Iron Mountain

There was an incredible amount of energy at the #MiamiGP. Our partnership with McLaren Racing is a strong example of how legacy and data come together to drive performance. Not just on the track, but for team insights, partner opportunities, and fan engagement. For McLaren, the past isn’t something to preserve and put aside. It’s something to build from. Over the weekend, we showcased how together we're connecting 60 years of heritage to new ways of engaging and innovating. I’m incredibly proud of our Iron Mountain teams, in collaboration with Google Cloud, for helping make this possible, and I’m looking forward to the work ahead. #OneIronMountain #RoadTo1000 Google Cloud

Spending time trackside today at the #MiamiGP with our partners and customers, it’s clear that the fastest organizations aren't starting from scratch—they’re building on their history. Being here as partners of McLaren Racing, we see how 60 years of heritage and data becomes a strategic advantage when it’s protected and activated. It’s the same challenge we talk about every day at Iron Mountain: how to take years of context and data and put it to work. The reality is that most companies are sitting on a goldmine that’s effectively invisible. If your information isn’t digitized and structured, you can’t feed it into AI and you certainly can’t use it to outpace your competition. Our job is to turn legacy data into a strategic advantage. It’s about taking years of context and turning it into momentum for what comes next. #OneIronMountain #DataStrategy #MiamiGP

There is a unique energy in Miami this week, but it was particularly rewarding to step away from the track to talk about what’s possible when heritage meets a modern data strategy. Sitting with Karen Feldman and leaders from McLaren Racing, Google Cloud, and Revs Institute Inc., we moved past the technical how-to to focus on a reality we see every day: your history and hidden data is your greatest fuel for future performance. The organizations moving fastest right now aren’t starting from scratch. Digitizing, structuring, and connecting through #AI turns hidden data into a strategic advantage. By helping transition McLaren’s physical legacy into a cloud-ready ecosystem, Iron Mountain is helping create a searchable, active foundation that allows the team to find powerful insights in seconds. It is an incredible time to be at the intersection of data, heritage and technology. I’m looking forward to a great weekend of racing! #OneIronMountain #GoogleCloudPartner #RoadTo1000 #MiamiGP

The digital business landscape moves fast, and staying ahead means never standing still. Even with years of experience, Daniel Behar, MBA continues to evolve his toolkit to help clients maintain a competitive edge. By diving deep into AI and Prompt Engineering, Dan is uncovering new ways to unlock data, drive efficiency, and deliver smarter solutions. Alongside this work, we’re also focused on the future of media storage—ensuring our clients are prepared for how information is preserved both today and in the years to come. This is where collaboration makes the difference. By combining deep industry expertise with fresh, tech-forward perspectives, we bring together decades of knowledge and cutting-edge innovation to deliver well-rounded, future-ready solutions for our customers. Want to join our team? Apply here: http://spr.ly/6046htnFu #OneIronMountain #TalentAcquisition #AI