ABC UK

Knowing your decision is supported by validated data is essential to confident trading. Our buyer research shows how agencies depend on independently audited data to determine buying and planning. The full results from our latest Media Buyer Research can be discovered via the link in comments 👇 #trustinmedia #abcbbuyerresearch

As investment in retail media grows, so do the questions around consistency, transparency and trust. We spoke with Olivia McCullagh at IAB UK about: • Why Retail Media is now part of the Gold Standard • The role of independent auditing • What advertisers and agencies need from Retail Media Networks next • How shared standards will help the market scale An important conversation for anyone working across retail media, measurement or digital advertising. Full interview below 👇 #trustinmedia #retailmedia #iabuk

We’re proud to partner with RetailX Events MediaX Europe! On the 14th May, join over 800 industry leaders at The Commerce Media Festival 2026 and be part of the conversation shaping the future in this exciting sector. Secure your pass today 👉 https://lnkd.in/e-btvPcm

Don’t get an audit. Unless you want: • Buyers to trust your numbers • Deals to move faster • Proof behind your claims An audit isn’t about compliance. It’s about credibility. 👉 Link in comments #trustinmedia

Retail Media standards are expanding into Commerce Media - and that matters for measurement. IAB Europe’s latest update (Version 2) isn’t about renaming Retail Media. It’s about bringing a wider group of companies into scope, including marketplaces, quick commerce platforms and hybrid models. That creates a bigger, more complex ecosystem. And with that comes a familiar challenge: 👉 how do you measure performance consistently across it? The updated standards are designed to address exactly that, with clearer definitions, improved comparability, and more structured measurement. In Kathryn Hodgkinson’s latest piece, she explains: • What’s changed in Version 2 • Why it matters commercially • What networks should be doing ahead of July 2026 If you’re working across retail or commerce-driven media, this is worth understanding. 👇 Take a look https://lnkd.in/eXa-fpxa #CommerceMedia #RetailMedia #Measurement #AdTech #Transparency

Our latest buyer research shows how agencies make decisions and why independently audited data gives publishers a commercial advantage. Swipe to find out how our data supports media investments and the full results from our latest Media Buyer Research can be discovered via the link in comments 👇 #trustinmedia #abcbbuyerresearch

From cost to relevance to membership, there are plenty of misconceptions about ABC. We’re here to set the record straight. Swipe through to uncover the facts behind the myths. Which myth surprised you the most? #trustinmedia

ICYMI – Our Andy Flint joined IAB Europe along with other guests to discuss IAB Europe’s Retail Media Certification Programme. He explained the audit process, how to overcome certification challenges and what you can do to prepare. Catch the full webinar here - https://lnkd.in/eqdSMnv5

Our latest ABC Business Media Report is now live 📊 In a landscape that’s constantly evolving, trusted, comparable data has never mattered more. This year’s report captures the scale, strength and diversity of UK business media, with insights from 79 titles across 22 sectors. 🔹16.8 million copies distributed in 2025 🔹 Updated standards reflecting modern print + digital delivery 🔹 Independent, audited data to support confident investment decisions For media buyers and publishers alike, it’s a clear reminder: transparency builds trust — and trust drives better outcomes. Explore the full report and what it means for the market 👇 https://lnkd.in/eKXAcS3Y #BusinessMedia #Data #Trust #Publishing

Our latest Media Buyer Research results are in and the message is clear, independently audited data strengthens partnerships. Swipe through to see what else our research uncovered and find our full results via the link in comments 👇 #trustinmedia #abcbuyerresearch