Spotler Group’s Post

🚫 More ads won’ t fix broken operations. 🚫 More tools won’t fix poor execution. In 2026, eCommerce brands don’t win by being louder — they win by being operationally sharp & data-driven. At Data Spectors, we help brands scale by outsourcing: 🛒 Marketplace Operations 📞 Customer Support 📈 Marketing Execution ☁️ Tech & Cloud Workflows All built around one belief 👇 Don’t be vague. Ask for data. 👉 Read the full article — link in comments #eCommerce #DataDriven #CustomerExperience #D2CBrands #OperationalExcellence #SmartScaling #DataSpectors #DontBeVagueAskForData

🛍️ The 2040 Market Map: The Case for Salesforce Unified Commerce McKinsey & Company new 2040 Market Map reveals a clear future: Commerce is the undisputed center of the global economy. This massive opportunity demands a unified platform strategy, and Agentforce Commerce is uniquely positioned to deliver it. The analysis projects that eCommerce will not just be the largest market; it will dwarf every other growth sector. Why This Mandates Salesforce Unified Commerce 1️⃣ The Center of Gravity Shift: Projected at up to $20T, eCommerce is on pace to become bigger than AI, EVs, Cloud, and Ads combined. Operators who view it as a separate channel will fail. Unified Commerce is no longer an option—it is the mandate for survival and scale. 2️⃣ The Compounding Stack: Every major growth category identified (Cloud, AI, Digital Ads, Data/Cybersecurity) feeds into, and is amplified by, a modern commerce platform. Salesforce, with its integrated Customer 360 platform (Commerce Cloud, Marketing Cloud, Service Cloud, and Data Cloud), is built to harness this compounding effect. 3️⃣ Value Pools Land in Commerce: While AI reshapes work and Cloud carries the infrastructure, the ultimate value and revenue pool lands where transactions occur. Salesforce’s open architecture ensures brands can seamlessly integrate the best AI, data, and service capabilities directly into the purchase journey. Action Plan for Salesforce customers (and prospects) ➡️ The next 15 years will reward brands who pivot now. This is how Salesforce enables you to capitalise on the $14T to $20T opportunity: ➡️ Treat Commerce as a Multi-Decade Profit Engine: Leverage Salesforce Commerce Cloud's scalability and continuous innovation to build an asset, not a temporary project. ➡️ Build the Compoundable Capabilities: Utilize the full Salesforce platform to fuse the growth drivers: ⏩ AI: Personalisation (Einstein) and automation (Agentforce) at every touchpoint. ⏩ Cloud: A secure, scalable infrastructure for global growth. ⏩ RMN & Ads: Leverage Marketing Cloud to monetise your customer data (Retail Media Networks). ⏩ Supply Chain: Integrate B2B/OMS/Service to turn fulfilment into a competitive advantage. 🧪 Stress Test Your 2030 Plan: If your current commerce stack requires manual integration, limits cross-channel service, or isolates B2C from B2B, it will not survive aggressive growth curves. A single, unified Salesforce view is the only way to pressure-test and achieve these curves. 💭 Final Thought: The future of the global economy is commerce. Agentforce Commerce Unified Commerce is the platform that ensures you are at the very center of it. Need help with a first, or next, step. DM me. Happy to help.

Marketing today isn’t about running more campaigns. It’s about responding to customer intent in real time. That’s exactly what Marketing Cloud Next is built for. Marketers have long struggled with fragmented data, delayed journeys, static rules, and disconnected tools. Marketing Cloud Next addresses this at the core — not as add-ons. What changes with Marketing Cloud Next: Unified, real-time customer profiles powered by Data Cloud Event-driven journeys that adapt as behavior happens AI-led decisioning embedded into segmentation, content, and optimization Native cross-channel orchestration across the Salesforce ecosystem Nurturing shifts from scheduled steps to continuous, intelligent engagement. Messages adapt. Journeys evolve. Decisions happen in the moment. Marketing Cloud Next isn’t just the next release. It’s the foundation for how modern marketing is meant to work. #MarketingCloudNext #SalesforceMarketing #MarketingTechnology #MarTech #CustomerEngagement #MarketingAutomation #DigitalMarketing #DataDrivenMarketing #AIinMarketing

Stop building on someone else's brand and start building your own. 🚀 Our latest article breaks down how you can launch a full-scale Chatbot SaaS business using a proven white-label model. Scale your agency, set your own pricing, and provide omnichannel automation to your clients—all under your own logo. Read the full blueprint here: [ https://lnkd.in/gwzG7yqH ]

Stop building on someone else's brand and start building your own. 🚀 Our latest article breaks down how you can launch a full-scale Chatbot SaaS business using a proven white-label model. Scale your agency, set your own pricing, and provide omnichannel automation to your clients—all under your own logo. Read the full blueprint here: [ https://lnkd.in/gwzG7yqH ]

2025 showed that SaaS partner programs succeed only when partners can execute effectively. It’s no longer about the number of partners, it’s about: Easy campaign activation AI-driven insights Outcome-focused measurement With SaaS spend projected to grow from $373B in 2025 to $418B in 2026, the winners will turn strategy into measurable action. Read the full blog to explore channel trends and what’s next for 2026: https://lnkd.in/gw_E8ZDV #SaaS #ChannelMarketing #PartnerEcosystem #AIinSaaS #2026Trends

