Communication Strategies For Sales

Stop inviting clients to shop your offer around. Big branding client. Discovery call. They're excited. Then I show them 3 options. Not one. Three. "Why would you give us choices?" they ask. "Doesn't that complicate things?" Actually, it simplifies everything. Here's what 30 years of running two 7-figure businesses taught me about options: • Option 1: DIY (10% price) Digital course. Templates. Self-paced. For those who aren't ready to invest yet. Infinitely scalable. Zero touch from you. They get value. You get a customer. • Option 2: DWY - Done With You (x price) Finite deliverables. Some customization. You do the work together. Sweet spot for most buyers. • Option 3: DFY - Done For You (10x price) White glove. Bespoke. Custom everything. Training, coaching, custom software if needed. You handle it all. They write the check. The magic isn't in the options. It's in what happens next. When you present one option, they think: "Should I buy this or not?" Binary decision. Easy to say no. When you present three options, they think: "Which one should I buy?" The conversation shifts from IF to WHICH. Psychology 101: People hate missing out more than they love getting a deal. Give them one option? They'll shop around. Give them three? They'll shop your menu. Your 10% option captures future buyers. Your 10x option makes your middle option look reasonable. Your middle option? That's where 80% of sales happen. Price anchoring and why it works. But here's what most people miss: Each option must solve the same problem. Just at different levels of involvement. Not different services. Different depths of the same service. What three options could you offer today? Have you tried options in your offer? What happened? Drop a comment below and share your story. Small Business Builders #pricingstrategy #salesstrategy #businessgrowth

The disconnect between sales managers and reps in 2025 is wild. Manager: "Just pick up the phone!" Rep: *sends 47 emails, 12 texts, 3 LinkedIn messages, and a carrier pigeon* Sound familiar? 😅 After 20+ years in sales, I've watched this communication gap grow wider every year. But here's what both sides are missing: It's not about choosing ONE channel. It's about understanding WHICH channel works WHEN. The most successful reps I've seen? They've cracked the code: **First 24 hours:** • Email → Sets professional tone • LinkedIn → Shows you've done homework • Text → Only if they've given permission **Days 2-5:** • Phone call → NOW it's time (they know who you are) • Voice note → Personal touch that stands out • Video message → Shows real effort **The truth?** Your manager's right - calls DO convert better. You're also right - cold calling blind is dead. The magic happens when you warm them up FIRST. Think of it like dating: You wouldn't propose on the first date. So why are we calling strangers without context? **My top 3 strategies that actually work:** 1. The "Permission Play" End every email with: "Would a quick call tomorrow at 2pm work to discuss?" (They expect it now = higher answer rate) 2. The "Multi-Touch Warm-Up" Email → LinkedIn view → Call within 48 hours (They recognize your name = 3x more likely to answer) 3. The "Context Creator" Reference their LinkedIn post before calling "Saw your post about X, had a thought..." (You're not a stranger = conversation not pitch) Here's the brutal truth: Managers: Your reps aren't lazy. They're adapting to how buyers ACTUALLY buy in 2025. Reps: Your manager isn't wrong. The phone still closes more deals than any other channel. Bridge the gap. Use both. Win more. What's your take - Team Phone or Team Omnichannel? P.S I'm running a FREE 6-week LinkedIn Social Selling Bootcamp starting Monday 15th Sept, grab a free spot here https://lnkd.in/eVmxsMbM

If you’re an AE and still sending “Recap Emails” after discovery calls, let me save you 12 months of frustration: You're making a mistake. You are confusing the buyer. You’re flooding them with everything you heard—but not what they need to do next. It feels helpful. It feels “consultative.” But in reality, it kills momentum. Here’s what I teach my AEs instead: Only one thing matters between first meeting and proposal: Progress. Forget the fluff. The notes. The recap. The follow-up should be this simple: “Great meeting with your team. Looks like there’s strong potential to help. As a next step, we’ll need to do a deeper dive into your environment so we can show you a tailored demo and proposal with implementation details and costs. Let’s schedule that session—it should take about an hour. After that, we’ll be ready to deliver a proposal.” That’s it. No persuasion. No selling. Just forward motion. Why does this work? Because: Buyers don’t read your bullet-pointed essays. They don’t remember action items buried in paragraphs. They don’t need more “convincing” before the demo. They need clarity. Ownership. Urgency. And when you stop treating every meeting like a closing opportunity, you’ll finally start getting to the point that matters: Proposal on the table.

