Expanding Career Horizons

Struggling to change careers? Here are 7 steps I used to jump from healthcare to Microsoft: 1. Start With Foundational Knowledge I started by learning the basics of my new field. I scoured the web for the top 3 introductory courses on marketing. I devoted a month to taking all of them. But education doesn't get you hired, results do. This was just the starting point. 2. Create A Sandbox Next, I set up my own website. I explored all the digital marketing channels: I published articles (SEO). I ran small paid campaigns to it. I started social accounts for it. I made an email newsletter. This let me get hands on with real tools I'd use. 3. Volunteering Now it was time for the real deal. I reached out to 100s of local businesses. I told them about my goal to transition industries. Then I offered them my services for free with an out to cut ties at any time. This gave me "real" experience and testimonials. 4. Consulting Next, I started charging for my services. I started with a low monthly retainer. Then I used my volunteering case studies to get clients. As I helped more clients, I increased my rates. I also expanded my experience and skills. I was getting paid to learn! 5. Documenting The Journey As I learned, I shared. I created content about: - Strategies I was testing - Mistakes I made - Results of tests I ran - Big wins Writing helped me cement what I learned. It also acted as a "resume" where employers could see how I operated. 6. Action-Oriented Education I didn't stop taking courses after Step 1. I used my "real world" work to guide me. If a client gave me a task I couldn't do? I'd take a course on it. If I realized I needed a skill to level up? I read a book on it. Action refined my education. 7. Packaging It All Up This process allowed me to create my own experience. I put it on my resume, in my LinkedIn, and used the examples during interviews. When I started, I was working in healthcare. By the end, I'd landed my dream job at Microsoft. I hope it helps you too!

Why Indonesian professionals often struggle with Western clients (Hint: It’s not about talent) After 15 years between Southeast Asia and Europe, I’ve seen too many Indonesian professionals miss out on international opportunities. (Not because of a lack of skill) But because of a gap in cultural expectations. So let’s bridge that gap, starting today. Here are 5 unspoken expectations Western companies have: Clarity over Harmony ↳ We often soften bad news or speak indirectly. ↳ Western teams prefer direct and clear communication, even if it’s uncomfortable. Proactive > Reactive ↳ Don’t wait to be asked. ↳ Come with solutions, ideas, updates, they’ll see you as a leader. Time = Trust ↳ Deadlines aren’t flexible. ↳ Missing them (even slightly) erodes confidence quickly. Responsibility is personal ↳ Own your tasks fully. ↳ “I wasn’t informed” doesn’t work in this culture. Challenging ideas = Respect ↳ In the West, respectful pushback shows engagement. ↳ Silence can be mistaken for disinterest. Bonus: 2 more shifts to level up globally: Feedback ≠ Attack ↳ In Indonesia, direct criticism feels harsh. ↳ In Western teams, feedback is a growth tool, not personal. Documentation > Memory ↳ “Saya ingat kok” isn’t enough. ↳ Clear notes, task tracking, and written updates build trust. If you work with global clients or dream of growing your career abroad… These cultural shifts matter as much as your technical skills. Let’s not just be excellent → Let’s be understood. P.S. Which of these 7 resonates most with your experience? Feel free to repost ♻️ so others in your network can learn too. #CrossCulturalCommunication #GlobalCareer #RemoteWorkTips #IndonesianProfessionals #WorkCulture #LeadershipSkills

The sustainability career path no one tells you about: 1. Learn the frameworks, acronyms, and tools (EPR, SBTi, LCA, ISO…). 2. Realize most stakeholders don’t speak that language. 3. Get great at translating targets into plain English. 4. Realize people don’t care about targets, they care about trade-offs. 5. Get great at connecting impact to P&L, risk, and brand. 6. Realize decisions still happen without (or despite) the evidence. 7. Get great at influence without authority: narratives, coalitions, timing. 8. Realize org politics and incentives beat logic on most Mondays. 9. Get great at choosing leverage points and letting go of the rest. 10. Finally understand the job was about people, not spreadsheets, all along. Tools, ratings, and policies change every year. Human nature doesn’t. Sustainability is people work. Invest accordingly.

