Creative Project Planning

I started Essajees Atelier in a highly competitive industry, and it nearly broke me mentally because I was: > Hungry for work > Desperate for clients > Didn’t want to say "no" to work So, I took on clients who neither valued my work nor me. Now, with nearly 2 decades of experience, I wish I could tell anyone in my shoes these 6 things: 1. Think like the buyer: Don't chase every client desperately. Instead, look for the right clients. This mindset shift changes everything. You're offering valuable expertise. 2. Your 1 best work is worth 10 bad projects: Quality >>> Quantity, always. So I would tell myself to focus on excellence, not numbers. A single great client can lead to a beautiful portfolio piece and future referrals. 3. Trust your gut feeling: Energy and vibes matter more than you think. Bad matches lead to stress, heartbreak, and subpar work. If something feels off during initial meetings, it probably is. 4. Take your time to interview clients: Ask tough questions and do background checks. Make sure the client's vision aligns with yours. A proper vibe check isn't just nice – it's essential for project success. 5. Being selective isn't a privilege, it's smart: You don't need hundreds of inquiries to be choosy. Even with few options, prioritize clients who resonate with your values. The right fit brings out your best work, regardless of your experience level. 6. Low conversion rates are okay: We now convert very few inquiries into actual clients at Essajees Atelier. This ensures we work only with our ideal clients, leading to better outcomes for everyone. Remember, we're not just selling a service but actually curating experiences and relationships to last years. What's one thing you wish you knew when starting your business? Share below! #Entrepreneur #Interiordesign #Business #Lessons

As a creative who specializes in photography filmmaking, I usually receive emails and messages from creatives seeking advice. Over the years, I’ve written down and reminded myself of certain key points with each project. I thought it would be beneficial to share some of these ideas here on LinkedIn. 1. Debrief: After each project, taking the time to debrief is essential. Reflect on what you did to achieve the goals, identify the challenges faced, and consider how you and your team can learn from the experience. Evaluate whether your ideas were too ambitious or if the brand or client didn’t fully connect with your vision. Gathering all this information helps you refine your approach and apply these lessons to your next project, guaranteeing continuous growth and improvement. 2. Clear Communication: Establishing open and transparent communication from the start ensures that everyone is on the same page, from the production team to the client. This helps manage expectations and keeps the project moving smoothly. 3. Collaboration: Successful projects are built on collaboration. Engaging with your team, valuing their input, and working together towards a shared vision is key to creating something special. 4. Adaptability: Flexibility is crucial in creative work. Whether it’s adjusting to last-minute changes or finding creative solutions on the fly, being adaptable keeps the project on track. Remember to be Nimble! 5. Storytelling: At the core of every project is a story. Whether it’s a photo shoot or a film, the ability to tell a compelling story that resonates with the audience is what sets the work apart. Story is everything. 6. Attention to Detail: The little things matter. Paying close attention to every element—from lighting and composition to styling and post-production—elevates the final outcome. It's all in the details. 7. Client Relationships: Building and maintaining strong relationships with clients is just as important as the creative work itself. Understanding their needs, keeping them involved, and delivering on promises fosters trust and long-term partnerships. Remember no client is the same. 8. Passion and Purpose: Bringing your passion and sense of purpose to every project keeps the work authentic and impactful. It’s not just about the final product, but the process and the message behind it. This is your personal stamp and DNA don't forget it. 9. Professionalism: From meeting deadlines to maintaining a positive attitude, professionalism sets the tone for the entire project and ensures a smooth experience for everyone involved.

I've seen professionals who: - Chase every opportunity that comes their way. - Spread themselves too thin across multiple projects. - Burn out trying to do it all. I've been there too. For years, I said yes to: - Every speaking engagement offered. - Any collaboration proposed. - Every "good" opportunity that crossed my path. The common advice I heard: ~Never turn down an opportunity. ~You miss 100% of the shots you don't take. ~Success comes from saying yes. But I've learned a crucial lesson: Saying yes to everything means saying no to focus. Why did I start saying no to good opportunities? - To create space for great ones. - To deepen my expertise in specific areas. - To maintain my energy and passion. It's counterintuitive, but saying no has led to: ✓More meaningful work. ✓Stronger professional relationships. ✓Accelerated growth in my chosen niche. The hardest part? Overcoming the fear of missing out. But remember: Every yes is a no to something else. Your time and energy are finite. Invest them wisely. Saying no to good opportunities isn't about limitation. It's about intention. It's about making room for the extraordinary. What's your experience with selective opportunity-taking? #linkedingrowth #linkedinforcreators

