Media Frankfurt GmbH

Opel at Frankfurt Airport: A new model deserves a media moment that is hard to miss: At Germany’s largest hub, Opel presents their new Astra Sports Tourer on our “Digital Landmark”, a 100 sqm digital megascreen at the access road to Terminal 1. ✈️ Located at a key arrival touchpoint, the format puts the new model directly into the spotlight before travellers even enter the terminal. For brands, this is where scale, motion and location work together in a premium airport environment. 💬 Get in touch to explore high visibility airport formats: https://lnkd.in/eKm9Fcby #AirportAdvertising #DOOH #Automotive #MarketingAndAdvertising

BER - Berlin Brandenburg Airport is now live in our programmatic network ✈️ The programmatic integration of BER expands our existing partnership, adding automated, data-driven booking options for digital advertising spaces at the capital’s airport. With BER now connected, the programmatic networking of German airports takes another step forward – unlocking new opportunities for targeted digital campaigns across key aviation hubs through our partnership network SkyConnect. What does this mean in practice? 📍 Extended reach: access to one of Europe’s most visited cities with an international audience ⚙️ Greater flexibility: real-time planning, optimisation and cross-airport activation 🎯 Smarter targeting: based on time of day or live flight data 🔁 Seamless journeys: campaigns can follow passengers across their journeys via our SkyConnect cooperations with leading airports in Germany With 57 digital screens along central passenger touchpoints, BER brings additional scale and visibility to our programmatic ecosystem. For advertisers, this means more control, more relevance and more efficiency in a data-driven media landscape. 🗨️ Contact us to learn more about the programmatic possibilities at BER: https://lnkd.in/dWB_n-Cg #MarketingAndAdvertising #ProgrammaticDOOH #AirportAdvertising #DigitalOutOfHome #Programmatic

Two prominent placements. One powerful presence at Frankfurt Airport’s new Terminal 3. Honda is one of the first advertisers in the middle of the new intercontinental departure area, using two spaces that perfectly work together: ✅ A Promotion Point showcasing their "Prelude" hybrid coupé right in front of a huge duty-free store ✅ The “Digital Plaza Stars” – two 60 sqm digital boards in the premium marketplace with intense visibility throughout the shopping area Together, they create a clear media journey: physical brand experience at floor level, supported by large-format digital presence in a high-quality plaza setting. The focus is clear: time and attention of business travellers, luxury shoppers, holidaymakers and international passengers. Honda is using this setup to present their new model “Prelude”, making it part of the first brand experiences at the newly opened Terminal 3 in Frankfurt. 🗨️ Looking to create a similar brand presence at the airport? Get in touch with our experts: https://lnkd.in/dY-S3dmZ #FrankfurtAirport #Terminal3 #AirportAdvertising #DOOH #BrandExperience | Fraport AG

Terminal 3 is not only changing Frankfurt Airport (FRA). It is changing the way brands can become part of the airport environment. ✨✈️ The opening of Frankfurt Airport’s new Terminal 3 is making headlines across leading national and international industry media. Amongst others: The Moodie Davitt Report, a key international voice for travel retail and airport commercial development. TRBusiness - Travel Retail Business, a leading global publication for travel retail and duty free. airliners.de, a recognised specialist medium for aviation and airport news. Forbes, a world-renowned business magazine. HORIZONT, one of the most relevant media titles for marketing and advertising in Germany. Handelsblatt, one of Germany’s leading business publications. Together, these mentions show how much attention Terminal 3 is attracting across the market. In the press, the new terminal is being recognised as an important step forward for Germany's no. 1 hub: modern, international and built around a new level of passenger experience. For airport advertising, this also marks the beginning of a new era. With more than 2,500 sqm of advertising space, integrated into the architecture and placed along key passenger touchpoints, Terminal 3 opens up new opportunities for brands to become part of the journey. Not just as messages on screens. But as part of a premium travel environment. ➡️ Read more in The Moodie Davitt Report’s feature on the new Terminal 3: https://lnkd.in/dhiyBxuq #AirportAdvertising #DOOH #FrankfurtAirport #Terminal3 #BrandExperience | Fraport AG

The big moment has finally arrived: Terminal 3 at Frankfurt Airport has opened its doors to the world. And with it, a completely new stage for brands. Our new media portfolio is officially live: “A total of 223 advertising assets and more than 2,500 square metres of advertising space in the Terminal offer brands high-visibility exposure within a premium setting,” says Martin Korosec, Managing Director of Media Frankfurt. Ranging from large-scale digital and static formats to activation-driven promotions. All designed to reach internationally connected, high-value audiences along the entire passenger journey. Key highlights at the very heart of the terminal: ⭐ “Digital Check-in Icons”: among the largest indoor LED screens in Europe with 120 sqm each, setting the tone right at arrival ⭐ “Digital Plaza Stars”: premium visibility in the central marketplace, where dwell time meets spending power ⭐ “Brand Impact Zone”: a fully customisable, accessible brand space within the marketplace, ideal for immersive brand experiences near premium retail brands Terminal 3 offers a wide spectrum of visibility options in a truly premium environment. And it’s already happening. Brands like DZ BANK AG, Europcar, Honda, Kia Europe/Kia Deutschland GmbH, LUMAS, Xiaomi Technology/Xiaomi Deutschland and Mastercard are among the first to go live. Find out more about Terminal 3 and our media portfolio here: https://lnkd.in/duiHmncF #FrankfurtAirport #Terminal3 #DOOH #MarketingAndAdvertising | Fraport AG

Why Frankfurt Airport’s Terminal 3 offers new opportunities for brands. Key takeaways from Jens Koenen from Handelsblatt: One of Germany’s most respected business publications looked at the new Terminal 3 and explored how airport infrastructure is evolving into a highly relevant media environment for brands. It highlights several key developments: ✅ Terminal 3 represents a major new step in the evolution of Frankfurt Airport. ✅ Advertising is playing a more strategic role within the airport ecosystem. ✅ Airports provide premium media environments defined by attention, dwell time and audience quality. ✅ Digital infrastructure is making airport advertising more flexible, targeted and responsive. ✅ Advertising, passenger movement and retail performance are becoming more closely connected. The article also underlines what makes airport advertising distinct: international premium audiences, strong contextual relevance and the opportunity to reach travellers in an attentive mindset. For us, airports are not simply transit spaces. They are environments where brands can connect with affluent, mobile and globally minded audiences at the right moment. Please note: the original article is in German, so we wanted to share the key takeaways here for our international network. Read the full article here: https://lnkd.in/d-z3sWe5 #MediaFrankfurt #AirportAdvertising #FrankfurtAirport #DOOH #OutOfHome | Fraport AG