We’ve added five new Harley-Davidson dealerships across key riding markets. That brings Sonic Powersports to 20 rooftops and growing. The focus is straightforward. Build a better experience for… | Sonic Automotive

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We’ve added five new Harley-Davidson dealerships across key riding markets. That brings Sonic Powersports to 20 rooftops and growing. The focus is straightforward. Build a better experience for riders, from how bikes are bought to how they’re serviced and supported. More scale, but still local. More capability, without losing what makes these dealerships special. We’re excited to welcome new riders and new teammates into the Sonic family!

10 Comments

Steve Nicholson 2w

The motorcycle industry is changing. Margins are tighter. Unit sales can fluctuate. But one thing remains steady… Your service drive and parts counter. For Harley-Davidson dealerships, Fixed Operations isn’t just support, it’s the heartbeat of your entire operation. Riders don’t just buy bikes. They build relationships. They customize. They maintain. They come back. That’s where real, sustainable profit lives. When your service department is dialed in and your parts and accessories team is engaged, you’re not just turning wrenches… You’re building loyalty, increasing RO count, and creating a culture riders want to be part of. The strongest Harley stores aren’t waiting on the next bike sale. They’re maximizing every rider that already trusts them. If you’re ready to grow your Fixed Ops and turn it into a true profit engine, let’s connect. Let’s build something that lasts. #ThatCarGuy #HarleyDavidson #FixedOps #MotorcycleIndustry #ServiceDrive #PartsAndAccessories #DealerLife #RideMore #CustomerLoyalty #Profitability

Jon Warren 4w

Sonic should consider buying RideNow! They still use outdated systems and put all deals on paper. I witnessed this firsthand at the dealership in Concord. I didn't realize this unit a few weeks ago, but there isn't a CARFAX system for powersports like there is for automobiles. There is a strong opportunity for someone to pick up the idea and move forward. HUM? 🤔

1 Reaction

Ray Hernandez 4w

Here we grow again!!!

2 Reactions

Lupita Hopper 4w

Previous GSM of a powersports dealer, Traffic Manager experience with Sonic Automotive (Sonic university), and fellow motorcycle enthusiasts here, are you brining Traffic management to your Harley locations? Let’s talk!