Waystone Consulting Limited’s Post

Walking through the doors at BIBA yesterday as the CEO of my own company, I expected to feel proud. What I couldn’t have imagined was the chance to share that moment alongside three men Lekan Ajisafe Titus Ayodele Anthony Faleye - FCA, ACA(ICAEW) who’ve spent two years building something no one else has. Post Assurance Brokers Limited. The first FCA-authorised UK broker built for the Nigerian and West African community. The FCA has been clear: the market needs to do better on access for underserved consumers. Most firms are still working out what that means. PABL already is. The market has been overdue a different kind of new entrant. We’re bringing one. #BIBA2026 #UKInsurance #ConsumerDuty #UnderservedCommunities #FinancialInclusion