Video Content Creation Tips

As a B2B creator myself, I always start by storyboarding my content. Visually outlining all the elements—shots, graphics, scripts—makes filming much smoother later. I used to jump into recording, but taking that extra planning time (usually only 30-60 minutes) pays off tremendously in better quality and fewer do-overs. Now, my average project time is down 30%, and I can reuse templates across videos. The post I'm sharing (🔗⬇️) outlines a few easy storyboard formats that organize your ideas visually: ➤ two-column scripts ➤ whiteboards ➤ video canvases I tend to whiteboard first to nail down the concepts, then document them in my Video Script Maker™. Another pro tip: If possible, build your storyboards right in your editing platform, I usually do this in Ecamm (h/t Ecamm Network, LLC). That way, you transition seamlessly from organizing to filming, as everything is right there. Storyboarding was a game changer for my process, and I've been teaching all of my clients how to do the same. If you want to improve video results and efficiency, I highly recommend checking out the post and trying it yourself! Do you have any pro tips to share? #b2bcreator #videomarketing #videocoach

Why coaches and facilitators who shine in live sessions struggle on video — and how to fix it Ever feel confident running a live session... when hit and your words get muddled up? Maybe–like me–you got to a point where you need to reach more people. Or serve your clients better without trading more time. And making training videos became the obvious step to reinforce key lessons. But the video just felt unnatural In a room full of people, I knew exactly what to say and when to say it. But on camera? I’d overthink every line. Start again more times than I care to admit. And still feel like I was rambling I missed the spontaneity of live sessions. Reading the room Responding in the moment Adapting as I go But when you’re recording a video, There's no feedback loop. No nodding faces. No "aha" moments to fuel your energy. Then I found the fix. I stopped trying to ‘perform’ for the camera. And instead leaned into a structure that made my videos feel natural, clear, and engaging. Here’s my go-to training video structure: 1. Start with a hook ↳ Open with a clear promise. 2. Focus on relevance ↳ Speak directly to their challenges and hopes 3. Share the big idea ↳ Use a memorable idea, framework, or metaphor 4. Deliver practical know-how ↳ Break it down step by step and give examples 5. End with action ↳ Give a practical task with best-practice tips When I started using this structure, my videos went from over-rehearsed to natural. And instead of feeling robotic, I felt like me. If you’ve been struggling to translate your live session magic into video content, try this. You don’t need to ‘perform’ You just need a plan. ✍️ What’s been your biggest challenge with recording videos? Drop it in the comments — I’d love to hear your experience.

A new research paper featuring collaborations from NVIDIA, Stanford University, UC San Diego, University of California, Berkeley, and The University of Texas at Austin introduces a breakthrough method that could redefine how we generate long-form videos from textual storyboards. 💡 The Challenge: While modern Transformers have excelled in producing short video clips, generating complex, multi-scene, one-minute videos has remained a hurdle due to the inefficiencies of handling long temporal contexts with traditional self-attention layers. 🔍 The Solution: Introducing Test-Time Training (TTT) layers! This innovative approach integrates neural networks within RNN hidden states, yielding more expressive video generation capabilities. By adding TTT layers to pre-trained Transformers, the team managed to create one-minute videos that maintain coherence across scenes and even complex storylines. 🎬 Proof of Concept: The research team showcased this by utilizing a dataset based on classic Tom and Jerry cartoons. The results highlighted TTT layers outperforming existing approaches like Mamba 2 and Gated DeltaNet, evidenced by a 34 Elo point lead in human evaluations. 🔗 Sample videos, code, and annotations: https://lnkd.in/g3D72gGH #AI #VideoGeneration #MachineLearning #Innovation #Research #TomAndJerry #ArtificialIntelligence #NVIDIA #Stanford #UCBerkeley #UCSD #UTAustin

