Most auto purchase decisions are shaped well before a buyer types a single search query. New research we conducted with PA Consulting finds that two-thirds of shoppers begin forming their consideration sets before active shopping starts. Read the full report to understand the keys to unlocking long-term brand familiarity.
The Trade Desk
Technology, Information and Internet
Ventura, CA 259,284 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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Discover how McDonald's Canada and its agency, OMD Canada, ran a fully integrated omnichannel campaign on our platform, resulting in a 2.68% lift in restaurant visits: https://bit.ly/4eX1eJw
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SMARTY Mobile, a U.K.-based mobile phone network provider, is on a mission to challenge hidden fees, long contracts, and confusing small print — and instead give mobile phone users the freedom to choose simple, fairly priced phone plans. To scale that promise, together with its agency, Zenith U.K., SMARTY ran a connected, omnichannel campaign on our platform, increasing conversions by 67%.
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Today’s consumers move fluidly between screens and stores, discovering products through CTV, mobile, digital audio, and in‑store moments before deciding where and how to buy. Without relevant data, it is difficult to build effective audience segments, tailor creative messaging, and understand which parts of your ad strategies drive sales. Find out how Product Catalog can help close this gap by providing you access to item-level commerce signals, so you can understand how consumers engage with your products down to the SKU or UPC level.
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Inside this edition of The Current: - This year’s upfront presentations leaned into agentic AI, fandom and outcomes. - New data shows how CTV ads can drive an uplift for brands in AI search.
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More advanced and configurable AI controls are now at your fingertips. Our Q2 release introduces AI-powered optimizations, new omnichannel tools and insights, improved workflows, and better inventory tools so teams can level up programmatic performance. Learn more: https://bit.ly/4eLrsib
Q2 2026 Kokai release highlights
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Canada’s media ecosystem is at an inflection point, and the opportunity is clear: the open internet is redefining how marketers drive real business outcomes. At OpenForum: Canada’s Future of Media, leaders across brands, agencies, publishers, and partners came together to share what accountable, outcomes-driven buying looks like in practice, from premium content and live moments to AI-powered decisioning and retail signals. Thank you to everyone who joined us and helped shape the conversation. Lauren Lee, MBA | McDonald's Sonia Carreno | IAB Canada Andrew Butts, CM | Cossette Media Mark Mandato | CBC/Radio-Canada Micheal Bispo | OLG Dustin Wilson | OMD Canada Esther Benzie, MBA, ICD.D | Canadian Marketing Association
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When publishers invest in quality, audiences notice — they stay longer, engage more deeply, and develop stronger brand affinity. Discover 4 ways publishers can elevate the ad experience with premium media environments, according to consumers.
The publisher’s guide to premium
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What does it take to build a career that lasts in a fast-changing industry? Our own Mubaraka M. recently explored this topic at Asians In Advertising as part of a panel focused on future-proofing your career: what it takes to keep learning and adapting as new roles and technologies emerge. As advertising evolves, it’s clear that staying relevant isn’t just about learning new tools. It’s about staying curious, continuing to grow, and investing in yourself. We’re always looking for individuals who bring that mindset to their work and help push us forward. Sound like you? See the link in the comments to view our open roles.
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