonstrates communication skills • Respects their time 📝 THE PREPARATION CHECKLIST: • Write your 90-second script • Practice until it's natural • Time yourself (seriously) • Record yourself on video • Get feedback from someone • Customize for each interview 🎯 ADVANCED TIPS: • Mirror the language from the job description • Reference their recent company news • Quantify at least 2 achievements • End with enthusiasm for THEIR company • Prepare for likely follow-up questions ⚠️ AVOID THESE PITFALLS: • Starting with 'I was born in...' • Explaining why you left each job • Including irrelevant early roles • Speaking in generic terms • Going chronological without purpose 🔥 THE MINDSET SHIFT: You're not reciting your resume. You're telling the story of why you're perfect for THIS role. Every word should support that narrative. Remember: They have your resume. They want to hear the story behind it. Make those 90 seconds count. Master every interview question with confidence → https://lnkd.in/eGbtuACr #InterviewTips #JobInterview #CareerAdvice #JobSearch #InterviewPrep #ResumeTips #CareerCoaching #JobSeekers #InterviewSkills #CareerSuccess 👍 To let me know you'll use this framework. ♻️ Reshare to help someone ace their next interview. 🔔 Follow me for more job search & resume tips.