We’re not done yet. 🏆 The 18th Annual Shorty Awards recognized two more pieces of Razorfish work: 🥇 Gold Honoree | HBO Max: The Re-Rebrand in Content & Media / Meme, GIF & Emoji 🥉 Bronze Honoree | Ram Trucks: Smells Powerful in Industry / Auto The industry continues to take notice. Congratulations to everyone who helped make this work what it was. See the work 🎉 The Re-Rebrand: https://lnkd.in/egNYjGhp Ram Truck Smells Powerful: https://lnkd.in/eXs9EAGR #WeAreRazorfish #ShortyAwards #ShortyHonoree
Razorfish
Advertising Services
New York, NY 219,988 followers
We help brands and businesses grow by creating unforgettable experiences that connect and enrich people's lives.
About us
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.
- Website
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http://www.razorfish.com
External link for Razorfish
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
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Primary
Get directions
375 W. Hudson
New York, NY, US
Employees at Razorfish
Updates
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Your operating model is either building your brand or working against it. Most marketing organizations are more disconnected than they realize. Customers feel the seams even when they can’t name them. Data siloed from creative. Media planned separately from experience. The brands pulling ahead are built differently. It starts with the operating model. Our latest breaks it down → https://lnkd.in/ebgFZczA
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Google mediates the internet, Barnes & Noble, Inc. tests AI books, and more
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Razorfish reposted this
The qualities that make someone a great leader often can’t be measured on paper. In the FQ Lounge @ Possible, Luz Tejada, EVP, Group Managing Director at Razorfish, shared the importance of the human skills behind strong leadership: the ability to build trust, bring people together, and turn ideas into action.
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Dove's Why 2K Podcast took on something the industry rarely touches honestly — the body image baggage millennial women still carry from the Y2K era. Real conversations. Real reflection. Real impact. The 18th Annual Shorty Awards recognized that work in the Podcast / Health & Wellness category. And we're proud to have been Dove's partner on this one. 🏆🎙️ Congratulations to everyone who brought this to life. See the work → https://lnkd.in/eaYMDmVB #Wearerazorfish #ShortyAwards
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65% of marketers believe their customers stay because they love their brand. Fewer than one in six banking customers agree. That's not a rounding error. That's a strategic blind spot and it's costing financial services brands more than they realize. Razorfish GVP of Strategy David Poole is breaking down what our latest loyalty research actually shows, what's really keeping customers in place, and where the real opportunity to build something lasting actually lives. When: Thursday, May 21st @ 12:00pm EST Where: Zoom Webinar RSVP → https://lnkd.in/g8nKM3SP
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The office looked a little different on April 23rd. We welcomed the next generation of marketers - and maybe a few future CEOs - to our offices across New York, Chicago, Detroit, Atlanta, Miami, and Seattle for Bring Your Kids to Work Day. They explored the office, tackled their very own “Cool Kid Brief,” and spent the day trying to figure out what exactly their parents do all day. Spoiler: the explanations were incredible. The energy they brought? We could all use more of it. Safe to say the future of marketing is in good hands. 🙌 #BringYourKidsToWorkDay #WeAreRazorfish 💜
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Razorfish reposted this
From AI-powered to AI-centered: Moving beyond one-off use cases At a recent roundtable, Cecilia Garzella, data editor at Campaign US, sat down with brand, agency and media leaders to explore the pivot from using AI-powered tools for one-off tasks to building an AI-centered organization. Read the full feature with Razorfish: https://lnkd.in/eB6WUp-C #partnercontent
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Turns out you can relaunch an iconic brand and make the internet laugh at the same time. The One Show agreed. HBO Max and Razorfish are proud to have won a Bronze Pencil for The Re-Rebrand: Bringing Back HBO Max — recognized in Social Media / Craft: Use of Humor. Proud of everyone who made this campaign what it was! See the work → https://lnkd.in/epmYpvWG #OneShow #TheOneClubforCreativity #WeAreRazorfish