Lately I have noticed a few patterns during interviews. Here are the two that stand out: Poor attitude and scripted answers. Here Are 10 Ways I’d Prepare to Not Just Get Through the Interview Loop—But Stand Out: 1. Do your research. Know the company’s mission, recent news, and products. Understand the role and how your experience connects to it. If you know your interviewers’ names, look them up on LinkedIn. If there’s a shared interest or experience, bring it up early to build rapport. Interviews are conversations—starting with curiosity sets the tone. 2. Practice with intention. Amazon interviews (like many others) go beyond the basics. It’s not just “Tell me about a project.” They’re looking for: • Did you own it? • Did you think ahead? • Did you drive real outcomes? Build a story bank: • 3 strong projects • 1 launch • 1 blocker you overcame • 1 failure you learned from Each story should reflect clear ownership and align with the company’s leadership principles or values. 3. Go deep, not wide. Choose stories that show real depth. • What decisions did you make? • What tradeoffs did you weigh? • What metrics did you move? If you didn’t drive the outcome, don’t use the example. 4. Use the XYZ format. Frame accomplishments like this: “Did X in Y time, which resulted in Z.” Example: Launched a new internal tool in 6 weeks, saving 15 hours/week for the support team. 5. Use “I” statements. Unless the question is about collaboration or team dynamics, focus on your individual contributions. Use action verbs like “I optimized,” “I led,” “I implemented.” 6. Prepare for follow-ups. Practice high-pressure questions. Ask clarifying questions before you respond to make sure you fully understand. Example: “Tell me about a time you got pushback from leadership.” Interviewers want to see how you stay composed under pressure. 7. Use the STAR(T) method. Structure answers clearly: • Situation • Task • Action • Result • Takeaway This helps you communicate clearly and keep your answers on track. 8. Mirror your interviewer. Pay attention to your interviewer’s tone, pace, and energy. Some are direct and fast-paced, others are more conversational. Adjust your communication style to match theirs and build connection. 9. Be respectful, always. Kindness, curiosity, and professionalism go a long way. Don’t try to prove you’re the smartest person in the room. Focus on being the most thoughtful. 10. Interview them, too. You're not just being evaluated—you’re evaluating them. Ask smart questions to learn more about the role, team, and company culture. Avoid HR-related questions (like time off or salary) in early rounds unless prompted. Resumes get you in the door. The way you communicate, connect, and own your story—that’s what gets you the offer. Don’t aim to sound perfect. Aim to sound prepared, thoughtful, and real. What’s one thing you always do before an interview? Would love to hear how you prep.

The hard truth to swallow: If you're a great professional in your specialty, that might not be enough. 👇 There are 5 types of skill sets depending on the breadth and depth of knowledge and skills: 1) I-shaped: Deep expertise in one area but may lack versatility. 2) T-shaped: Expertise in one area with broad skills across disciplines. 3) M-shaped: Expertise across multiple specialties for versatile adaptability. 4) V-shaped: Excel in two complementary fields, bridging gaps between disciplines. 5) X-shaped: Deep expertise with leadership skills for diverse team management. When I was at the beginning of my career path, I believed that being I-shaped was sufficient. But before starting my own business and becoming a leader, I transitioned from being I-shaped to X-shaped. 📌 Here's how to progress from I to X: ↳ From I-shaped to T-shaped: Broaden your skill set horizontally by gaining proficiency in related areas. ↳ From T-shaped to M-shaped: Diversify your expertise across multiple disciplines. ↳ From M-shaped to V-shaped: Excel in complementary fields, leveraging your diverse skills to innovate and bridge gaps. ↳ From V-shaped to X-shaped: Develop leadership and collaboration abilities while retaining deep expertise in your area. Success isn't reserved for those who master just one thing. It's achieved by those who embrace their full potential. Skills open the doors to opportunities. Nothing else is that powerful.☝️ On the spectrum from I to X, where do you think you fall? Have you ever hired someone using this framework?

Starting a portfolio career in my 40s generated insights I wish someone had communicated at the beginning - it would have eliminated months of inefficient iteration. Here are 5 things I wish I knew before starting: 1. You don't need to resign before building I assumed I had to choose - corporate employment OR portfolio career. Incorrect. You can construct income streams while employed. Test, validate, then transition when you have momentum. 2. Your professional network outweighs your website I invested weeks building polished portfolio site. What actually generated clients? One message to former colleague. Warm introductions outperform cold digital presence consistently. 3. Pricing reflects value delivered, not hours invested I underpriced for months thinking hourly. The shift: charge for the problem you solve and outcome you create, not time required. 4. It's not passive income - it's active diversification Portfolio careers aren't automated systems. You're actively managing multiple clients, projects, relationships. But you control the leverage, not single employer. 5. Start before you feel ready I delayed until everything achieved perfection - branding, website, LinkedIn optimization. That was wasted time. Start with one client, one project. Refine iteratively. Your second career arc doesn't require perfection. It requires momentum. Sign up to my newsletter for more insights: https://vist.ly/4rux6 #portfoliocareer #jobsearch #fractionalwork #consulting #careerchange

