The Media Leader UK

To wrap up Future of TV: Global Series Week, today’s coverage explores a range of themes shaping the television and advertising landscape. Thinkbox CEO Lindsey Clay steps into the hot seat for a Leading Questions Q&A. Beatgrid’s single-source model also comes into focus, with discussion around its approach to measuring incremental reach and effectiveness in fragmented media environments. The coverage also explores TV OS market fragmentation, Omdia’s Maria Rua Aguete and David Tett note that as emerging TV OS platforms gain traction, the implications for advertisers are significant. Read the full articles here: https://lnkd.in/e_uES9T7

Proud to partner with MAD//FEST with this year’s theme: The Human Touch. In a world increasingly shaped by automation and AI, the conversations that matter most are still deeply human: creativity, empathy, identity, culture, and connection. Across 7–9 July 2026, expect bold ideas, cultural insight, and the discussions our industry needs right now, from the future of AI to the responsibility brands hold in shaping modern culture. Join the people helping to redefine human connection in the next era of marketing, media and creativity. Secure your ticket today: https://shorturl.at/TziTv

The people shaping the future of media deserve global recognition. The Media Leader Awards, in partnership with the M&M Global Awards, celebrate the senior and emerging leaders driving change across agencies, brands, media owners and adtech. From established industry figures to the next generation of talent, this is your opportunity to spotlight the individuals making a lasting impact across the media landscape. Entries are open now - submit your nominations by 28 May to secure the standard entry rate: https://lnkd.in/eGYa2Ue4 #mediaawards #advertising #marketing #mediaindustry #globalmedia Festival of Media

For years, marketers have treated B2B and B2C as completely different worlds - different strategies, different creative, different rules. But what if that thinking is now outdated? In her latest article for The Media Leader UK, our Chief Design Officer, Caroline Manning challenges some deeply ingrained assumptions about how brands can grow in an era where audience behaviour is changing faster than most organisations can keep up with. Read more here – https://lnkd.in/eHj-HxVA #Marketing #MediaStrategy #BrandBuilding #B2B #B2C

We’re proud to announce the speakers joining our webinar on 3 June as we explore “Achieving leadership in AI-driven content discovery.” The panel will also look at how LLM-powered recommendations and conversational discovery are changing how audiences find content, including challenges around person-level viewing in shared TV environments. Alongside this, they’ll discuss the importance of putting the right guardrails in place to ensure these capabilities are deployed responsibly and at scale. Join us for a discussion on the future of AI-driven content experiences and what it takes to lead in a more personalised streaming landscape. Register here: https://shorturl.at/DIQXB John Moulding Renáta Fülöp-Árvai One Hungary Ben Gidley NAGRA Chris van der Linden Liberty Global Rafal Fagas Media Press Group

Today's coverage on The Future of TV: Global Series Week features contributions from industry experts exploring some of the key issues shaping the future of television advertising and measurement. This edition examines why traditional attribution models may undervalue TV advertising while overstating the role of paid search, the strategic implications of Groupe TF1’s partnership with Netflix, and why the future of TV measurement must focus not only on advertising outcomes, but also on understanding how audiences engage with content across platforms. Featuring insights from Jason Brownlee at Colourtext, Matt Trickett at Ampere Analysis, and @Sarah Miller at UKOM. Read more here: https://lnkd.in/e_uES9T7

This week’s special edition is our Future of TV: Global Series.   Today’s stories examine the changing economics of connected TV, Omdia forecasts that Prime Video & Amazon MGM Studios, Netflix and Google could control half of the CTV advertising market by 2030, to wider industry discussions around trust, transparency and measurement in streaming advertising.   We also look at how broadcasters are investing in real-time outcomes measurement. In Australia, Seven Network, Nine and Foxtel Media are collaborating with Adgile on a shared analytics platform designed to link TV exposure with business outcomes in real time.   Read all about it here: https://lnkd.in/e_uES9T7   #FutureOfTV #CTV #Media

Is there a more important relationship in our industry than the one between the CMO and the CFO? Nimmi S., a consultant finance director specialising in the media, marketing and PR industries, joins Sameer Modha, ITV’s outcome measurement innovation lead and one of the figures behind the broadcaster’s in-development measurement solution, Lantern. Together with Media Leader reporter Jack Benjamin, they explore how financial pressures are reshaping media investment, why outcomes-driven measurement has become central to boardroom conversations, and how AI is creating both new opportunities and fresh challenges for marketers. Is media investment still driven by eyeballs alone? Or, as Modha puts it, is it now about securing “a receipt that says I got something that I can take to the CFO, which will continue to justify my budget”? Listen to the full podcast episode here: https://shorturl.at/MAAny

Join NAGRA, One Hungary, Media Press Group, and The Media Leader on 3rd June at 2:00pm BST for a webinar on: Achieving leadership in AI-driven content discovery As AI reshapes how audiences discover and engage with content, this session will explore how operators are using enriched metadata, real-world user signals, and contextual AI to deliver more personalised viewing experiences. We’ll look at how super-personalised discovery is helping to improve audience engagement, drive retention, and support revenue growth and what this means in an increasingly competitive TV and streaming landscape. The discussion will also consider the impact on content partners, and how channels and apps can secure visibility and value within operator-led ecosystems. Join The Media Leader us for this timely conversation on the future of content discovery. Register here: https://lnkd.in/eKbuYMEc

Today, The Media Leader, in partnership with Join Our Table - A space to celebrate Black British women, hosted a Gamechangers in Media roundtable celebrating Black women driving change across the industry. The discussion was rich with leadership insight, nuance, and impactful perspectives on the future of media. The theme on the table was Channel Strategy and the Craft of Planning, exploring what effective media planning should look like in 2026, and questioning whether the industry’s current approach to channel selection, measurement, and effectiveness is truly fit for the future. We were honoured to be joined by Louise Twycross-Lewis- PHD, Caroline Forbes - Bauer Media Outdoor UK, Geraldine Anyanwu - Global, Chloe Davies - The Unmistakables, Michelle Sarpong - the7stars, Lesley Myers-Lamptey- T&P, and Elizabeth Anyaegbuna- @Buna Street Collective. Thank you all for your valuable contributions and thought-provoking perspectives. The full write-up from of this conversation will be out next week. #futureofmedia #advertising #womeninmedia #blackwomeninmedia