After creating hundreds of thousands of presentations, Nancy Duarte discovered a framework in 2010 that changed her life. She mapped it over Martin Luther King's "I Have a Dream" speech and Steve Jobs introducing the iPhone. Both aligned perfectly. She cried in her office - the pattern she'd been desperate to find was real. See, most founder pitches fail the same way. You stack all the customer pain points at the start, then demo your product at the end. By the time you reach your solution, people have already decided if they're interested. They tuned out at slide 8. Duarte's Sparkline does the opposite. You alternate between “what is” and “what could be” throughout the entire pitch. Pain, solution. Pain, solution. The pattern works because contrast commands attention and open loops create psychological discomfort. The brain needs recurring tension to stay engaged: - MLK toggled between injustice now and "I have a dream" repeatedly. - Jobs contrasted clunky smartphone limitations with iPhone capabilities throughout the 80-minute presentation. - JFK alternated between the US’s space limitations and “we choose to go to the Moon in this decade.” Each toggle made staying in the current state unbearable. The execution: 1. Make your customer the hero by using their exact words Interview five target customers or investors before you build slides. When they describe frustrations, use their language verbatim. This proves you understand their reality before pitching your solution. 2. Paint “what could be” with sensory detail Not better accommodations. Instead: a family arrives in Paris, their Airbnb host left fresh croissants and a handwritten neighborhood guide on the kitchen table. They feel like locals, not tourists. Concrete outcomes stick. Abstract benefits are forgotten. 3. Alternative problem/solution throughout - never batch Pain 1, solution 1, pain 2, solution 2, pain 3, solution 3. Never group all problems then all features. Batching lets investors and customers mentally check out before you finish. 4. End with an immediate next step (24-48 hours) For investors: “By Friday, confirm the partner meeting date and three references you want to call.” For customers: “By tomorrow, send three use cases and I'll record a custom demo by Wednesday.” Make the decision immediate and concrete. Watch for these signals mid-pitch: You're losing them when investors lean back, check phones, or pivot to questions about your burn rate and competition. You're winning when customers interrupt to describe their specific use case, ask about implementation timeline, or want to loop in their team immediately. When every startup in your category has similar features, the pitch that creates unbearable tension wins the round, the sale, and the talent.

"I'll just wing it. I'm good on my feet." A Managing Director said this before walking into a $50M budget approval meeting. He walked out empty-handed. After 25+ years watching high potential executives crash and burn in "the room where it happens," I've learned something most people miss: 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗸 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘄𝗮𝗹𝗸 𝗶𝗻 𝘁𝗵𝗮𝘁 𝗿𝗼𝗼𝗺. Influence isn't about charm. It's about preparation. Here's an approach you can put into practice today to immediately up your influencing impact. 𝗧𝗵𝗲 𝗔𝗱𝘃𝗮𝗻𝗰𝗲 𝗪𝗼𝗿𝗸 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: 𝟭. 𝗠𝗮𝗽 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 (𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝘁𝗵𝗲 𝗢𝗿𝗴 𝗖𝗵𝗮𝗿𝘁) • Who really makes the decision? (Hint: Not always who you think) • What keeps them up at night? • Who do they trust for input? One client discovered the "junior" person in the room was the CEO's former chief of staff. Guess whose opinion mattered most? 𝟮. 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗖𝗼𝗮𝗹𝗶𝘁𝗶𝗼𝗻 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗜𝘁 The worst time to make allies? When you need them. Smart executives plant seeds months before the harvest: • Coffee with the skeptics • Informal temperature checks • Strategic information sharing By the time you're pitching, you already know who's with you. 𝟯. 𝗞𝗻𝗼𝘄 𝗧𝗵𝗲𝗶𝗿 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝗬𝗼𝘂𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 Match your message to their metrics: • Revenue-focused? Show growth • Cost-conscious? Show savings • Risk-averse? Show mitigation Same idea. Different frame. Completely different outcome. 𝟰. 𝗣𝗿𝗲-𝗦𝗲𝗹𝗹 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 The meeting isn't where you sell. It's where you confirm. If you're introducing new information in the room, you've already lost. The best executives I know follow this rule: 𝗡𝗼 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲𝘀 𝗶𝗻 𝗯𝗶𝗴 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀. 𝗘𝘃𝗲𝗿. That person who always seems to "get lucky" with approvals? They're not lucky. They're doing 10x the advance work you are. While you're perfecting your slides, they're having strategic hallway conversations. While you're rehearsing your pitch, they're addressing objections before they're raised. 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲: Your ability to influence has very little to do with your charisma in the moment. It has everything to do with the relationships you've built, the intelligence you've gathered, and the groundwork you've laid. Stop counting on spontaneous charm. Start investing in strategic preparation. Because in the C-suite, there are no successful surprise attacks. 🎯 When was the last time you walked into a crucial conversation truly prepared—not just with data, but with deep insight into every person in that room? Be honest. Your next promotion might depend on it. ------------ ♻️ Share with someone who needs to stop winging it and start winning it ➕ Follow Courtney Intersimone for more truth about what really drives executive success

