TV Advertising Effectiveness in Retail Proven

Retail Media Didn’t Beat TV. It Reframed the Game. You’re shopping. You open your loyalty app. That banner ad? You don’t call it retail media. You call it helpful. Retail media isn’t a channel. It’s a set of capabilities (including CTV). It’s a targeting lens. A lens that prioritizes behavioral resonance over generic reach. That connects brands to shopper decisions in real-time. Not as interruptions, but as enhancements. At Public Label, we’re not just placing ads. We’re designing what surrounds them: - From PDP content to paid touchpoints - From product benefits to shopper clarity - From influencer proximity to contextual utility Because this isn’t a channel shift. It’s a context reset. TV didn’t lose. Context won. #PublicLabel #ConsumerMarketing #MarketingStrategy #ConsumerMarketingStrategy #RetailMedia

🎯 NEW RESEARCH ALERT 🎯 : Key findings from Advertiser Perceptions illuminates addressable TV advertising’s growing role in the TV Upfronts: ✅ 78% of advertisers say addressable TV will play a role in 2026 / 2027 TV Upfront negotiations ✅ 75% of buyers expect addressable TV to be more important in negotiations compared to last year ✅ 67% are using / plan to use AI within addressable TV advertising for advanced targeting & segmentation ✅ 56% of advertisers plan to use addressable TV and deterministic identity this year, growing to 66% next year Download here: https://lnkd.in/ePBBUqEP #GoAddressable #addressablefirst #Upfront2026

What's your biggest challenge when it comes to CTV? Because the shift is real — viewers now choose what, when, and how they watch. And for brands, that means better targeting, real measurement, and new ad formats that linear TV never allowed. We put together a full breakdown of what CTV is and how to make the most of it 👇 https://lnkd.in/esnP8G_k Drop your thoughts in the comments.

Relevance Isn’t Louder. It’s Closer. Retail media is outspending TV. Influencer budgets are up. AiGC is scaling faster than UGC. But none of that is what matters. What matters is what the shopper feels in the moment. The banner ad that anticipated your need? That’s relevance. The influencer who actually gets your grocery routine? That’s resonance. The PDP image that helps you decide, not just scroll? That’s real help. #PublicLabel #RetailMedia #Retail #MarketingStrategy #Branding #EffortlessExperience #AiGC #UGC

Alex Boras, President, US, Blis, part of T-Mobile Advertising Solutions, with Crissi Cupak, Head of Product, PMG, breaks down why one-to-one targeting is fading and what replaces it in the age of consumer control.

Coming out of #POSSIBLE this week, there was one consistent theme from my conversations with brands: Everyone believes in CTV, fewer feel like they’re getting the performance they need. I sat in on Damian McKenna’s presentation which helped put a finer point on it: CTV has the scale but not the feedback loop. Without it, there is no performance TV. The creative format is how we get there. That’s how social and search mined critical consumer signals to inform targeting and optimization. That gap between performance channels and CTV is becoming more obvious and closing that gap is where a lot of the more interesting conversations are happening right now. Great energy in Miami this week- until next time!☀️🏝️

Following up on something I posted recently about trust + targeting — and I want to get specific. One of the most practical ways to act on that idea right now is the Salem News Channel. And I want to be clear about something: this is platform direct. No agency layer. No programmatic middleman taking a cut. You're buying straight from us. A :30 second spot. $14 CPM. National streaming TV reach. Hosts like Hugh Hewitt, Larry Elder, and Eric Metaxas — voices with genuine audiences who actually listen, share, and act. Salem reaches 9.2 million radio listeners weekly and drives 15.2 million video sessions a month across the full network. SNC is where that audience watches. And this audience isn't a lookalike model or a third-party segment. It's real, built-in, and loyal. High homeownership. Strong credit. Household incomes above $100K. These are the people you want making decisions about your brand. When I talk about trusted environments being the competitive advantage right now — this is a concrete example of what that looks like in practice. Premium content. Known voices. Platform-direct pricing that most advertisers don't expect to see attached to national CTV. If that last post resonated with you, this is worth a conversation. DM me directly. #SalemNewsChannel #CTV #StreamingTV #MediaStrategy #BrandTrust #Advertising #SalemMedia #PlatformDirect

TV isn’t a one-screen, one-audience experience anymore. Think about watch parties: one screen can mean multiple viewers, shifting intent, and completely different customer journeys. The brands getting more from CTV today aren't just measuring reach. They're understanding how people move across different platforms and share screens, so they can improve targeting, reduce wasted spend, and find what's actually driving results.

Political media consumption is no longer a single‑screen experience. Learn more in our recent study with Comcast. As voters move fluidly between linear TV, CTV, mobile, and social, understanding how multiscreen exposure actually drives awareness and impact is critical. Research‑grade, first‑party data makes it possible to measure what’s really happening across platforms—and to plan with confidence in an increasingly complex media landscape. At Dynata, we help organizations turn real voter behavior into clearer insights, smarter activation, and more defensible measurement. Ira Citron Gabe Goldstein Aaron DuBray https://lnkd.in/etjW3W5V

𝐓𝐕 𝐚𝐝𝐬 𝐚𝐫𝐞 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐬𝐡𝐨𝐩𝐩𝐚𝐛𝐥𝐞 🇬🇧📺 This week, 𝐀𝐦𝐚𝐳𝐨𝐧 announced a major 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐍𝐞𝐭𝐟𝐥𝐢𝐱. Amazon’s first-party purchase data is now powering Netflix ad targeting in the UK. Historically, TV advertising sat firmly at the top of the funnel — great for brand awareness, but difficult to measure when it came to direct sales. This could reshape that model. 🔹 𝐋𝐞𝐬𝐬 𝐠𝐮𝐞𝐬𝐬𝐰𝐨𝐫𝐤 Instead of relying mainly on viewing habits, advertisers can now target audiences based on actual shopping behaviour. 🔹 𝐂𝐓𝐕 𝐦𝐨𝐯𝐞𝐬 𝐜𝐥𝐨𝐬𝐞𝐫 𝐭𝐨 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Streaming ads are becoming easier to connect to downstream purchases, making TV feel less like a pure awareness channel. 🔹 𝐑𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 𝐤𝐞𝐞𝐩𝐬 𝐞𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 Retail media is no longer limited to retailer websites and marketplaces. It’s now moving directly into entertainment platforms. If advertisers can connect streaming ads to real purchasing behaviour, it becomes much easier to justify TV spend in performance-focused strategies. The gap between entertainment and commerce keeps getting smaller. #AdTech #RetailMedia #NetflixAds #AmazonDSP #UKMarketing #CTV #DigitalStrategy