Swoogo

Sydney showed up and showed out today 🙌 🇦🇺 The weather was gorgeous, and we had 500 CMOs in the room with some fabulous content, but it's the people that make an event like this shine. Lots of takeaways and a debrief to come, we’re just feeling extremely grateful to be the tech sponsor for B2B Marketing Leaders Forum APAC 2026 | 20-21 May | Sydney

Everyone says event ROI is hard to measure. They're not wrong. But here's what nobody talks about: You don't realize how bad your measurement is until you're sitting in a board meeting trying to justify a $200K event budget with "the vibes were great and we got a lot of business cards." Brand ROI is the same story. Fuzzy. Squishy. Easy to wave away, until leadership starts questioning why you're sponsoring anything at all. Here's my hot take: the brands that figure out even a rough framework for measuring event and brand ROI aren't just doing better marketing. They look like absolute geniuses in the room. Not because the numbers are perfect. But because everyone else has nothing. A few things I've seen actually move the needle: — Pipeline influenced (not just sourced) tied to event attendance — Account engagement scores pre/post event — Share of voice tracking around flagship moments — Sales cycle velocity for contacts who attended vs. those who didn't None of these are flawless. But they tell a story. And in B2B, a story backed by any data beats a gut feeling every time. The bar is low. Clear it. What's your go-to metric for proving event or brand value? Drop it below 👇

And when I’m back in Chicago, I feel it 🏙️ 🍕 🚢 ⚾ 🌭 Summer school is here! That’s right, Swoogo University LIVE is coming to the Midwest. Join us on June 10th in Chicago for an in-person, hands-on day of training on all things Swoogo. We’re talking core features you know and love, plus new releases like GoOnsite and Automations. Our amazing support team will be on-site to walk through your specific questions and help you with that one thing you’ve been meaning to tackle. The Admissions team is ready for you 👉 https://lnkd.in/g_Z2fPvj

1st Swoogoversary at Swoogo 🎉 One year at Swoogo and I can honestly say I’ve never had Sunday scaries here… suspicious, right? 👀 Well, it turns out that when you work with a team full of superstars at a company that truly wants the best for its customers, even challenges turn into fun opportunities to build together with the amazing Swoogs! 🚀 Grateful for the work, the laughs, and, truly, the ONE-OF-A-KIND company culture. Here’s to many more years of swoogin’ (hopefully at Chili’s) 🧡

What's one question you wish you could ask Salesforce and HubSpot about your events in Swoogo? Drop it in the comments!👇 Here’s a few from the Swoogs: 1️⃣ Which accounts had event touches in the 90 days before they closed? 2️⃣ Which event formats are actually moving the pipeline needle? 3️⃣ Does attending more events speed up deals? Katie Golland and Jessica Fields are going to answer these questions live this Thursday @ 1 pm EST. Save your seat → https://lnkd.in/g4DFP-89

Today is IMEX Frankfurt 2026. I’m so excited!! I’ve been going to IMEX Vegas for 5 years, but this is my first in Frankfurt! I only recently expanded my focus to include supporting Swoogo‘s continued investment in EMEA. At a time when many event tech providers are reducing investment and resources, we believe in the region and are doubling down. If you’re in Frankfurt this week, let me know! We’re hosting a wine tasting tonight with fielddrive and the show floor is already so alive. And yes, with 2 full weeks overseas, I am becoming increasingly concerned about the state of my garden back home… but tomatoes are hardy, right? Right?! 🤣 #IMEXFRANKFURT2026 #eventtech