Early in my consulting career, I said yes to everything. Every project, every client, every request that came my way. I thought more work meant more success, more credibility, more growth. Then I realized I was drowning in mediocre projects that didn't challenge me or add real value. What changed everything? Learning to say no. No to projects outside my expertise. No to clients who don't value advisory and to be challenged. No to rushed timelines that compromise quality. When I started being selective, something amazing happened: I was seen as the expert in my field and my reputation improved My connections and dialogues with organisations levelled up My impact grew. I could focus on solving complex problems that truly matter. The best consultants aren't the busiest ones, they're the most selective ones. Every yes to the wrong project is a no to the right opportunity. If you want to stand out in data consulting, stop trying to be everything to everyone. Be exceptional at what you do best, and say no to everything else. What's the last project you should have said no to? - - - - - - - - - - - - - - - - - - - - - - - - - - - If you are looking to learn more about data in #Azure you’ve come to the right place. I’m Brian, I love to share my experiences and learning in #technology and #analytics with my peers. I’m writing about #fabric, #warehouse, #realtimeintelligence, and #datastrategy

In 2025, I turned down 50+ projects and took on only a total of 7 projects. Most projects aren't just a fit for what we do. The industry rewards volume with more clients, faster timelines, constant output. But I've learned that saying yes to everything is the fastest way to dilute the work you're actually capable of. When you're stretched across too many projects, you can't give any of them your full attention. And the clients who deserve your best thinking end up getting a fraction of it. Most designers I know struggle with saying no. We're taught that turning down work means turning down opportunity and losing margins. But the opposite is true. Saying no to misaligned projects creates space for the ones that energize you the industries that pull you in, the visions that challenge you, the partnerships where you genuinely care about the outcome. That's when the work stops feeling transactional and starts feeling like something you're proud to put your name on. Quality, passion, and genuine care for the client's goals will always matter more than volume. It's not about being selective for the sake of exclusivity. It's about protecting your ability to do work that actually matters to you, and to the people you're building it for.

Everyone says: “Know your worth.” “Say no to what doesn’t align.” “Only work with dream clients.” But when the invoices are small, the bills are real, and you're just trying to get things off the ground - saying yes to everything feels like survival, not a compromise. And that makes things murky. You start convincing yourself: "This one gig won’t hurt." "I’ll just manage the red flags." "I need the experience." "I can’t afford to say no." But here’s what I’ve learned - the hard way: 🚩 The client who doesn’t respect boundaries on Day 1 won’t magically evolve. 🚩 The project that feels off before it starts usually ends up costing more than it pays. 🚩 The early ‘yes’ that feels like a win often leads to long-term drain, not growth. Being selective doesn’t mean you’re arrogant. It means you’re protecting your time, your energy, and your standards even when they’re still under construction. It’s not easy. It feels counterintuitive when you’re building. But the truth is: not every project is worth the price your peace will pay. And if it costs your integrity or identity, it’s already too expensive. #HardTruths #FoundersLife

