Great conversations, thoughtful debate, and an incredible group of industry leaders at Simulmedia’s Salon. As upfront conversations increasingly center around outcomes, we brought together voices from across the industry to discuss the future of outcome-driven TV advertising, from the evolution of premium video and linear TV to the growing pressure on marketers to prove performance. A huge thank you to Peter Naylor, Robert Tas, and Steve Hartmann for sharing their perspectives and helping drive such a candid and engaging conversation. Grateful to everyone who joined us and contributed to the discussion. Excited for what’s ahead!
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