Morato Group

Two inspiring days at #PLMA2026 come to an end. Thank you to everyone who visited #MoratoGorup and shared ideas, insights and new perspectives on the future of bakery with us. We leave Amsterdam with new connections, valuable conversations and fresh inspiration to keep shaping what’s next for bakery. #AllTheGoodnessOfBakery Giorgio Pineschi | Eleonora Vannucci | Carlos García Pérez | Francesco Nanei | Martina Memoli | Eleonora Marchetti | Alioscia Marzachi | Anna Barbagiovanni

Explore the future of bakery with us at #PLMA2026, Amsterdam 19-20 May. 📍 Hall 6 – Stand 6.C19 From sweet to savory, including gluten free solutions, we bring a comprehensive bakery offering inspired by the values shaping tomorrow’s consumer choices: balance, inclusion, trust, enjoyment and flow.   #MoratoGroup #AllTheGoodnessOfBakery 

What’s next for bakery? Bread is so much more than just a food. It’s one of the most everyday things we share, and it reflects how people, their tastes, their needs and the way they experience food evolve over time. This week at TUTTOFOOD Milano 2026 we explored the future of bakery through our brands #Morato, #Roberto, #NutriFree, #MassimoZero and #Rusticana, with new rituals, a focus on inclusion and flavour and a desire to experiment. The bakery we envisage is increasingly open to everyone, always in step with the times and the perfect fit for any moment of the day, evolving with people and their lifestyles. Thanks to everyone who stopped by to see us, thanks for sharing your ideas, experiences and inspiration, thanks for taking the time to taste our vision of the future of bakery. People are what gives meaning to everything we do. #MoratoGroup #AllTheGoodnessOfBakery

What’s next for authenticity? Looking to the future means being aware of what ties us to our roots. Authentic flavours, traditional ingredients, moments that were meant for us to be together, genuinely. The pinsas made by our brands #Rusticana and #Roberto take us back to the authentic flavours of Italian tradition, to the taste of a bakery culture centred on togetherness, simplicity and the joys of being with the people we love.   Being authentic as we move into the future means finding new value in what we’ve always stood for. #MoratoGroup #AllTheGoodnessOfBakery

What’s next for inclusion? Inclusion means choice without compromise, flavour for everyone and experiences that combine quality and well-being. Today at #TuttoFood2026 we shared this vision through our #Profree flours and mixes, a range of products that goes beyond “free-from” to celebrate new notions of creativity and indulgence. An inclusive breakfast with products that are gluten-free, without lactose and with vegan options can be the perfect space for experimentation, discovery and quality, where every detail enhances flavour without compromise. Today we paired the viennoiserie delights of pastry chef Luciano Capuano with the creations of Matteo Beluffi, latte artist and coffee expert, for an experience that blended technique and innovation with the joy of shared moments. The future of inclusion means creating products and experiences that let everyone at the table know they belong. #MoratoGroup #AllTheGoodnessOfBakery

What’s next for breakfast? Breakfast is changing. It’s more dynamic and in tune with the flow of our contemporary lives. It’s a fluid moment that we reinvent every day with the latest trends. Today at #TuttoFood2026 we put a new spin on breakfast. We call it #MoratoSocialBreadfast. American Sandwich, American Bagel and our newest Nuvolatte Brioche were the stars of a special experience designed for anyone who loves to explore and experiment, even at breakfast. Our guide was francesco sanapo, coffee expert and founder of Ditta Artigianale, whose creations sparked a conversation at the intersection of bakery and contemporary coffee culture. Because the future of breakfast is about breaking rules to invent new rituals, new pairings and new ways of being together. #MoratoGroup #AllTheGoodnessOfBakery

What’s Next for Experiences? Some encounters change the way we experience flavour. It’s what happens when the old mingles with the new, when tradition and experimentation mix and authentic tastes are translated into new languages, turning a moment of togetherness into a revelatory experience. This is what we celebrated today at the #MoratoGroup stand on the first day of #TUTTOFOOD2026. With #Roberto’s new Gran Piada line we put our idea of Italianness into the creative hands of Mattia Pastori, mixologist and founder of Nonsolococktails. Food and mixology fell into a conversation that led to new pairings of taste, for balanced, yet explosive flavour. While the bakery of the future is about products, it’s also very much about the experiences that create connections, emotions and new shared rituals. #MoratoGroup #AllTheGoodnessOfBakery

At TUTTOFOOD Milano, we bring our vision of the #futureofbakery to life through a series of experiences designed to explore evolving consumer habits, new consumption moments, and emerging food cultures. We look forward to welcoming you at #Hall8 – #StandE23. MAY 11 — 4:30 PM #What’sNextforExperience? A flavour mash-up journey with the Gran Piada #Roberto, together with Mattia Pastori, where food and mixology meet. MAY 12 — 9:30 AM #What’sNextforBreakfast? “Morning is the new night” comes alive with #Morato #SocialBreadfast, alongside francesco sanapo, reimagining the first moment of the day. MAY 13 — 9:30 AM #What’sNextforInclusion? With #Profree by #NutrifreeProfessional, Luciano Capuano and Matteo Beluffi explore how #freefrom evolves into an experience that is both premium and inclusive. MAY 13 — 4:30 PM #What’sNextforAuthenticity? Pinsa #Rusticana & #Roberto celebrates a return to origins and the value of authentic #Italiantaste. Four perspectives, one vision: shaping what’s next in bakery. Stay tuned. #MoratoGroup #AllTheGoodnessOfBakery

What’s Next? Explore the future of bakery with us at TUTTOFOOD Milano, 11th–14th May. 📍 Hall 8 – Stand E23 We will present our interpretation of where bread is going — built in dialogue with market signals and grounded in consumer insight. Five words capture what consumers are asking for — and how we choose to respond: Balance, Inclusion, Trust, Enjoyment, Flow. Through "The Living Bread Manifesto", Camilla Falsini brings this vision to life in her distinctive style: a visual narrative that shapes a bakery of the future — more balanced, inclusive, authentic, and seamlessly integrated into everyday life. Stay tuned. #MoratoGroup #AllTheGoodnessOfBakery

More than just a protected environment, a safe workplace is a space where everyone feels secure, heard, and free to be themselves. It’s a place where “safety” means not only preventing risks, but also taking care of body, mind, and overall well-being. This is the vision behind #TogetherWeCare, a week-long initiative held from April 20 to 28 at #MoratoGroup, dedicated to the health, safety, and well-being of our people. During the week: • We explored the topic of #addictions with Dr. Clarissa Butti, PhD and Fondazione Umberto Veronesi ETS, deepening our understanding of the biological mechanisms involved and the risks linked to smoking, vaping, and alcohol. A valuable opportunity to turn knowledge into awareness and prevention. • We then focused on #mentalhealth with Unobravo. Dr. Federico Cuddretto guided us through the interpersonal dimensions of stress, helping us better understand balance and the challenges we face in everyday relationships. A dedicated space was also created for employees to share, be heard, and learn more about available counselling services. Our commitment extends beyond Italy, involving our international teams through training and awareness initiatives on health, safety, and well-being. Together, we took a moment to pause, reflect, and reconnect with what truly matters: feeling well. #AllTheGoodnessOfBakery #WorlDayforSafetyandHealthatWork