Wavemaker UK

⚽️ From inspiration to action After the Lionesses’ success, more women and girls wanted to play – creating a powerful wave of interest in football. For AXA, that presented an opportunity. As a health and insurance brand, prevention is a key part of long-term wellbeing, and participation in sport plays a vital role in closing the women’s health gap. Built on the belief that being a woman shouldn’t be a health risk, “Keep On Kicking” focused on turning interest into real participation at grassroots level. Led by Wavemaker UK and in partnership with Bauer Media Group, the Women’s Euros and the Walking Football Association, the campaign used audio, social and editorial to spotlight local clubs, and invite more women and girls to get involved. A strong example of media connecting brand purpose to real-world behaviour change. #CMAWinner #WPPMediaUK

✨ When possibility lights the way Rightmove’s latest chapter of Believe It shows what happens when inspiration meets practicality - turning that flicker of “maybe” into “this could really happen.” It's a relatable visualisation of the moment home-movers realise what’s possible, using an unmistakable green glow to signal belief, confidence and progress. We're bringing this campaign to life across film, OOH, VOD, social and YouTube, ensuring Believe It shows up at the moments that matter most. Great to work on this with you Neverland Creative 💚

What a night to remember🎉 Our team had a fantastic evening at yesterday’s Campaign Media Awards, bringing home four awards for some truly outstanding campaigns. These wins reflect the brilliant work our teams are delivering across key sectors, including finance, travel, retail and the public sector, and to see it recognised among the industry’s best is a real honour. Huge congratulations to our amazing clients and everyone behind these winning campaigns, and to WPP Media’s EssenceMediacom UK for being named the most awarded agency this year! 💷 Gold for Banks & Financial Services Keep on Kicking: AXA UK and Bauer Media Group 🛒 Gold for Retail – Online & Offline A Tale of Two Farming Giants 🛩️ Gold for Travel & Leisure Nothing Beats a Long-Term Strategy: Jet2.com and Jet2holidays ⚓ Highly Commended for Public Sector & Charities Driving submariner recruitment with the world’s first government digital human: Royal Navy and Voxly Digital

👊 5 shortlists at JCDecaux UK's Programmatic DOOH awards    Data-led thinking, standout creative and precision planning continue to set the benchmark for what programmatic DOOH can achieve - and the awards shortlist reflects that.   Our work for P&O Cruises, delivered with the WPP Media solutions team, DOOH.com and The Trade Desk, has been shortlisted across four categories for its smart use of audience signals, dynamic creative and omnichannel integration to turn everyday moments into points of intent.   We're also proud that following a year of experiments, 3D and cross-channel innovation, and a focus on driving real business outcomes over impressions, we've been shortlisted for Team of the Year!   This is the direction programmatic DOOH is heading in, and it’s only going to get more interesting from here.   Check out the full shortlist: https://lnkd.in/emijZb7g

👊 Joint most-shortlisted agency at the Campaign Tech Awards! We’ve been shortlisted seven times across categories celebrating innovation, creative use of AI, and tech-driven strategy across OOH and programmatic. A huge well done to the team and clients involved in these brilliant campaigns👏 ⚓The Royal Navy's Atlas - supporting submariner recruitment - Best Use of Innovation - Best Creative Use of AI 🚢 P&O Cruises - Sailing to success - Best Integrated Campaign - Best Use of Programmatic Media - Best Use of Tech in Out of Home 🚲Transport for London - Your Bike, Right Now       - Best Location-Based or Proximity Marketing Campaign - Best Use of Tech in Out of Home Full shortlist 👉 https://lnkd.in/euPWuwku

What a way to celebrate marathon day! 🏃♀️➡️ 🏃♂️➡️ Danone’s GetPRO campaign brought the London Marathon finish-line buzz to life in the most brilliant way, turning runners’ big moments into big-screen celebrations in near real time. As part of the "Feed Your Progress" campaign, GetPRO’s social channels had been spotlighting competition winners as they trained for the GetPRO LDN Marathon Space. Then, on race day, photographers captured runners as they crossed the finish line and those celebratory images were up on over 100 D6 screens across central London within minutes! This activation also ran at the Brighton Marathon a few weeks earlier, with real-time runner updates lighting up premium OOH sites across the city. The screens are still live in London today, so we can keep cheering on our runners as they head back into work. A huge shout out to the amazing teams at Danone, Wavemaker UK, DOOH.com, WPP Media and WeAreFearless. who made it all happen.

Love seeing this one out in the wild👀 As part of Back Market’s Spring campaign, aimed to keep the brand front of mind throughout the year, we rolled out this OOH campaign using high-impact reach and frequency formats - all brought to life with Back Market’s signature wit and personality. The campaign is also running across AV channels, creating even more opportunities to connect with audiences in a distinctive and memorable way. Brilliant work from the WPP Media, Wavemaker and Back Market teams involved👏 #downgradenow

Revolutionising beauty content! ✨ We partnered with Remington (Spectrum Brands, Inc) to reimagine how it shows up in culture. Our 'Content Catalyst' strategy enables local markets to deliver engaging, culturally relevant content with 'freedom within a framework.' Read more from Kally Boshnakova and Melissa Howarth in Creative Salon Worldwide here 👉 https://ow.ly/GGYZ50YJZrG