According to the World Economic Forum’𝐬 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐉𝐨𝐛𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 𝟐𝟎𝟐𝟓, around 𝟑𝟗 𝐩𝐞𝐫𝐜𝐞𝐧𝐭 𝐨𝐟 𝐜𝐨𝐫𝐞 𝐰𝐨𝐫𝐤𝐩𝐥𝐚𝐜𝐞 𝐬𝐤𝐢𝐥𝐥𝐬 are expected to change by 2030. Among the 𝐭𝐨𝐩 𝐭𝐞𝐧 𝐟𝐚𝐬𝐭𝐞𝐬𝐭-𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐬𝐤𝐢𝐥𝐥𝐬 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞 𝐢𝐬 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐬𝐭𝐞𝐰𝐚𝐫𝐝𝐬𝐡𝐢𝐩. This shows that the 𝐠𝐫𝐞𝐞𝐧 𝐭𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 𝐡𝐚𝐬 𝐦𝐨𝐯𝐞𝐝 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐦𝐚𝐫𝐠𝐢𝐧𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐜𝐞𝐧𝐭𝐫𝐞 𝐨𝐟 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞. For professionals today, it is no longer enough to be technically competent in your domain. What sets 𝐟𝐮𝐭𝐮𝐫𝐞-𝐩𝐫𝐨𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐩𝐚𝐫𝐭 is how well they 𝐞𝐦𝐛𝐞𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 into everything they do. I have noticed that individuals who begin saying things like “I optimise for resource efficiency” or “I design with circular value in mind” get asked different questions and enter different conversations. One memory that stands out is a marketing lead I advised. They reframed a campaign as “reducing material waste in the value chain” instead of simply “brand awareness.” The outcome changed: client meetings became 𝐦𝐨𝐫𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐚𝐧𝐝 𝐥𝐞𝐬𝐬 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥. 𝐌𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐰𝐨𝐫𝐤 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐟𝐫𝐚𝐦𝐞 𝐲𝐨𝐮𝐫 𝐫𝐨𝐥𝐞, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐝𝐞𝐥𝐢𝐯𝐞𝐫. Here are seven 𝐠𝐫𝐞𝐞𝐧 𝐬𝐤𝐢𝐥𝐥𝐬 that will define 𝐜𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 in the coming decade 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠 – Recognising your role as part of wider ecological, social, and value chains 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 – Designing for reuse, repair, and renewal rather than single use 𝐆𝐫𝐞𝐞𝐧 𝐃𝐚𝐭𝐚 𝐅𝐥𝐮𝐞𝐧𝐜𝐲 – Interpreting energy use, carbon footprint, and resource flow data 𝐀𝐝𝐚𝐩𝐭𝐢𝐯𝐞 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 – Guiding teams through sustainable transition 𝐋𝐢𝐟𝐞𝐥𝐨𝐧𝐠 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐀𝐠𝐢𝐥𝐢𝐭𝐲 – Accepting that what you know today will evolve and proactively adapting your competence 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐒𝐭𝐞𝐰𝐚𝐫𝐝𝐬𝐡𝐢𝐩 – Taking conscious responsibility for resource impact 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐕𝐚𝐥𝐮𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 – Innovating with both business growth and ecological and social impact in mind 𝐓𝐫𝐮𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐛𝐞𝐠𝐢𝐧𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐲𝐬𝐭𝐞𝐦, 𝐧𝐨𝐭 𝐚𝐩𝐚𝐫𝐭 𝐟𝐫𝐨𝐦 𝐢𝐭 If you want to remain relevant in the decade ahead, start weaving these green skills into your current role instead of waiting for a “green job” label. The market will reward those who think sustainably from day one, not just those who switch roles. Which green skill will you develop in the next six months, and how will it shape your professional story? LinkedIn #LinkedInGreenSkills #COP30 #FutureOfWork #CareerGrowth #Sustainability #GreenSkills

