Retail Media Networks Leverage Creators for Authenticity

Your Influencer Budget Is Burning. Can You Prove It's Not? 🔥 Brands pour millions into influencers. Dashboards light up with impressions and likes, but most marketing teams can't connect that spend to shopper conversion. The brands winning today aren't spending more - they're measuring smarter, validating strategy against real shopper behavior. An audit that separates high engagement from true brand resonance can unlock 2-3x better performance. The question isn't whether you have an influencer plan - it's whether your plan has a pulse. How are you measuring influencer effectiveness — gut feel, or something more scientific? Let's discuss👇 #PerceptionAI #InfluencerStrategy #ConsumerInsights #ShopperInsights #MarketingROI #InfluencerStrategyUnpacked

USD 638 million spends on influencer marketing in MENA (source: Arabian Business). Over 260,000 influencers in GCC alone -- Nearly 6 in 10 brands surveyed in GCC say influencer marketing is a top strategic priority (source: Campaign ME). Significant numbers these!! Are these brand spends proving to be effective? Are they meeting the intended brand objectives? Are the brands working with right mix of influencers? Ask us.... Answers to these questions and more. #PerceptionAI #InfluencerStrategy #InfluencerMarketing #Insights #MarketingROI

Is your influencer strategy actually delivering results? In today’s fast-paced environment, it’s easy to follow the current - if everyone else is investing in influencers, you feel like you should too. And it’s true: recommendations from familiar faces often make brands feel more credible. But that doesn’t automatically mean your strategy is effective. How do you know you’re partnering with the right influencers? How do you measure real return on investment? How can you tell whether your campaigns are driving meaningful impact - or just visibility? These are critical questions every marketing or media manager should be asking. To answer them with confidence, it’s worth seeking out an independent third party, that can objectively evaluate performance, quantify results, and provide unbiased insights you can actually act on. If you’re ready to move beyond guesswork and get the clarity your strategy needs, get in touch to find out how we can help you uncover the real answers.

Business and Marketing leaders have moved a significant portion of their Brand investment online. They recognize that their customers are digitally savvy and the space for engagement has shifted, but the challenge remains on how to ensure that the investment is effective. Did you know that there are more than 865K Influencers in the MENAT region (with more than 10K followers each)? Are your teams using the right influencers? Our Research & Analytics tool helps analyze unbiased conversations, applying marketing frameworks to understand relevance and effectiveness of your campaigns. Connect with us, to know more. #PerceptionAI #Insights #MarketingROI https://lnkd.in/d__yTYi2

The brands winning with influencers in 2026 aren’t spending more. They’re measuring better. Brands like REVOLVE, ALO, PrettyLittleThing.com, and ASOS.com understand that visibility alone doesn’t scale revenue. Attribution does. That’s why we built #InfluencerHub — giving brands: → Real-time #ROI visibility → Revenue attribution → Influencer performance intelligence Because in 2026, #influencermarketing isn’t just branding. It’s a revenue channel. If you’re scaling creators without clear attribution, you’re scaling blind. #InfluencerMarketing #RevenueAttribution #DTCGrowth #Ecommerce #MammothAI

What if one day you woke up to the most unexpected crossover - Comet X Alienkind ? Two brands targeting the same culture-driven audience, but in absolutely different ways. One is a Gen Z favourite - COMET, and the other is extremely popular and talk of the town - ALIENKIND. COMET owns Gen Z’s feet. ALIENKIND owns their weekends. By bringing them together, we aren't just selling a product; we are capturing a lifestyle. When brands with a shared audience grow together, the marketing stops feeling like an ad and starts feeling like an event. #CometXAlienkind #Cometshoes #Alienkindcafe #Brandstrategy #Brandcrossover #Advertising #Genz #Culturedriven #Socialmediaoutreach #Influencers #creativestrategy

Your competitor launched 20 influencers this week. You’re still onboarding one. Brands like Oh Polly, White Fox Boutique, and Peppermayo know: Speed = competitive advantage. In DTC, faster onboarding means: → Faster launches → Faster testing → Faster revenue Speed is the new growth lever. #InfluencerMarketing #DTCGrowth #CreatorEconomy #Ecommerce #MammothAI

Discover how #creatormarketing is moving beyond vanity metrics toward measurable performance, attribution tracking, and real business outcomes for brands and agencies. Influencer marketing has become one of the fastest-growing channels in modern digital advertising. Across Africa, brands are increasingly allocating budgets toward creators, influencers, UGC creators, and digital personalities to drive awareness, engagement, and customer acquisition. Learn more: https://lnkd.in/d8w4qsDr

When it comes to choosing which influencers to partner with, more views don't always mean more value. Our latest blog post breaks down how audience intelligence is transforming influencer partnerships across healthcare, gaming, and CPG — and how to identify the creators who actually move the audience you're trying to reach. Read it here: https://hubs.ly/Q04h7GPb0 #InfluencerMarketing #AudienceIntelligence #SocialVideo

One thing we do differently than most #agencies is our #influencer work. Brands turn to influencers for authenticity and relevance. But often times, they over control the influencer with multiple rounds of scripts, edits and brand jargon. This immediately tanks content performance and defeats the purpose, IMHO. When we do influencers at Moosylvania, we build partnerships. In our crew is Toosie - a 500K+ influencer we've built an on-going relationship with and frequently brainstorm with across brands. He's a brilliant creator who brings the heat to each asset (and yes, he invented the toosie slide). With over 1MM organic views for Mad Dog 2020, this type of approach & partner is what makes our influencer job easy. Who is your favorite influencer collab?