Last week, our Samba Sessions London event brought together leaders from across the UK advertising ecosystem to discuss how data and AI are reshaping media intelligence, how the smartest brands are turning insight into impact, what the new data playbook looks like, and how measurement could be reimagined for greater effect. In the packed room of hundreds of attendees, there was a clear collective sense that the industry is more energised than ever to collaborate, innovate, and act — and that the tools, the data, and the partnerships to do it are already here. A huge thank you to our incredible guests, speakers, clients and partners who made the day a success. Here's a glimpse of the day. 🎬 #SambaSessions #MediaIntelligence  Honda, Boots UK, UM Worldwide, dentsu, TikTok, Snap Inc., Index Exchange, The Trade Desk, Vevo, TiVo

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