Figma announced several new features using Generative AI. Far more interesting than the features were the responses from designers. Although many were worried about the increasing role of AI in design, other responses lamented the narrowing understanding of design. To say that AI is coming for our jobs is to reduce design to putting pixels on a screen. We expect team members to understand that we’re not just rectangle painters, and yet sometimes we forget it ourselves. My holistic view of design emerged when I researched creativity and innovation, seeking out the behaviors and mindsets that enable the best creative work. I summarized what I learned in three mindsets -- curiosity, skepticism, and humility -- that are essential for individuals participating in creative endeavors. Moreover, I sought a model of design that didn’t prescribe a particular series of tasks, that didn’t focus exclusively on the deliverables, and that could scale to accommodate different sized problems and different sized constraints. I developed a model called the Discovery Activities Matrix. This two-by-two doesn’t prescribe particular activities or deliverables. Instead it helps designers and teams be intentional about where they are in developing their ideas and adjusting their behaviors to meet the needs of the object of their work. The model addresses four types of activities: ~ Gather: Filling gaps in your knowledge and understanding to inform the process ~ Process: Analyzing new information to put it into context for the problem ~ Explore: Considering a variety of approaches for addressing the problem ~ Focus: Zeroing-in on a single direction How does creativity work? My hypothesis is that we’re drawn to one of these four types of activities depending on the need of the thing we’re working on. Maybe we have a hunch that the enterprise needs a tool to support a business process, so we GATHER to see how that process works today. Maybe we’ve confirmed our hunch, but we don’t know enough to know what’s important, so we move to EXPLORE to consider a variety of solutions. Using those explorations, we move to FOCUS to identify the right constraints, even if we haven’t found the solution yet. At any given moment, I’m doing one of these types of things in service of the design. This movement between the activities is guided by our perception of what the work needs at any given moment. It’s a compelling philosophy, but a bit naive. The real world doesn’t give us the luxury of floating along until we find a solution. That doesn’t diminish the strength of the model. I know what I need to do, I know what’s missing from my process, even if I’m constrained from doing it. Frankly, there’s a role for AI in every one of these quadrants, but understanding what the work needs at a given moment is a decision for a human to make. Not because an AI can’t do it (eventually), but because listening to the work and deciding where to take it is the ultimate act of creativity.

One thing I’ve learned working with clients: Proximity shapes perception. The brands you work with. The projects you accept. The rooms you enter. The platforms you show up on. They all send a signal. Even when you don’t realize it. I’ve seen talented professionals take on projects that looked impressive on the surface… but didn’t align with how they wanted to be perceived long-term. The result? Their positioning became blurry. Their audience got confused. And the right opportunities stopped coming. Because people don’t just judge you by what you say. They judge you by who and what you associate with. The creatives who win consistently aren’t the busiest. They’re selective. They understand that every “yes” is branding. Every collaboration is positioning. Every visible association tells a story. This isn’t about ego. It’s about alignment. Before you accept that next opportunity, ask yourself: Does this move me closer to how I want to be known,?or further from it? #socialmediastrategy #brandgrowth #positioning #doyinodekunle

Why I Say ‘No’ More Than I Say ‘Yes’ as a Designer This might sound counterintuitive, but here’s the truth: saying 'No' has been my greatest tool for success. Early in my career, I said ‘Yes’ to every project. I thought more projects meant more experience and growth. Instead, it led to burnout, missed deadlines, and half-baked designs. 👉 Here’s what changed: I became choosy. Now, I only accept projects that align with my strengths, my style, and my vision. ✳ What happened when I started saying 'No'? ❇Work with fewer projects, I could give 110% to each one. ❇Focused effort led to faster, more precise results, boosting client satisfaction. ❇By being selective, I positioned myself as a premium designer. My rates increased, and so did the demand for my work. The Takeaway? 💪 Not every project is worth your time. When you’re selective, you deliver better work, build a stronger reputation, and attract clients who value your expertise. ✅ My Rule: If a project doesn’t inspire me or fit my skill set, I say ‘no’—and my career has thrived because of it. Want to learn how to choose the right projects and say ‘NO’ with confidence? Drop a 'power’ in the comments, and I'll share my process! #graphicdesign #merge #photoediting #photoshop #editing #visualdesign #colorful #art #natural #artwork #advertisingagency #photoshopediting #visualdesign #photomanipulation #media #inspiring #inspiration #advertising

Reminder: not every project that pays is worth taking… Last month we turned down a £20k project. Good money. Interesting challenge. Timeline worked. But something felt off. In the discovery call, they kept talking about features. More features. Complex features. Features their users would probably never touch. When I asked about their marketing team's current pain points, they didn't have clear answers. When I asked what success looked like, they talked about visual impact, not business outcomes. Red flags everywhere. After closing Grizzly Bear and then building Shrink Studio | Webflow Certified Partner London over the last three years, I've learned that wrong-fit clients don't become right-fit clients. Revenue from bad projects costs more than it pays. We could have built what they wanted. Would have been bloated, over-complicated, ultimately not that useful. And in six months they'd have been unhappy, we'd have been frustrated. Nobody wins. Three years ago, when I had £4,500 in my account, I would have taken that project. Needed to. Now we're selective. We work with clients who value the same things we do - speed, autonomy, impact, results over features. Honestly, that’s a really lovely place to be in! Every “no” makes space for the right “yes”...