We’re thrilled to bring home Bronze at the Effie Awards in the Internet, Telecom & Utilities category. 🏆 Even better, SMARTY was the only telco brand recognised this year. Proof that it’s not about outspending, but out-thinking. Huge thanks to our partners at The Gate London for their bold creative and smart strategy and to our amazing SMARTY team for making effectiveness look this good. 💚 #EffieAwards #SMARTY #MarketingThatWorks #EffectiveCreativity
🏆 Last night we brought home some hardware - Bronze at the Effies for our work with SMARTY Mobile in the Internet, Telecom & Utilities category. Even better? SMARTY was the only telco brand recognised - proof that effectiveness isn’t about outspending, it’s about out-thinking. Bold creative, smart strategy, and a client who backs brave ideas. In the UK, every £1 spent on advertising drives around £4.11 in profit, and the most effective campaigns deliver over half their value in the months after launch. That’s the kind of long-term impact we aim for with every brief. This win shows that our work doesn’t just turn heads, it delivers results that last. Huge thanks to the SMARTY team for trusting us to go bold, and to everyone here who poured heart, data, and craft into making it happen. Here’s to making work that actually works. 🎉 Sayed Hajamaideen Kate George (nee Cottrill) Beckie Smith Eyup Celik Helen James Kit Altin Vicky Janaway Will Nevill Bruno M. Carramaschi Justin Baker #EffieAwards #EffectiveCreativity #MarketingThatWorks #SMARTY