Google is just about to drop Veo, a video generation model that can create high-quality 1080p footage from text, image, and video prompts. Announced at Google I/O, Veo outputs cinematic shots with accurate physics, realistic motion, and a surprising grasp of visual storytelling — all from a short prompt. It joins a fairly substantial list of competitors; see my lists of the top 10 global and top 5 Chinese text-to-video models below. Veo supports advanced controls like masking and camera movement, and it even understands cinematic terms like “timelapse” or “aerial shot of a landscape.” Google says it worked closely with artists and filmmakers to align Veo’s capabilities with creative workflows, including Oscar-winning director Donald Glover and his creative studio Gilga. The rollout is limited for now. Veo is available to select creators through VideoFX, and Google says broader access is coming “soon.” The model will also integrate with YouTube Shorts and other Google products down the line — an advantage OpenAI doesn’t have. This isn’t a research paper or a teaser trailer — it’s a real product. I’ve had access to Veo for about a month, and I can tell you first-hand: it’s pretty spectacular. Magical, really. Google’s ecosystem integration will make Veo even more interesting. It’s likely to have a major impact on video creation because everyone will be a description and a tap away from producing and distributing all the video they can think of. Some people will call this new genre of vibe-video creation “AI slop.” That’s about as useless a description — and as egotistically pejorative — as saying YouTube and UGC were only good for videos of cats on skateboards. We’re on the cusp of something incredibly new and incredibly exciting. Global Leaders in AI Video Generation 1. OpenAI – Sora: Advanced text-to-video model producing high-resolution, realistic videos from textual prompts. 2. Google – Veo: Generates cinematic 1080p videos with accurate physics and motion, integrated with Google’s ecosystem. 3. Runway – Gen-3 Alpha: Offers real-time video generation with tools for editing and cinematic production. 4. Pika Labs – Pika 1.0: Enables collaborative editing and supports various styles, including anime and 3D animation. 5. Luma AI – Dream Machine: Focuses on high-speed rendering and realistic video generation from text and images. 6. Adobe – Firefly Generate Video: Integrates with Adobe Creative Cloud, allowing text-to-video and image-to-video generation. 7. Meta – Movie Gen: Generates personalized videos up to 16 seconds long, supporting video, image, and audio inputs. 8. Kling AI: Provides high-quality, realistic video generation with advanced motion control features. 9. Hailuo Minmax: Specializes in generating complex and long-duration videos from text and images. 10. Magic Hour: Offers tools for video manipulation, animation, and free AI-powered video editing.

I’ve learned that a YouTube thumbnail is not decoration. It’s the front door. Before someone hears the story, meets the person, or understands the place, they see one frame. One face. One emotion. One tiny promise. And in that split second, they decide whether to enter. The best thumbnail is rarely the prettiest image from the trip. Sometimes the cinematic shot loses to the photo that feels more human. A moment that creates a question. That question is everything. After 15 plus years of traveling to every country and making videos for the internet, I’ve realized thumbnails are their own language. Simple enough to understand instantly. Interesting enough to make you pause. Too much detail and people scroll. Too little tension and people scroll. Too polished and people don’t believe it. The sweet spot is curiosity with clarity. A great thumbnail makes someone think: “What is going on here?” “I didn’t know this existed.” “I need to see what happens next.” That tiny rectangle can decide whether a story reaches 10,000 people or 10 million. The goal isn’t to trick people into clicking. The goal is to earn the click honestly. Because behind every great thumbnail should be a story worth staying for.

