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🛒 CPG Brand Insider Summit Roundup: When fans get tattoos and invite your brand to participate in weddings, you know you've built something special. At our CPG Summit in Savannah, leaders from The Coca-Cola Company-, Land O'Lakes, Inc., Kimberly-Clark, GOODLES & Sargento shared how brands are driving cultural relevance, winning internal investment, connecting with underserved audiences, and maximizing creator content in real time. Find out more: https://lnkd.in/e6yh4JXn #BrandInsider #MediaPostInsiderSummits

Is your multicultural marketing built for the audience, or just translated for them? In this week's Brand Insider Backstage Exclusive, Covered California's Glenn Oyoung breaks down why authentic multicultural marketing starts with the audience from the outset, why investment has to follow intent, and what it actually takes to build trust with communities before they ever need you. Find out more: https://lnkd.in/egZbg-xi #BrandInsider #MediaPostInsiderSummits 

Wisp is taking women’s health conversations out of the doctor’s office and into the streets of NYC. Its new “We Got You” campaign uses bold, conversational OOH creative to reflect “the way women actually talk about their health in real life,” according to Wisp SVP of Marketing Tim Ragland . From birth control confusion to same-day prescriptions, the messaging is intentionally direct, human and culturally fluent. Tim has also been a familiar face across multiple Brand Insider Summit: Pharma & Health experiences, where he’s shared how Wisp is building trust and marketing in a historically taboo category. https://lnkd.in/ersv-jSp

Visa is leaning into soccer culture ahead of FIFA in a new campaign starring Jason Sudeikis, turning the phrase “tap in” into a metaphor for seamless payments. The campaign keeps things simple, relatable and culturally fluent- exactly the kind of sports marketing that resonates with fans instead of interrupting them. As Visa CMO Frank Cooper III put it, the goal is to “celebrate the passion of football while showcasing how Visa helps fans connect to the moments they love.” Smart creative. Smart timing. And another example of brands using FIFA to build relevance well before the tournament begins. 🔗 https://lnkd.in/ePYVCG7D

Lay’s just launched “Bandwagon”, the final phase of its FIFA World Cup campaign, and it does something most brands would never dare: it celebrates the casual fan. The frontrunner-chaser. The person who picked a new favorite team approximately 11 minutes after the last one got eliminated. Will Ferrell plays the designated soccer dunce. Marshawn Lynch pretends to care about the beautiful game. And David Beckham drives the actual bandwagon- mostly on the wrong side of the road. “This idea ‘just pick another team!’ really resonates with the American who’s not a fanatic.” Denise Truelove , SVP of Marketing, Lay’s U.S. The work is from 72andSunny, and it’s a smart extension of the brand’s global “No Lay’s. No Game.” platform, which is now four years strong. Seventy-five percent of Americans say they’ll tune in to the World Cup. Only 26% plan to watch a lot of matches. That gap is exactly where Lay’s is planting its flag. Not every brand needs to be for the die-hards. Sometimes the biggest opportunity is the person who just wants chips and a reason to cheer. 🔗 https://lnkd.in/e_9DvYqA Frito-Lay PepsiCo #CPG #BrandMarketing #FIFA #WorldCup #MediaPost

ASICS just launched its first-ever creator-led campaign, and it’s a brilliant left hook at the beauty industry. Instead of influencers in bathrooms holding $200 toners, they’re showing real, post-workout faces. No filters. No steps. Just endorphins. The brand’s own research backs it up: 15 minutes of movement boosts mood, builds confidence, and delivers a glow that no moisturizer can manufacture. “Long before the beauty industry was bottling glow, people were achieving it naturally through movement. The most meaningful glow starts on the inside through movement.” Gary Raucher Head of Marketing, ASICS said. ASICS has been a regular at our Brand Insider Summit: Retail and this campaign is exactly why. They bring a point of view. They do the research. And they’re not afraid to go somewhere unexpected. “A healthy mind in a healthy body.” It’s been their North Star for 75 years. Now it’s showing up in your For You feed. 🔗 https://lnkd.in/eth9fmiA #Retail #BrandMarketing #ASICS #MediaPostInsiderSummits

In its 4th Upfront presentation, Netflix touted that it has come of age and reached a new level of maturity. “If the last couple of years were about proving we’re a durable player, this year is about establishing ourselves as a formidable one,” Amy Reinhard, President of Advertising of Netflix. Netflix says its advertising, now projected to pull in $3 billion in revenue for 2026, reaches 250 million global monthly users, while 80% of its members "actively" watch the platform every week. With its growing stable of live events and new content, Netflix is poised for another successful Upfront season. 🔗 https://lnkd.in/emJzQmih

Godiva Chocolatier is in the business of indulgence and is celebrating its 100th anniversary. How do you celebrate a century in business without sounding like a relic? How do you blend a premium product and brand with accessibility? CMO Ahad Afridi is carrying the torch for the brand's legacy with his team- and he loves a bite of dark chocolate dipped in peanut butter as HIS indulgence by the way. He is our guest for the latest installment of the Brand Insider podcast, sponsored by Wunderkind. 🎙️ Listen here https://lnkd.in/e8BsRNC4

We sat down with Lauren Holtz Pezza, Global Marketing Director at Ferrara, to discuss how the iconic candy brand is evolving for Gen Z and Gen Alpha with its new “Bean Appétit” campaign - leaning into what always made Jelly Belly different: true-to-life flavors, flavor discovery, and the social conversations that happen around them. Ferrara analyzed billions of social conversations and discovered consumers don’t really treat Jelly Belly like traditional candy. Fans savor flavors one by one, debate favorites online, and passionately defend polarizing beans like Buttered Popcorn and Juicy Pear. Read the whole interview here: https://lnkd.in/ewS6JhmV

As we get ready for our inaugural Brand Insider Summit: Financial Services, we couldn't be happier to have one of our favorite Insiders, Annie Stickney, Executive Director, Omni Channel Analytics at JPMorganChase, joining us in Nashville! Annie has been a true leader at our Performance Marketing Insider Summits in Park City and she brings a spirit to our gatherings that enhances the experience. We know she will do the same at the Hotel Fraye and around Nashville. Annie will be on a panel to help us navigate how marketers are AI and automation with human oversight, regulatory accountability, and brand trust- an important topic at this moment! 🔗 https://lnkd.in/eVcBjBnU #MediaPostInsiderSummits