As AI reshapes work, government needs to prepare and respond. That’s the thinking behind the U.S. Department of Labor’s AI 101 course, a free text-based program designed to help more people build AI literacy and confidence. Taylor Stockton, the department’s Chief Innovation Officer, explains the thinking behind the program. This conversation has been edited for space and clarity.
How do people sign up?
They can text READY to 20202.
Why launch this now?
A lot of Americans are still on the sidelines. Some are unsure about AI, some are skeptical, and some are fearful. We wanted to create an easy first step that helps people feel more comfortable and start seeing how these tools could be useful at work and at home.
Are you hearing that uncertainty in your own life too?
Absolutely. In my own family, some people are excited, some are skeptical, and my mom wasn’t using AI at all.
Why text messages?
Because it keeps the friction as low as possible. You can sign up with a single text, and most of the experience happens over text too, which makes it more accessible for people who may have limited broadband or internet access.
What happens after that?
It’s a free, one-week course delivered by text: about 10 minutes a day of bite-sized learning and challenges.
What do people actually learn?
Each day focuses on a different part of the Department of Labor’s AI literacy framework. There are short lessons on how AI works, how to prompt effectively, how to evaluate outputs, and how to use AI responsibly. There are multiple-choice questions, small challenges, examples from both work and home life, and links for anyone who wants to go deeper.
Is it interactive?
Yes. It’s designed as a back-and-forth experience. The goal is not just to give people information, but to help them reflect on how AI fits into their own job or daily responsibilities.
What would success look like?
We had 10,000 Americans sign up in the first 24 hours, and would like to reach more than 1 million Americans. But it’s not just about volume. We also want to see whether people become more confident using AI and better able to connect it to their work and daily lives.
And finally: your mom. Where does she stand now?
She’s halfway through the course. She may be the toughest critic of all, because her skepticism was high to start. I’ll be interested to see if we’ve moved her a few notches by the end.
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Awesome article. Thanks for including me! 😁