Canada's Media Ecosystem at an Inflection Point

Media is changing...and outcomes matter more than ever! On May 7, The Trade Desk (Canada) will be kicking off OpenForum: Canada’s Future of Media in Toronto and conversations about where media is headed. Hope to see you there. #WeAreTheTradeDesk #JoinUs

3 digital updates from this week 💡 It’s been another fast-moving week across the digital landscape, with plenty happening that’s shaping how platforms, brands and audiences interact online. The pace of digital doesn’t really slow down - it just resets every week, but thanks to our weekly ICYMI newsletter, staying in the loop has never been easier. Sign up today: https://bit.ly/3YxXTYv

Had the privilege of joining the IAB MENA Growth Series this week for a conversation that sits very close to how I think about investment every day — who owns the path to the consumer, and does it actually serve the brands and publishers depending on it? A few things that stayed with me: → SPO is an investment discipline, not a trading function. The right question isn't which path is cheapest — it's which path delivers the best outcome with the clearest line of sight. → Curation is the open web's answer to walled gardens. Done properly, it's a real opportunity for MENA publishers to compete on quality, not just price. → Transparent measurement is what makes everything else credible. Without it, even the best supply strategy can't be proven. Thank you to Ryan Luis and Ian Manning IAB MENA team for building this platform. And to my fellow panelists Swati Shukla, Saadeddine Nahas, and Patricia Lyn Dixon — a genuine pleasure. Full recording below if you missed it 👇 https://lnkd.in/dXGdeJnu #IABMENA #GrowthSeries #SPO #Curation #MediaInvestment #ProgrammaticAdvertising #MENA #RadixMedia

I was invited to contribute to The Media Online & The Media magazine's first issue of the year - the Press Forward edition - with a piece on the podcasting landscape for 2026. It comes down to this. A podcast is one of the most human signals feeding AI. Thanks to The Media Online for the opportunity.

A podcast is one of the most human signals feeding AI. Audibly Founder, Sam Swaine was invited to contribute to The Media Online and The Media magazine’s first issue of the year - the Press Forward edition -with a piece on the podcasting landscape for 2026. This is how she framed it. https://lnkd.in/duAe6_hc

NewFronts 2026 offered an early look at premium publisher and platform evolution. CMI Media Group's report reveals the strategic implications. Their key finding: differentiation no longer comes from content, data, or technology alone, but from how these elements intersect to create meaningful consumer connections. https://lnkd.in/ef-JwS4J

Insight: Businesses that maintain a consistent online presence build stronger trust with their audience over time. Trust is what drives long-term growth.

💭 What will monetization for media owners look like in 2026? As demand evolves across the open internet, so do the strategies that drive revenue.      The reality is that scaling supply isn’t enough on its own anymore.     Join our head of international marketing, Lauren Saving, as she moderates “Show Me the Monetization” at IAB Europe’s Virtual Programmatic Day.     Featuring insights from Emmanuel Ogidan (FreeWheel), Nick Welch (Integral Ad Science), Pierce Cook-Anderson (dmg media), and Petri Kokkonen (Relevant Digital), the panel will explore:     • Where the biggest monetization opportunities are emerging  • How curated supply and shifting buying behaviors are reshaping strategy  • Why signal quality and smarter packaging are critical to long-term value     📍 Attend in London or tune in virtually: https://lnkd.in/eSizPFfC    Don’t miss the conversation shaping smarter revenue strategies!     #VirtualProgrammaticDay #IABEurope #AdTech #Programmatic 

The latest Media Management Services Landscape Report, Q2 2026, published by Forrester Research on April 29, 2026. The report provides an overview of media management services providers and the current market landscape. Forrester does not endorse any company, product, brand, or service included in its research. https://lnkd.in/e3bWgMpE

Great to see iCrossing recognised in Forrester’s Q2 2026 Media Management Services Landscape. A strong signal of the shift in how we approach media, not just following platform playbooks, but actively fuelling algorithms through testing, better data, and precise B2B segmentation to drive pipeline.