What’s next for bakery? Bread is so much more than just a food. It’s one of the most everyday things we share, and it reflects how people, their tastes, their needs and the way they experience food evolve over time. This week at TUTTOFOOD Milano 2026 we explored the future of bakery through our brands #Morato, #Roberto, #NutriFree, #MassimoZero and #Rusticana, with new rituals, a focus on inclusion and flavour and a desire to experiment. The bakery we envisage is increasingly open to everyone, always in step with the times and the perfect fit for any moment of the day, evolving with people and their lifestyles. Thanks to everyone who stopped by to see us, thanks for sharing your ideas, experiences and inspiration, thanks for taking the time to taste our vision of the future of bakery. People are what gives meaning to everything we do. #MoratoGroup #AllTheGoodnessOfBakery