5 years and 400+ videos later, I understand what impact video content can have. But, when I started out, I felt that video creation was a daunting process. Today, it feels like a breeze. Here are the 4 things I’ve learned in my video creation journey that will help you accelerate yours. 1. 𝐂𝐡𝐨𝐨𝐬𝐞 𝐚 𝐧𝐢𝐜𝐡𝐞 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐬𝐨𝐦𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐨𝐫 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞. This makes it way easier to come up with content ideas and create for the long term. Ideas just come out naturally and when you record in front of the camera, you are much more in control of the content. You look natural and when that happens, your audience is able to relate to your content. You win, they win. 2. 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐫𝐞𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐢𝐧 𝐟𝐫𝐨𝐧𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐚𝐦𝐞𝐫𝐚 If you are just starting out, then recording yourself in front of the camera may give you some nerves. But, the key here is to embrace those nerves. It’s nothing but a lack of practice. Record as many clips as you can and go through each clip to understand where you need to improve. Create a weekly, or monthly cadence of recording those videos. Follow it through. 3. 𝐓𝐫𝐲 𝐲𝐨𝐮𝐫 𝐡𝐚𝐧𝐝 𝐚𝐭 𝐞𝐝𝐢𝐭𝐢𝐧𝐠 If you have the time, put yourself through the process of editing. That’s where the storyline finally comes together. It will give you a great perspective into creating videos that you like to watch and eventually the audience likes to watch. This trains you to understand the editing process when you finally outsource it to an editor. 4. 𝐑𝐞𝐥𝐞𝐚𝐬𝐞, 𝐭𝐚𝐤𝐞 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐚𝐧𝐝 𝐚𝐧𝐚𝐥𝐲𝐳𝐞 Finally, you just need to release as many videos as you can, take feedback from the audience, and analyze that feedback and the metrics. This will help you improve your videos over time. Are we getting started? #VideoContent #ContentCreation

Video content is one of the most effective tools for engaging audiences and simplifying complex topics. For law firms, it’s an opportunity to showcase expertise, connect with potential clients, and build trust in a relatable way. Here’s how to create impactful video marketing: 1️⃣ Use Videos to Simplify Complex Topics Legal concepts can feel overwhelming, but short, clear videos can break them down for your audience. Examples: “What to Expect During a Divorce Consultation.” “Understanding Your Rights After a Workplace Accident.” “How to Navigate Probate in the UK.” Tip: Focus on one key topic per video to keep it concise and easy to follow. 2️⃣ Showcase Client Success Stories Sharing anonymised testimonials or case outcomes can demonstrate your firm’s impact and build credibility. Example: A personal injury lawyer could share how their efforts helped a client secure a settlement. Tip: Use storytelling techniques to make these videos relatable and emotionally engaging. 3️⃣ Introduce Your Team Building trust starts with showing the human side of your firm. Use videos to introduce your solicitors, highlight their expertise, and provide a glimpse into your office culture. Examples: “Meet [Name], Our Family Law Specialist.” “A Day in the Life at [Your Firm].” Tip: Keep these videos professional yet approachable, showcasing your team’s personality and professionalism. 4️⃣ Use Live and Recorded Webinars Webinars allow you to engage directly with your audience, offering insights on trending topics or answering questions. Examples: “Navigating GDPR Compliance for Small Businesses.” “Understanding the Implications of No-Fault Divorce.” Tip: Record webinars to repurpose key moments into shorter clips for social media. 5️⃣ Optimise for Accessibility Make your videos accessible to a wider audience by including captions and transcripts. Why It Matters: Many users watch videos without sound, and captions also support viewers with hearing impairments. Tip: Use tools like Rev or Otter.ai to generate captions easily. 6️⃣ Promote Strategically Great video content needs to reach the right audience. Share videos on LinkedIn, your website, and via email newsletters. Use short clips or teaser versions on social media to drive traffic to the full video. Example: Post a 15-second clip of a webinar on LinkedIn with a link to watch the full session. 7️⃣ Track Video Performance Measure how your videos are performing and refine your approach based on data. Metrics to Monitor: Views, engagement (likes/comments), watch time, and conversions. Example: If explainer videos outperform team introductions, focus your efforts on educational content. Videos are a powerful way to engage your audience, showcase your expertise, and build trust. By tailoring your content to client needs and presenting it in an accessible, relatable way, your firm can create meaningful connections that lead to results. 💬 What legal topics would you cover in a video?

