Systemiq Ltd. reposted this
Why is the protein aisle the front line of UK public health? 🩺 We often talk about personal choice, but the data shows that retailer activation is the real driver of dietary shift. New modelling from Systemiq Ltd. reveals that supermarkets have the power to avoid £108 million in annual NHS costs. For health professionals and policy-makers, this is the missing link: 🍎 Assortment: broadening the range isn't just about sales; it’s about increasing nutrient diversity and closing the UK's 11% fibre gap. 📍 Placement: integrating plant proteins into the main meat aisle nudges flexitarians toward heart-healthy, low-saturated-fat options without the friction of a separate specialist aisle. 🏷️ Promotion: driving toward price parity (projected by 2028) makes health and sustainability accessible to everyone, regardless of budget. Simple changes in supermarket operations can deliver a 33% uplift in plant-based sales. It’s time to view assortment and placement as essential public health interventions. 🔗 Summary: https://hubs.ly/Q04gX-zB0 📩 To request a private briefing on the findings, contact our team at corporate@proveg.org. #PublicHealth #Nutrition #FibreGap #HealthyRetail #ChoiceArchitecture #ProVeg #Systemiq