Vevo has named DISQO our preferred brand lift and outcomes partner in the US, reflecting an evolution of our partnership and shared commitment to advancing campaign measurement. We're expanding our use of DISQO’s full-funnel, deterministic intelligence to capture the full impact of the Vevo network across connected TV, mobile and desktop. “As marketers look for greater clarity across an increasingly complex media landscape, our partnership with DISQO allows us to go deeper than traditional brand lift with out-of-the-box solutions,” said Laura Vanison, VP of Research & Measurement at Vevo. “By connecting exposure on Vevo to real consumer behaviors like search, site visitation and purchase signals, we’re giving our advertisers a more complete picture of how premium music video drives impact across the funnel. More importantly, our work with DISQO marks a shift from reactive reporting to proactive strategy – turning deep-funnel data into a competitive advantage for clients.”
The publishers defining the next era of measurement are demanding a new level of intelligence – full-funnel, deterministic, real time and outcomes-related. Vevo is raising that bar, and today we are proud to be named their preferred brand outcomes measurement partner in the U.S. Vevo is moving beyond standard signals like brand lift to understand not only search and site visitation outcomes, but also deeper intelligence like messaging impact, seasonality, conversion windows and purchase intent. With DISQO, they are turning reactive reporting into proactive strategy, and scalable, always-on measurement into a competitive advantage. This is what the AI era of measurement requires: intelligence built on trusted data, connected to consumer journeys, delivering real outcomes for advertisers. Interested in how DISQO can help you accelerate your measurement transformation - please reach out. Read more on the partnership below. https://lnkd.in/gC5SqFwY #futureofmeasurement #aiinmarketing