Publicis Commerce Retail Media Report Card: Europe 1H 2026

Retail media in Europe has evolved in less than a decade from an experimental advertising channel into a core commercial lever embedded into joint business planning, distribution negotiations, and media transformation agendas for many brands. But keeping up with the constant changes and updates remains a challenge. That's where Publicis Commerce comes in. Produced as a collaborative effort between Publicis Media UK and Mars United Commerce, the latest edition of the Retail Media Report Card: Europe provides a valuable resource to help brands evaluate the landscape of potential retail media partners. Among the features of the 1H 2026 edition: 📝 Analysis of 21 retail media networks that span cross-European platforms and significant players in seven key markets: UK, France, Germany, Italy, Spain, Portugal, and Turkey. ⚖️ Evaluation of 104 capabilities across five key performance areas that are essential for effective planning, execution, and measurement. 🔁 Roundup of the key additions that networks made to their capabilities and offerings since the last Report Card in fall 2025. Download the report here: https://lnkd.in/eXfwthgc #RetailMediaReportCard #Europe #retailmedia

Retail media in Europe has evolved in less than a decade from an experimental advertising channel into a core commercial lever embedded into joint business planning, distribution negotiations, and media transformation agendas for many brands. But keeping up with the constant changes and updates remains a challenge. That's where Publicis Commerce comes in. Produced as a collaborative effort between Publicis Media UK and Mars United Commerce, the latest edition of the Retail Media Report Card: Europe provides a valuable resource to help brands evaluate the landscape of potential retail media partners. Among the features of the 1H 2026 edition: 📝 Analysis of 21 retail media networks that span cross-European platforms and significant players in seven key markets: UK, France, Germany, Italy, Spain, Portugal, and Turkey. ⚖️ Evaluation of 104 capabilities across five key performance areas that are essential for effective planning, execution, and measurement. 🔁 Roundup of the key additions that networks made to their capabilities and offerings since the last Report Card in fall 2025. Download the report here: https://lnkd.in/eXfwthgc #RetailMediaReportCard #Europe #retailmedia

Retail media ad spending in Europe is projected to continue growing more than 20% annually to reach €31 billion by 2028, according to IAB Europe. As their investments scale, brand advertisers need guidance in answering three critical questions: where can retail media strengthen core retailer relationships, where can it deliver a measurable incremental return, and where does the spend need tighter control? Mars United is here to help answer those questions. This latest edition of the Retail Media Report Card: Europe, produced in collaboration with Publicis Media UK, is a valuable tool for helping brands build an effective, business-driving investment strategy. The 1H 2026 edition includes: 📝 Analysis of 21 retail media networks that span cross-European platforms and significant players in seven key markets: UK, France, Germany, Italy, Spain, Portugal, and Turkey. ⚖️ Evaluation of 104 capabilities across five key performance areas that are essential for effective planning, execution, and measurement. 🔁 Overview of the key additions these networks made to their capabilities and offerings since the last Report Card in fall 2025. Download the report here: https://lnkd.in/eXfwthgc #RetailMediaReportCard #retailmedia #Europe

Retail media ad spending in Europe is projected to continue growing more than 20% annually to reach €31 billion by 2028, according to IAB Europe. As their investments scale, brand advertisers need guidance in answering three critical questions: where can retail media strengthen core retailer relationships, where can it deliver a measurable incremental return, and where does the spend need tighter control? Mars United is here to help answer those questions. This latest edition of the Retail Media Report Card: Europe, produced in collaboration with Publicis Media UK, is a valuable tool for helping brands build an effective, business-driving investment strategy. The 1H 2026 edition includes: 📝 Analysis of 21 retail media networks that span cross-European platforms and significant players in seven key markets: UK, France, Germany, Italy, Spain, Portugal, and Turkey. ⚖️ Evaluation of 104 capabilities across five key performance areas that are essential for effective planning, execution, and measurement. 🔁 Overview of the key additions these networks made to their capabilities and offerings since the last Report Card in fall 2025. Download the report here: https://lnkd.in/eXfwthgc #RetailMediaReportCard #retailmedia #Europe

Today’s coverage for The Future of Retail Media Week, brings together perspectives from across the industry on how retail media is evolving.   From the increasing focus on sales velocity and performance metrics, to the trends expected to shape FMCG and CPG marketing in the years ahead. It also explores the role of independent planning in an increasingly complex media landscape, and whether smaller players can continue to compete as the sector matures.   Featuring insights from leaders at {Capture}, SMG, Epsilon, T&P, dentsu UK&I and Project5 Media, the discussion reflects the broader changes taking place across advertising, commerce and retail media.   But one idea continues to percolate throughout: retail media is changing rapidly, and the industry is being pushed to keep pace from measurement and planning to strategy and execution.   Read the full articles here: https://lnkd.in/e_uES9T7 Victoria Peopall Neilson Hall Helen Johnson Sam Drake #retailmedia #mediaindustry #marketing