Trade Coffee

Quick math: daily coffee shop runs ($7 a cup × 365 days) hit different when you're living on an entry-level salary. WIRED named Trade one of the best graduation gifts this year, and honestly, we think so too https://lnkd.in/e8CrR9Zs Skip the gift card. Get them something they'll actually use every morning. Link in comments 👇

📣 PSA for anyone who forgot Mother's Day is this Sunday: A coffee subscription is the best last-minute gift because she'll never know you thought about it last minute. All you need to know: she drinks coffee. Once she gets her Trade subscription to her inbox (or printed out... you know your mom), she'll take a quick quiz and we'll match her to coffees she'll actually love. The best part? She'll be thanking you with every sip for months. 🏆 The Strategist, Good Housekeeping, Today, and The Sun all ranked us a top Mother's Day gift. We'll let them say it so we don't have to. Link in comments ☕

Happy National Cold Brew Day! Fun fact: you don't have to pay $7/cup for amazing cold brew. And when you use the right beans at home, it's café quality, not just cheaper. Start here: 📖 How to make cold brew → https://lnkd.in/e42gTDCp 🧊 Find your beans → https://lnkd.in/ejRj5igp

𝐃𝐢𝐝 𝐬𝐨𝐦𝐞𝐛𝐨𝐝𝐲 𝐬𝐚𝐲 𝐜𝐨𝐫𝐧 𝐦𝐢𝐥𝐤!? Our team just wrapped a whirlwind weekend in San Diego at World of Coffee 2026, with back-to-back roaster meetings, a lot of coffee tastings, and our Roaster Happy Hour for the third year running. On the coffee side: co-fermented lots were the talk of the floor, opinions split pretty evenly between the excited and the deeply skeptical. And the hot new alternative milk making the rounds? Corn 🌽 𝐓𝐡𝐞 𝐛𝐢𝐠 𝐩𝐢𝐜𝐭𝐮𝐫𝐞: roasters are geared up for growth. 2025 was a grind navigating tariffs and rising coffee prices, but the mood at WoC this year was noticeably different - more optimistic and more forward-looking. Several partners are opening new roasteries or expanding capacity. The industry is cautiously back in growth mode, and roasters see Trade Coffee as a key partner to help them get there. Some themes that arose from our roaster conversations: ☕ Premium coffee came up in almost every meeting — roasters have incredible inventory and want more ways to showcase it 🫙 Espresso is a major assortment expansion opportunity — several roasters are actively looking to expand into it, and for those already there, it's performing well 📣 Marketing collaboration is finally a real opportunity — roasters aren't just interested anymore, they're ready to act 🌱 Newer roasters are thriving and eager to grow From our Director of Coffee, Maciej Kasperowicz: "My favorite coffee was an Edwin Noreña Sidra from Little Waves — it transported me back to eating a wild strawberry in my grandpa's garden. We tasted around 50 coffees, many of which were wildly delicious." Lots of work to do, and excited to do it alongside our roaster partners 🚀

Come join the team!!

Our favorite question is "How do I make better coffee at home?" The honest answer? It’s not just one thing (yes, freshly roasted beans matter, but there’s more to it). If we could help you improve just one part of your routine, what would it be? 👇 Vote below

What's the #1 thing holding back your home coffee game? Vote below 👇 and we'll build content around what you actually need. 🧼 Keeping your machine clean (and why it matters) 🥛 Steaming milk properly (both for texture and latte art) 🎨 Latte art — because why not 🫗 Mastering pourover from start to finish Already crushing all of these? Drop your biggest coffee question in the comments — we're listening 👀

Cold brew 🤝 New York blizzard Anyone else sipping cold coffee in this snowstorm? Days like this remind us that having great coffee at home isn’t a luxury... it’s a survival strategy. Check us out 👉 https://lnkd.in/es-avaYK (and yes, we have beans just for cold brewing too: https://lnkd.in/eKS3J_3z)

‼️ New Roaster Alert ‼️ We’re excited to welcome our newest roaster, Pastime Coffee, to Trade. Based in Portland, Oregon, Pastime launched in 2024 as the latest venture from industry veterans Justin Dedini and Erica Schwager. Their lineup covers everything from standout single origins to thoughtfully sourced decafs, all packaged in beautifully designed bags and backed by a mission we’re proud to support. Thrilled to have them on board 💫 Check them out here 👉 https://lnkd.in/eC-A-d3Y