In Europe, humility signals competence. In the US, visibility signals leadership. That single cultural divide quietly shapes more executive careers than most people realize. After more than a decade working across European markets and now operating in the US, I see this tension play out repeatedly at senior levels. Exceptionally capable leaders move geographies and suddenly find their influence diluted, not because they are less competent, but because they are playing by the wrong signaling rules. In many European corporate environments, especially within legacy FMCG businesses, understatement is a virtue. You let the numbers speak. You build credibility over time. You avoid overt self-promotion because competence is assumed to be demonstrated through consistency and depth. In the US, particularly in PE-backed or growth-driven consumer companies, the dynamic is different. Visibility is currency. If you do not articulate your impact, someone else will. Leaders are expected to narrate their wins, frame their strategic thinking, and position themselves as enterprise contributors. Neither approach is right or wrong. But they are not interchangeable. I have seen European leaders land in the US and struggle because they believe strong performance alone will translate into recognition. Meanwhile, more vocal peers shape the narrative in rooms they are not even in. I have also seen American executives in Europe come across as overly self-promotional, damaging trust in cultures where collective credit matters more than individual spotlight. From a career survival perspective, this matters. The global executive who rises is not the loudest or the most modest. It is the one who can calibrate. Can you be visible without being boastful? Can you claim impact without alienating peers? Can you adjust your signaling depending on the boardroom you are in? In today’s cross-Atlantic leadership landscape, cultural fluency is a competitive advantage. Because talent alone does not determine who gets the mandate. Perception does. Curious for those who have worked across both markets. Where have you felt this divide most sharply in your own career? #Leadership #CareerStrategy #FMCG #GlobalBusiness

Career Investing Framework: Manage Your Career Like a Stock Portfolio What if we approached our careers the way investors approach the stock market? 🤔 📈 Traders don’t just pick random stocks. They analyze trends, assess risk, and make decisions based on data, not emotions. Now, imagine applying the same strategy to your career. Here’s a framework that will help you ride your wins, cut your losses, and future-proof your career. 1️⃣ Identify High-Growth Careers (Stock Selection) 🚀 Just like investors look for high-performing stocks, you should focus on industries and roles with long-term growth potential. ✅ Follow industry trends—AI, sustainability, Web3, digital marketing? ✅ Learn where demand is rising and align your skills accordingly. ✅ Invest in industries that have strong fundamentals (not just hype). 2️⃣ Build a Strong Skill Portfolio (Diversification) 🎯 A good investor never puts all their money into one stock. Your career should be the same. ✅ Develop T-shaped skills—broad knowledge with deep expertise in one area. ✅ Don’t rely on just one income stream—consider side projects, freelancing, or passion projects. ✅ Stay adaptable—the economy shifts, and so should you. 3️⃣ Ride Your Wins (Doubling Down) 💰 When a trader spots a winning stock, they invest more. In your career: ✅ Identify what’s working—what roles, industries, or skills give you the best returns? ✅ Double down—seek promotions, upskill, or expand your network in those areas. ✅ Maximize opportunities—if a role or industry is taking off, leverage it to its fullest. 4️⃣ Cut Your Losses (Exit Strategy) ❌ No smart investor holds onto a failing stock. Likewise, in your career: ✅ If a job is stagnant, toxic, or leading nowhere—exit strategically. ✅ If an industry is declining, pivot before you’re forced to. ✅ Don’t let the sunk cost fallacy keep you in a bad situation. 5️⃣ Risk Management (Hedging Against Uncertainty) 🛡️ Markets are unpredictable—so is the job landscape. Smart career investors: ✅ Keep learning—your skillset should be your safety net. ✅ Network consistently—opportunities often come from unexpected places. ✅ Stay financially prepared—having a buffer gives you the freedom to make bold career moves. Think Like an Investor, Act Like a CEO Your career is your portfolio. You are the portfolio manager. ✅ Where are you investing your time and energy? ✅ Are you holding onto bad decisions for too long? ✅ Are you capitalizing on your wins? The best investors don’t chase quick gains. They play the long game. Are you? #careerstrategy #careergrowth #investing #trading #stockmarket

Reflecting on my last experience, I realized I spent 13 years as a translator. Not of language. There are quite significant differences on timing when you approach a headquarters driven team or a local one. Planning, decision making, even what "results" means can have completely different timelines depending on which side of the table you're sitting on. A expat executive arrives with a 3 to 4 year assignment. Their career depends on delivering results now. The local team is building something. They think in mid to long term. They want to know if this leader will still care about them in two years, or if they're just another face passing through. Both are right. Both are rational. And both will quietly lose trust in you the moment they feel you've crossed to the other side. That's the job nobody puts in the job description. Three things I learned the hard way: → Neutrality is a myth. You move constantly between both sides, and you have to be transparent about it. → Short assignment cycles create long-term risk. If leadership rotates every 4 years, culture continuity becomes an emergency, not a project. → Attention to detail is not a junior skill. The most senior leaders I worked with obsessed over it. That discipline travels across cultures. The companies winning in complex markets aren't the ones with the best global playbook. They're the ones with leaders who know how to make two worlds work, without pretending they're the same. What's the biggest cultural gap you've had to bridge in your organization? #HRLeadership #CrossCultural #LatAmBusiness #Leadership #CHRO