A prospect tells you: "We’re also looking at [Competitor]." Most reps make one of two mistakes: - They panic and start discounting before the customer even asks. - They attack the competitor, thinking that will win trust. The best reps? They guide the conversation...without badmouthing or getting defensive. Here’s how we teach folks to do it at Sales Assembly: 1) Find the gap. Instead of “We’re better because…” ask: “What made you start looking in the first place? What’s missing today?” This gets them to focus on their pain, not a feature battle. 2) Understand their criteria. Instead of “Why are you considering them?” ask: “What’s most important to you in a solution?” You want them defining success in your playing field. 3) Focus on fit, not features. Instead of “We’re better at X,” ask: “What’s been standing out to you in each option so far?” If they highlight something critical you do better, that’s your opening. 4) Help them think ahead. Instead of “They don’t do [X] like we do,” say: “A lot of teams in your space have prioritized [X] because it impacts [Y]. How are you thinking about that?” This frames the conversation around outcomes - not a feature war. 5) Guide the decision process. Instead of “Who’s your front-runner?” ask: “What’s your process for narrowing down options?” If they don’t have a clear decision path, they’re likely to stall. 6) Make the decision feel easy. Instead of “How can we win this deal?” ask: “If you had to make a decision today, what would give you confidence?” This surfaces final concerns...so you can remove them. The goal isn’t to beat competitors. It’s to help buyers feel confident that choosing you is the right move.

Your Competitor Isn’t Another Sales Organization In modern B2B sales, your biggest competitor isn’t a rival company. It’s your client’s fear of being wrong. Most decision-makers aren’t comparing your solution to someone else’s. They’re comparing action versus inaction. The risk of change feels greater than the pain of staying the same. Deals die quietly — not because your product failed, but because buyers lack the certainty to sign. Sales leaders often misread this. They push for more follow-ups, bigger pipelines, and better decks. But none of that fixes the real problem: your buyer doesn’t feel safe making a decision to change. Here’s how to fix it: 1️⃣ Lead with Insight — Start with a non-obvious idea that reframes the buyer’s world. 2️⃣ Reframe the Risk — Move from “What if this fails?” to “What if you don’t act?” 3️⃣ Transfer Confidence — Prove you understand their problem better than they do. 4️⃣ Build Consensus — Find the “CEO of the problem,” the one responsible for results. 5️⃣ Teach, Don’t Pitch — They buy rarely; you sell daily. Be their guide, not a vendor. Expertise is the new currency. Modern buyers don’t need pressure — they need confidence. #SalesLeadership #B2BSales #ModernSelling #OneUp #SalesStrategy

Want your words to actually sell? Here’s a simple roadmap I've found incredibly helpful: Think of crafting your message like taking someone on a mini-journey: 1. Hook them with curiosity: Your headline is the first "hello."  Make it intriguing enough to stop the scroll.  Instead of just saying "Email Marketing Tips," try something like "Want a 20% revenue jump in the next 60 days? (Here's the email secret)."  See the difference? Promise + Specificity = Attention. 2. Tell a story with a villain: This might sound dramatic, but hear me out.  What's the problem your audience is facing?  What's the frustration, the obstacle, the "enemy" they're battling?  For the email example, maybe it's "wasting hours on emails that no one opens."  Giving that problem a name creates an instant connection and a sense of purpose for your solution. 3. Handle the "yeah, but..." in their head: We all have those internal objections.  "I don't have time," "It costs too much," "Will it even work for me?"  Great copy anticipates these doubts and addresses them head-on within the message. 4. Show, don't just tell (Proof!): People are naturally skeptical.  Instead of just saying "it works," show them.  Even a simple "Join thousands of others who've seen real results" adds weight. Testimonials, even short ones, are gold. 5. Make it crystal clear what you want them to do (CTA):   Don't leave them guessing!  "Learn the exact steps in my latest guide" or "Grab your free checklist now" are direct and tell them exactly what to do and what they'll get.  Notice the benefit in the CTA example: "Get sculpted abs in just 4 weeks without dieting." And when you're thinking about where you're sharing this (LinkedIn post, email, etc.), there are different ways to structure your message. The P-A-S (Problem-Agitate-Solution) or A-I-D-A (Attention-Interest-Desire-Action) frameworks are classics for a reason. The core difference I've learned? Good copywriting isn't about shouting about your amazing product. It's about understanding them – their challenges, their desires – and positioning your solution as the answer in a way that feels like a conversation, not a sales pitch.