Spending thousands on video equipment that's not driving engagement? The data shows you're wasting your money. I analyzed 250 videos on LinkedIn's new Video Feed to "decode" the algorithm — Here's what we found: 1. The most popular length 2. The two best-performing hooks (with examples) 3. If text overlays help you get more eyeballs 4. Do captions really help 5. The best format (vertical or landscape) 6. The truth about storytelling 7. What style of content is still king 8. Which is best: high production or smartphones (below) 9. If hashtags really help your reach 10. The best CTA (this one surprised me) One big discovery? The most successful creators focus on authenticity over production value. You don't need: ❌ Fancy Equipment ✅ Storytelling and delivery matter more than 4K resolution. ❌ Perfect Editing ✅ Raw, authentic clips with minor imperfections often perform better. ❌ Viral Hooks ✅ You don't need clickbait. Just a clear message that resonates with your audience will keep them watching. —— I put all the findings — data and tips — into one easy checklist. Perfect if you want more reach and engagement on your videos. ✅ Two ways you can download it -Tap "NEW LinkedIn Video Checklist" by my profile pic above -Go to my Featured section ORRR if you really prefer, comment "video" and I'll send it to you. Let's grow together 🤙🏻

Stop thinking about creating one animated video - at - a - time. Here's a "new" approach to improve results, quality and brand consistency! Starting every new video project from scratch can feel overwhelming. The approvals, the creative brainstorms... it’s like climbing a mountain each time. But it doesn’t have to be that way. • Are approvals dragging on longer than they should? • Were all your 2024 videos consistent with your brand and goals? • Was onboarding a new video team this year more stressful than expected? • When you think about January, are you ready with animation assets, or are you starting from zero? Here’s a framework to help you rethink video creation. It’s not only about solving today’s challenges; it’s about setting yourself up for success next year and beyond. • Mini projects ---------------------------------- Think of your quarterly needs: maybe it’s product explainer videos, internal communications, or campaign launches. But before planning each video, look at what could be shared among them. • Reuse with Purpose ---------------------------------- Start by identifying patterns in your content needs. What elements like style, characters, visuals or concepts like RTB's, USP's and brand values ... can you use across multiple animated assets? Think beyond one-off videos to assets that evolve and adapt. The first project is developing these assets to align with your brand, audience, and goals. It might feel like a step back for a moment, and it is, but this step back will provide perspective. • Quality First ---------------------------------- This isn’t about cost-saving. It's about a more efficient way to plan your creative as a long-term asset that scales with your brand. Reusable systems elevate your creative quality. A well-crafted library becomes a tool for consistency and innovation, ensuring every video reflects your brand’s story. And when you inevitably need something quickly, you are already part of the way there. • Stakeholder alignment ---------------------------------- This one is a huge win! If you position the first project as an exercise in creating a strategic animation system, all other video content created with it will already have alignment from leadership. It's like a cheat code for the approval process. Instead of reviewing everything each time, just review what's new, and because it's based on an animation system, it will be a much smoother process. • Long-Term Value ---------------------------------- Think about it like planting seeds for your brand. The ROI isn’t just in cost efficiency or the performance of each video based on the system, but in the exponential value, these assets create as they’re reused, refined, and expanded. The right approach isn’t about making content faster but building a strategically designed animation library that grows with your brand. #AnimationStrategy, #BrandConsistency, or #CreativeSystems.

Pres Romanillos left us far too soon, but not before making a profound and lasting impact on the animation industry. A gifted draftsman and passionate storyteller, Pres was admired for the emotional nuance and integrity he brought to his characters. His work on The Hunchback of Notre Dame, Mulan, and Spirit: Stallion of the Cimarron displayed his rare ability to combine classical elegance with raw expressive force—most memorably in the soulful, tormented horse Spirit, whose eyes alone told whole stories without a word of dialogue. One of Pres’s most notable techniques was his use of methodical thumbnailing. As seen here, these weren’t idle sketches or throwaway ideas—they were concise, purposeful explorations of movement, expression, and emotion. For many veteran animators, Pres’s thumbnails exemplified a crucial stage of planning: not just spitballing, but a rapid-fire way of establishing key poses and beats before scaling up to full animation. His thumbnails were like distilled performance—each one a miniature performance in graphite. His legacy lives on not just in the characters he brought to life, but in the reverence younger animators still hold for his process, discipline, and heart.