Morrisons Media Group

Our very first Retail Media X Awards, and what a night! We were absolutely delighted to be shortlisted for "Retail Media Technology Solution of the Year" for More360 - our innovative first-party data solution in partnership with Morrisons and SMG. More360 allows for audience, budget and strategy optimisations to drive performance, all supported by MoreViu, which provides previous-day sales data, refreshed daily at 9 am, Providing a real step-change in accessibility, transparency and speed, we're so excited to bring More360 to our clients and help deliver even more effective campaigns A big thanks to Retail Media X for this incredible recognition and congratulations again to all the nominees and winners 🎊 Kate Hopkinson, Josh Baines, Katie Jackson, Matt McLellan, Steve Newbould, Rebecca Di Cello, Callen Johnson, Megan Cardoe, Ahmad Majidi, Kajal Mistry, Holly Gibson, Andy Campbell, RetailX Events

The Morrisons Clean Event is now live across our household category 🫧 From car park banners through to front-of-store takeovers and seasonal aisle features, we’ve brought together a range of in-store activations to create strong visibility throughout the customer journey. Within the seasonal aisle, we’ve introduced hanging discs, aisle headers and floor stickers to help bring the campaign to life at shelf. All of this is supported by an omnichannel approach, with online and social media activity working alongside store execution to elevate the campaign. A big thank you to our suppliers for bringing this to life! Isabel Thompson Ayo-oluwa Wale-Olabiyi MSc. Emma Pearson Harriet Smith Charlotte Halifax Lottie Cheesman-Marriner Harriet Child Bethany Canning

A brilliant evening for an even better cause. 🌟 Morrisons Big Night Out brought together colleagues, partners and suppliers to support Morrisons’ charity partners - raising an incredible £1.2 million on the night. We were proud to be part of the event and to contribute by auctioning a Morrisons Media Group package, giving brands the opportunity to activate across our retail media network while supporting such an important cause. Congratulations to Dr. Beckmann Group for securing the winning bid, and a huge thank you to everyone involved in making the evening such a success. Katie Jackson Emily Victoria Hart David Townend Josh Baines Ailsa Jackland-Burrows Damien McCaul Steve Newbould Daniel Bentley Rosie Houston

🎊 Retail Media X Awards finalist! 🎊 We're thrilled to see our First-Party Data Proposition, More360, shortlisted in the Retail Media Technology Solution of the Year category. This is a real testament to the collaboration and hard work from across the teams at Morrisons, Morrisons Media Group and SMG. With the launch of MoreViu providing previous-day sales data, refreshed daily at 9 am, More360 allows for audience, budget and strategy optimisations to drive performance. This level of accessibility, transparency, and speed represents a step-change in UK retail media, and we're so glad to see this recognised by the judging panel. A huge well done to the team behind this, and congratulations to all the other nominees 🏆 Kate Hopkinson, Josh Baines, Katie Jackson, Matt McLellan, Steve Newbould, Rebecca Di Cello, Callen Johnson, Megan Cardoe, Ahmad Majidi, Kajal Mistry, Holly Gibson, Andy Campbell, RetailX Events

Our first digital 6-sheet campaigns are now live in Morrisons 📺 We've launched our first campaigns as part of the roll out. Digital 6-sheets allow brands to show up in high-footfall locations with dynamic, eye-catching creative that can adapt to key trading moments. This new format gives brands the opportunity to respond more quickly to seasonal peaks, promotional activity and shopper behaviour, ensuring campaigns are always relevant, visible and impactful as customers enter the store. It’s an exciting step forward as we continue to evolve our media estate and create more connected opportunities for our partners. If you’re interested in learning more, get in touch with your MMG contact to secure your bookings. Jenna Martin Declan Haveron Katie Hobson Ahmad Majidi Rebecca Di Cello Josh Baines

Taking time to reflect, reset and refocus. 💚💛 This week, the MMG team came together for our Q1 offsite, a valuable moment to step back from the day-to-day and look at the bigger picture. We spent time reflecting on what we’ve achieved so far this year, celebrating key successes and the progress we’ve made together as a team. Just as importantly, we looked ahead, aligning on our priorities, ambitions and the opportunities that will shape the rest of the year. Moments like these are key to building a connected, focused and forward-thinking team. A strong start to the year, and some exciting things to come 👀

Now live in Morrisons: KitKat x F1 🏁🍫 To celebrate KitKat becoming the official chocolate bar of Formula 1, we partnered with Nestlé to deliver a high-impact, connected campaign giving shoppers the chance to win VIP Grand Prix tickets to Monaco and race tickets to Silverstone. The activation was brought to life across in-store displays, online placements and email, creating standout from the moment shoppers enter the store through to the fixture within both Confectionery and Biscuits. Bringing the same brand to life across multiple categories is not something often executed at this scale, and it’s a great example of how joining activity across different areas of the store can create one cohesive, holistic campaign for shoppers. By connecting multiple touchpoints, we ensured strong visibility, engagement and excitement around the partnership. An exciting example of how sport, culture and retail media can come together to create campaigns that capture attention and drive participation. Declan Haveron, Lewis Briggs, Jeremy Whitehead, Beth Smith, Jessica Hernandez, Emma Pearson, Helen Bailor, Nestlé, SMG, Morrisons

Celebrating the women who shape Morrisons Media Group. This International Women’s Day, we’re proud to spotlight the voices, perspectives and leadership of the brilliant women across MMG. From strategy and insight to activation and innovation, the strength of our business comes from the talent, ambition and collaboration of the people behind it. Today, we’re sharing quotes from women across our team reflecting on their experiences, the impact they’re making and what drives them forward. Progress is built through everyday actions, shared support and creating space for different perspectives to thrive. We’re committed to continuing that journey. Here’s to the women of MMG, and to building a future shaped by confidence, opportunity and bold thinking. Jenna Martin, Jade Parker, Jessica Fakoya, Natalie Gubas, Emily Cheung #IWD #InternationalWomensDay

Retail media is evolving, and 2026 will reward brands that think in connected systems rather than isolated channels. While economic growth slowed across the UK and US at the end of 2025, retail media investment continued to accelerate. In uncertain markets, advertisers prioritise accountability, measurement and environments that influence real purchase decisions 📊. For Morrisons Media Group, that means strengthening the moments that matter most, particularly in store, where the majority of purchasing decisions are still made. That is why we are rolling out digital 6-sheets across Morrisons⚡. This new format introduces a more flexible and reactive layer to our media estate, allowing brands to respond to seasonal demand, promotional shifts and key trading moments with greater speed and relevance. It is not about chasing the next trend. It is about building smarter, more responsive retail media environments, powered by real shopper behaviour and designed to deliver measurable commercial impact. Retail media is entering its next phase. For brands activating at Morrisons, the opportunity is simple. Show up where decisions happen, and do it with precision. Get in touch with your MMG contact to book. David Townend Katie Jackson Ailsa Jackland-Burrows Daniel Bentley Josh Baines

This half-term we are supporting Kellogg’s in amplifying its Free Breakfast initiative, available in Morrisons Café during every school holiday. 🥣 Using a combination of café wobblers and a high-impact car park banner, the campaign was designed to maximise visibility at key shopper touchpoints, ensuring families were aware of the initiative before and during their visit. By placing media both externally and at the point of decision, we helped drive awareness of an initiative that delivers real community value. Another example of retail media supporting both brand objectives and creating meaningful customer impact. 🤝 Olivia Davidson, Rory Anderson, Lewis Briggs, Jade Parker | Matt Khan, Alec Woolner, Maisie Fretwell, Lucy Johnson (nee Ibeson), April Otley