I’ve analyzed 100s of presentations over the years. The difference between good presentations and great ones often comes down to this… Contrast. Contrast creates the tension between the audience’s present reality and desired future. And, when done right, that tension leads to action. Here are the three most persuasive forms of contrast: #1: Problem-Solution Start by establishing a specific problem your audience faces, then reveal how your solution directly addresses it. This builds urgency before positioning yourself as the cure. In my TED Talk, I used this framework to demonstrate how presentations often fail to move audiences. I first established the problem: many presentations lack emotional impact and fail to inspire action. Then I revealed the solution: a specific structure behind history’s great talks that creates contrast between the audience's present reality and their desired future. The key is spending enough time on the problem before rushing to your solution. Make the pain real. Use specific examples, emotional language, and quantify the impact. #2: Compare-Contrast Structure your content by showing how two approaches differ…the current state vs. the future state. This creates natural tension between where the audience is and where they could be. Here's how this could look with a marketing strategy presentation: The opening half focuses on your current marketing approach. You’d tell stories of what you’ve done and where that got you, showing campaign examples and results to create urgency for change. Then you shift to the new marketing strategy. You’d talk about what's possible if your team pursues this new direction, give compelling data, and connect it back to your company’s mission. This creates a natural contrast between the present state, which no one is satisfied with, and a future state with limitless potential. #3 Cause-Effect Organize your information to demonstrate clear causal relationships and inevitable outcomes. This makes your case feel like natural law rather than opinion. Here's how this could look with a customer service improvement presentation: You establish clear causal chains in your current situation… Long hold times cause customer frustration, which causes negative reviews, which damages your brand, which leads to lost sales. Then show how your solution creates a new chain… Your omnichannel platform causes faster response times, which causes improved satisfaction, which leads to positive reviews and higher retention. Each link builds logically to the next, helping your audience follow the inevitable consequences of both action and inaction. But there’s a secret ingredient you need if you want any of these forms of contrast to truly convince your audience. Story. That’s why I made a FREE multi-media version of my award-winning book, Resonate, that gives you skills in using story in your presentations. You can grab your copy by clicking the link in the comments. #presentationskills

Listen up. I’ve coached thousands of sales calls and most reps sabotage their own deals without realizing it. When I started in 2007, I nearly got fired for not understanding how language impacts buyer psychology. Now, after helping teams double revenue in 90 days, I can spot the hidden mistakes instantly. You're probably killing your win rate with these “harmless” phrases. Here are 6 phrases that are absolutely DESTROYING your deals (and what to say instead): 1) "Sorry to bother you..." Starting with an apology tells the prospect, “I’m not worth your time.” You’ve lost before you’ve begun. Top 1% performers NEVER apologize for delivering value. They command attention through absolute certainty. ✅ POWER MOVE: "Hey Alice, Marcus here from Venli. I'm reaching out because we helped Company X increase their pipeline by 37% last quarter, and I noticed your team might be facing similar challenges..." 2) "Just following up..." This lazy phrase screams, “I’ve got nothing to offer, but want your money.” Total momentum killer. Elite reps are wildly precise with their words and always reference specific commitments made in previous conversations. ✅ POWER MOVE: "Alice, you mentioned you were going to discuss our proposal with Charles during your leadership meeting yesterday. I'm curious … what feedback did you receive that we should address?" 3) "I know you're really busy..." Say this, and you’ve just made yourself irrelevant. Game over. Remember: YOUR time matters. Top performers signal status through subtle positioning every time. ✅ POWER MOVE: "I was just wrapping up a strategy session with Lisa, the CEO over at Company X, and wanted to quickly connect about next steps before my afternoon gets packed..." 4) "What are the next steps?" This signals poor process control - no system, no playbook, no real method. The sales machines I build don’t ask for direction - they GIVE it. They own the process. ✅ POWER MOVE: "Based on what we've discussed, here's what typically happens next: First, we'll schedule a technical review with your team for next Tuesday. Then, we'll deliver a customized implementation plan by Friday. How does that sound?" 5) "To be honest..." Wait, Wait... so everything before this wasn’t true? Nothing kills credibility faster. When I turn around failing sales teams, eliminating this phrase is always one of the first habits we break. ✅ POWER MOVE: "That's an excellent question, Alice. Here's exactly how our solution addresses that challenge..." 6) "What do I have to do to get your business?" Is this 1988? This pushy close screams desperation and kills trust instantly. The best reps I've coached understand that closing isn't an event. It's the natural outcome of a well-executed sales process. ✅ POWER MOVE: "It seems like you're hesitating about X. I'm curious … what specific concerns do you have that we haven't fully addressed yet?" Which of these six phrases have YOU been using without realizing it?