United States Hockey League (USHL)’s Post

Welcome Joe Banach as Vice President of Business Development! (Or shoot him a note at banach@ushl.com) 👋 With more than 15 years of partnership, sales, and activation, Banach brings a diverse skill set to the USHL. In his role with the League, Banach is responsible for expanding the league’s commercial footprint, growing revenue, and establishing strategic partnerships to ensure long-term sustainability, visibility, and continued excellence in player development, fan engagement, and league expansion. Banach was previously the Director of Corporate and Strategic Partnerships with USA Football. While there, he secured several marquee partnerships while leading strategic planning and fiscal oversight for partnership operations. He served as a key member of USA Football’s leadership team, aligning partnership strategy with organizational and Olympic objectives, while also driving all aspects of new business development. He was directly involved in a multi-year partnership forged between USA Football and Under Armour.   “Joe brings exactly the kind of national-level partnership experience the USHL needs as we continue to strengthen our commercial platform and expand our visibility across the hockey and broader sports landscape,” said USHL President and Commissioner Glenn Hefferan. “He has helped lead major sponsorship initiatives connected to Olympic programs, professional franchises, and national governing bodies, and he understands how to translate those relationships into meaningful long-term value for an organization.”   “The USHL plays a central role in the American development pathway to NCAA Division I hockey, the National Hockey League, and the United States Olympic Team,” added Hefferan. “As the league continues to expand its footprint and elevate its business operations, Joe’s leadership will help us build the strategic partnerships necessary to support our players, our member clubs, and the league’s long-term strength.” More: tinyurl.com/3tsyy5kn