Digital Marketing Manager (Social Media, Influencer Marketing, CRM Strategy)

Top Skills: Social Media, Influencer Marketing, CRM Strategy

Position Overview

Seeking an experienced digital marketing leader to manage and optimize Organic Social, Influencer, and CRM initiatives across Home Appliance categories. This role will focus on campaign execution, audience engagement, performance optimization, and cross-functional collaboration to drive brand awareness, consumer loyalty, and traffic growth.

Key Responsibilities

Manage day-to-day Organic Social and CRM communications calendars and campaign execution across multiple product categories

Develop consumer-centric content strategies aligned with integrated marketing initiatives and social trends

Drive CRM campaign optimization through audience segmentation, A/B testing, data analysis, and performance modeling

Collaborate with corporate marketing teams to ensure campaigns align with governance processes and receive proper visibility across shared channels

Partner with agencies and internal stakeholders to execute Social, Influencer, and CRM campaigns accurately and on schedule

QA campaign assets, trafficking sheets, URLs, and creative deliverables to ensure accuracy and alignment with campaign objectives

Manage social content calendars, influencer product requests, and campaign timelines with contingency planning when needed

Maintain marketing documentation including campaign trackers, reporting, calendars, and finance updates

Share campaign insights, social content, and monthly marketing updates with internal stakeholders

Collaborate with Digital, Brand Experience, IMC, and Product Marketing teams to ensure cohesive messaging and optimized customer experiences

Serve as a subject matter expert for managed channels and collaborate with global teams on content and feedback needs

Required Skills & Qualifications

Strong understanding of social media platforms including Instagram, TikTok, YouTube, Pinterest, and Threads

Experience managing Social Media, Influencer Marketing, and CRM campaigns in a fast-paced environment

Knowledge of CRM and audience management tools, including Adobe Campaign Manager, JIRA, Confluence, and related platforms

Experience With Sprinklr Reporting And Community Management Capabilities

Strong analytical and quantitative skills with the ability to interpret campaign performance data and provide actionable recommendations

Proficiency in Microsoft Excel and PowerPoint

Experience managing agency relationships and cross-functional stakeholders

Excellent communication, organizational, and project management skills

Ability to manage multiple campaigns and adapt quickly to changing business priorities

Tableau experience is a plus

Preferred Qualities

Global marketing experience preferred but not required

Strategic thinker with strong business acumen

Self-starter focused on driving consumer engagement and brand loyalty