At a time when advertisers are grappling with transparency (or a lack thereof) around things like data on ad placements and LLMs’ decision making processes, Google is asking advertisers to relinquish more control and put their trust (and ad dollars) into its AI tools. Story by Kimeko McCoy.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
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http://www.digiday.com
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- Online Audio and Video Media
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- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
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Updates
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OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances. Story by Krystal Scanlon.
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Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon. Story by Sara Guaglione.
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Keychain's, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity. Story by Melissa Daniels.
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Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies. Story by Kimeko McCoy.
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How the rise of 'containerization' reflects a broader shift as holding companies seek greater control over infrastructure. Story by Ronan Shields.
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Publicis Groupe's deal for LiveRamp is likely to have a downstream impact for LiveRamp’s relationships with rival holding companies, especially as its former parent company, Acxiom integrates into the largest holding company of them all, Omnicom. Story by Ronan Shields.