Agentic systems are set to redefine how work gets done across our industry. At the IAB UK AI Growth Summit, WPP’s Chief AI Officer, Daniel Hulme, shared a clear, practical view of what that shift means. Drawing on 25 years in AI, he explored what agentic systems are, where they’re heading and how organisations can unlock real value. “Agentic systems aren’t about novelty or hype. They’re about delegating meaningful work to AI in ways that are reliable, measurable and scalable. The companies that win will be those that understand, at a practical level, what agents can do today - and design for where those capabilities are moving next.” At WPP, that clarity shapes how we apply AI through WPP Open, matching fast-evolving capabilities to real client challenges. Thanks to IAB UK for hosting a thoughtful discussion on what’s ahead.
WPP
Advertising Services
London, London 702,680 followers
WPP is the trusted growth partner for the world’s leading brands.
About us
WPP is the trusted growth partner for the world’s leading brands.
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http://www.wpp.com
External link for WPP
- Industry
- Advertising Services
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- 10,001+ employees
- Headquarters
- London, London
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- Public Company
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Updates
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WPP was proud to participate in the UK Government's #GreaterTogether LA summit this week, an event celebrating the powerful creative and cultural ties between British and American business. Our CEO, Cindy Rose OBE, joined a distinguished panel of industry leaders to discuss "The Partnership Premium: How Collaboration Creates Competitive Advantage." The discussion highlighted a principle at the heart of our Elevate28 strategy: in an era defined by AI and rapid change, deep collaboration and creative innovation is essential for driving growth. Cindy emphasised how WPP’s unique ecosystem of technology partners, combined with the world-class creativity of our people, delivers a true competitive edge for our clients worldwide. Thanks to the GREAT Trade and Investment campaign and the UK Department for Business and Trade for assembling a vital conversation on the future of global business. Discover more about how we’re leveraging partnerships to unlock growth in the AI era through our agentic marketing platform, WPP Open 🔗 https://ow.ly/o6ML50Z2HjV
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📣 Proud to partner with JLR as its global growth partner Together, we’re redefining modern luxury marketing in the AI era, combining WPP’s talent, creativity and technology with JLR’s teams worldwide to unlock growth across its iconic brands. A new model, built around outcomes and powered by WPP Open. Find out more: https://ow.ly/ZQ2b50Z25ce
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At #CIIAnnualBusinessSummit2026, WPP’s Prashant Mehta joined industry leaders to discuss the transformation of Global Capability Centres (GCCs) in the AI era. Today, GCCs are strategic hubs – and at WPP, our Global Delivery Centres (GDCs) are driving hyper-personalisation and integrated solutions that power clients’ creative transformation. In an age of Agentic AI, our differentiator is HI + AI – combining human intuition with machine intelligence. AI brings scale and speed; humans bring creativity and context. The panel called for deeper collaboration between academia, industry and government to prepare the workforce for an AI-powered future. #WPP #GCC #GDC #ArtificialIntelligence
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Honda Motor Europe Ltd chooses WPP Media as its Media Partner of Record 🤝 Across 16 European markets, EssenceMediacom (part of WPP Media) will deliver integrated media strategy, powered by WPP Open and Open Intelligence, to optimise Honda’s total marketing investment and create connected consumer experiences. A partnership built to navigate change, capture opportunity and drive transformational growth – together. More via Campaign: https://ow.ly/r1ol50Z16Ft
Honda Motor Europe Ltd appoints WPP Media as its Media Partner of Record 📣 Across 16 European markets and pan-European activity, our dedicated EssenceMediacom team will lead integrated media strategy, planning and activation across Europe for Honda’s automobile, motorcycle, marine, power products and corporate communications divisions. Powered by WPP Open and utilising WPP's Open Intelligence, together we will help create more connected media experiences across the consumer journey, bringing together audience intelligence, planning, activation and measurement in one unified approach. Here’s to an exciting road ahead 🤝 More on the news in Campaign 👇 https://ow.ly/r1ol50Z16Ft
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Ready, steady, dunk. 🍪 Welcome to The Biscuitorium at Fortnum & Mason Piccadilly, a world of biscuit adventures brought to life by Design Bridge and Partners. From freshly baked creations at the Made in Piccadilly counter to playful packaging inspired by the architecture itself, every detail is designed to delight. Find out more: https://lnkd.in/eVRjTNa9
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At WPP Media's NextM, Lauren Wetzel, Global President of Data and Technology Solutions at WPP, shared a reframing of how intelligence works in modern marketing. In her session, The Intelligence Rainforest, she challenged the idea that intelligence comes from control and centralisation, instead exploring how growth comes from connected ecosystems where signals flow, intelligence emerges through interaction and systems learn and adapt in real time. As AI reshapes decision-making, consumer behaviour becomes more fluid and trust more critical, the opportunity for brands is no longer about having more data. It is about connecting it, understanding context and acting faster. Because the future will belong to the most connected systems.
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Life's most profound moments often unfold in the most unexpected of places. For Mother's Day, Ford Motor Company and VML share the raw, human stories of mothers and heroic first responders for their new campaign #BornInAFord, shining a light on the extraordinary births that happen when least expected – including in the back of an ambulance 🚑 Read more in The Drum 👉 bit.ly/42ynu59
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What does a truly integrated partnership unlock? Ibrahim Khan, Global Marketing VP at Fanta, shares how WPP Open X gives his team access to the best talent across WPP – globally, locally and at speed. From Turkey to India to Thailand, WPP Open X connects diverse expertise across markets, helping Fanta localise, launch and stay on the cutting edge of marketing. Watch to hear how one connected network can make the difference 👇 Listen to the full conversation from REBORRN: https://lnkd.in/ev2yvrDk