A letter from our Head of Impact, Hugh Jackman

I'm thrilled to announce that I've joined Humanitix as Head of Impact. It's a role I didn't take lightly - but the more I learned about Humanitix and how it works, the more I realised this isn't just something I want to support from the sidelines. This is something I want to help build. Let me tell you why.

For a long time, we've accepted this idea that business exists to make money, and if you want to do good, you start a charity. Two separate worlds. Humanitix rejects that entirely - and that's what makes it so important. Not just as a ticketing platform, but as a signal of where capitalism needs to go.

What Adam, Josh and the team have built isn't a tech company that donates to charity. It's a fundamentally different model. The impact isn't a side project or a PR strategy - it's the engine. Every dollar of profit goes to the mission, there are no shareholders in the equation. That's not corporate social responsibility. That's a whole new architecture for how a company can work.

And here's what excites me most: Humanitix isn't just proving that this model works - it's proving that it can win. They're competing head-to-head with some of the biggest ticketing companies in the world, and they're growing faster because the product is genuinely better. That destroys the old excuse that doing good means accepting a worse product or a slower business.

But none of this happens without the event hosts. If you’ve ever chosen Humanitix for your event, you are part of the movement. Every time a host picks Humanitix, they're casting a vote for this new approach to business.

Collectively, those choices have now directed over $20 million AUD to projects tackling global poverty and education.

That's not just our impact. That's our hosts' impact too. Twenty million dollars, powered by tens of thousands of people who decided that where their booking fees end up actually matters.

I think we're at a turning point. People - especially the next generation - are tired of companies that treat impact as a marketing campaign. They want to know that the systems they participate in every day are contributing to something actually worth building. Humanitix is one of the world’s great examples of this model working.

Imagine if every industry had a Humanitix - if someone looked at insurance, or banking, or logistics and said,

'What if we kept the product world-class but redirected the profits to where they're needed most?'

We'd be living in a very different world. That's no longer idealism as Humanitix has shown it's a viable, scalable blueprint.

That's why I'm here. Not just to support a great cause in Humanitix, but to help prove a point: that the best version of capitalism is one where success and impact aren't in tension - they're the same thing. If we get this right, extreme poverty doesn’t stand a chance.

With gratitude,

Hugh Jackman,

Head of Impact at Humanitix