Marcus Millone might’ve started in commercial real estate debt at a regional bank, but now he runs one of today's most organically beloved running and lifestyle brands: Minted. Early in COVID, Milione began posting fashion and fitness content on TikTok and Instagram to cure his boredom. He committed to churning out 3 videos a day, everyday, for a full year. And it totally paid off. He drew in an audience that became the foundation of what we know as Minted today. Eight months into building his brand, he set a revenue target that would justify quitting his bank job. He hit it within 5 minutes of his next drop. From there, Milione went all in. He took on extreme risks, pouring every dollar into each release, hoping the community would show up. His inventory lived in his parents’ garage, his family members became fulfillment teams, and holidays became packing days. And still, the brand kept selling out. Minted’s newest collaboration with Saucony cements that rise, showing what relentless reps and founder-led ingenuity can build.