Personalized emails drive 52% more sales than generic, one-size-fits-all messages. That’s exactly why “batch and blast” just won’t survive in 2026. So, if your emails still sound like they’re talking to everyone … they’re probably connecting with no one. In our latest blog, we unpack: • How to make emails feel like they were written for one person • How dynamic content takes personalization further • How smarter segmentation leads to fewer unsubscribes • Why ‘when’ you send matters just as much as ‘what’ you send And yes – we also show how Maropost Marketing Cloud makes all of this way easier with AI-powered segmentation, eRFM analytics, dynamic content, product recommendations, and send-time optimization. Read the full article and upgrade your email strategy for 2026: https://m-post.co/3NgT171 #emailpersonalization #emailmarketing #marketingautomation

When company like Zscaler crosses $1B on AWS Marketplace and is already planning the 📊 next phase of adoption, it shows how quickly Marketplace is reshaping GTM. Yesterday in London we wrapped our last in-person session of the year with ISV alliance, and cloud GTM leaders. They joined our insightful speakers Phil Soane (AWS), Vineet Parmar (Zscaler) and Manesh Raveendran (Spektra SaaSify) Here are a few signals that stood out: 1️⃣ Marketplace is becoming “normal” for sellers Zscaler shared how Marketplace is now built into how their sellers think. Their analysis confirmed that deals are in fact larger via AWS Marketplace and close faster. Sellers see it as a way to unlock more customers and budget, not only a procurement shortcut. Their conversation is no longer “should we use Marketplace?” – it’s “what does the next level of Marketplace adoption look like?” 2️⃣ Early-stage Marketplace adoption: don’t oversell it internally For companies earlier on the curve, one theme kept coming up: the goal isn’t to win a big internal debate about Marketplace – it’s to land a first set of deals through Marketplace. Keep the story simple: Lead with customer benefits and deal velocity, get a few wins via Marketplace, Let those deals prove the case to sales, finance, and opps . Once there’s real revenue in the reports, adoption conversations become much easier. 3️⃣ Channel and Marketplace are getting tightly linked For more mature ISVs, we heard strong agreement that channel partners are now key to Marketplace scale. Partners in the room were very enthusiastic: Marketplace is becoming a way to strengthen their AWS alignment simplify procurement for joint customers participate directly in cloud-commit–driven deals. 4️⃣ PLG is getting a bigger role on Marketplace Importance of PLG elements is growing – especially free trials, but also self-serve flows on Marketplace listings. For many buyers, this is now the expected way to start: try the product, then scale via private offers and co-sell. 5️⃣ New AWS capabilities that will shape 2026 GTM A few product moves that people in the room were paying attention to: → Agent Mode – buyers will be discovering products via conversational agents Makes keywords, messaging and SEO on Marketplace listings more important. → Multi-Product Offers – the ability to bundle multiple vendors into a single offer and transact as one. Big enabler for alliance plays that feel seamless for customers. → Express Private Offers – for deals that are too big for pure self-serve but not big enough for a heavy sales cycle you can train AI to negotiate 6️⃣ Integrators as critical infrastructure Marketplace enablers like Spektra SaaSify are becoming essential infrastructure for Marketplace scale – to automate co-sell, private offers, PLG and now funding requests so GTM teams don’t get stuck in operations. Huge thank you to everyone who joined, and to Spektra SaaSify for helping us close the year with such a high-signal session

🎧 EPISODE 782: Salesforce Marketing Cloud CMO Bobby Jania on the end of "Do Not Reply" marketing - Listen: https://buff.ly/epesdZ8 What if the most damaging phrase in your marketing isn't a four-letter word, but three simple ones: "Do Not Reply"? Agility requires more than just moving fast; it requires breaking down the walls between departments to respond to customer needs in the moment they happen. It’s about empowering every part of the organization to act as one cohesive brand, turning every interaction into a meaningful conversation. Today, we're going to talk about the end of an era: of one-way, impersonal, "do not reply" marketing. We’ll explore the shift from siloed campaigns to unified, real-time conversations, and what it takes to empower every single employee, from sales to service, to be an extension of the marketing team to build trust and drive growth. To help me discuss this topic, I'd like to welcome, Bobby Jania, CMO Marketing Cloud at Salesforce. Don't miss the latest expert-mode #martech and #innovation insights: ➡️ Subscribe to #TheAgileBrandNewsletter: https://buff.ly/w4W8aBC or ➡️ Subscribe to the #AgileBrand on: Apple: https://buff.ly/cn88tXl Spotify: https://buff.ly/d7RJarO YouTube: https://buff.ly/0nnjkb0 #martech #marketing #b2bmarketing #digitalmarketing #businessgrowth #marketingstrategy #customerexperience #advertising #marketingdigital #digitaltransformation #leadgeneration #customerjourney #marketingtechnology #cmo #marketingtips #marketer #digital #inboundmarketing #contentmarketing #strategy #growthmarketing #customeracquisition #marketingtips

41% of an ecommerce store’s revenue comes from just 8% of its customers. Yet many teams are still focused on chasing new customers… while those high-value ones quietly disappear. That’s not a traffic problem. That’s a retention problem. The truth is, most customers don’t leave because of bad products. They leave because brands stop showing up at the moments that matter. Customer journey automation fixes that. It delivers timely, behavior-triggered, personalized messages across the entire lifecycle automatically: ✔️ Welcome & onboarding ✔️ Abandoned cart recovery ✔️ Post-purchase engagement ✔️ Personalized product recommendations ✔️ Win-back flows before churn happens In this blog, we break down how customer journey automation improves retention – and how Maropost Marketing Cloud helps ecommerce teams build automated journeys that actually retain customers (not just email them): https://m-post.co/3MDvm0t #customerjourney #journeyautomation #customerretention #marketingautomation